20 Trends That will Rule the Digital Marketing Industry This Year
If you are a player in the digital marketing field, you must be knowing that this is a constantly evolving field and everyday rises with a new trend here. So, the life of a digital marketer is quite dynamic. He must keep himself updated to deliver optimum results to the clients. Digital marketing institute in Ahmedabad also helps you keep updated with the latest trends. Here is the list of 20 trends that we think are going to rule the digital marketing industry this year.
1. Use of WhatsApp to Increase Subscribers
WhatsApp is undoubtedly the most popular chat application across the globe. Social media giant Facebook has already purchased it. After that, exceptional changes have been observed in WhatsApp features. You can see the ‘WhatsApp Us’ button on several platforms. This way, WhatsApp has become an easy and effective medium to increase subscribers base. Digital marketers also see WhatsApp story Ad making waves in the coming year.
2. Popularity of Podcasts
Powerful content is the backbone of the internet and podcasts are one of the most powerful sources of content we have these days. In comparison to YouTube, podcasts have fewer subscribers but it has immense potential to grow. It also means that due to lesser competition, you have greater chances to rule it. It is becoming popular due to features like voice-based search, voice-based devices, voice-based technology advancement etc.
3. Fundamental Changes in LinkedIn
LinkedIn is a platform for people who are either searching for a job or looking forward to connecting with a professional. Through PDF-based scrolls, videos with better reach and ethical engagement, LinkedIn is all set to gain more popularity than ever.
4. Cheaper Ads on LinkedIn
LinkedIn ads are out of reach for many advertisers since they are way too expensive. One must not forget that LinkedIn is a platform used by decision makers and professionals. What else can be a better medium to share your idea? LinkedIn ads often deliver outstanding results. In 2020, these ads might get cheaper. If you have a strong idea or concept, start working on its LinkedIn ad right from this moment.
5. Don’t Underestimate TikTok
TikTok stunned everyone with its exponential growth in 2019. TikTok challenges, ads, videos often go viral on social media. With a high entertainment quotient, this video making platform is attracting more users. As a digital marketer, you should make optimum use of this platform to boost your idea, service or product.
6. Focus on Local Language
Until now, mostly English language was ruling the internet. But now figures suggest that vernacular languages are all set to overrule English. This major change has been brought by TikTok. Now giant apps are also focusing on local languages to attract more users. As a digital marketer, you must not overlook this trend.
7. Increasing Popularity of Stories
Stories have proved to be a game changer for apps like YouTube, Instagram, Facebook and WhatsApp. People now post more stories than actual posts. These stories generally disappear after 24 hours but their reach is tremendous. It holds great potential for audience engagement. Don’t be surprised if professional platforms like LinkedIn also introduce ‘stories’ feature in the near future.
8. Improved Reach
Gone are the days when only Facebook and Instagram used to rule social media. Video making platform TikTok has changed all the equations. Fearing its success, there are higher chances that Facebook and Instagram will improve their post reach.
9. Finally, a Replacement for Emails
Email is much older than WhatsApp and Facebook. When it comes to professional communication, nothing could replace emails. Finally, it seems that Messenger and WhatsApp based database marketing might replace email marketing. It was difficult to maintain a database for emails and many landed in Spam. So, finally a viable replacement for emails is found.
10. New Technique to Boost SEO
SEO, a technique to boost your website on search engines is an essential part of digital marketing. Right now, it requires long-form content and excellent backlinks. These days Digital PR initiatives like being a columnist in top blogs, journals or newspapers is becoming quite popular to improve SEO.
11. YouTube Channels are the Next Big Thing
Experts predict a huge increase in the number of YouTube subscribers. With this, YouTube channels might rule the internet in the coming year. Digital marketers should focus on YouTube SEO and keep record of video watch-time.
12. Trick to Improve Google Rank
There is a fierce competition to come first on Google search results. Experts have observed that a blog with relevant audio from podcasts and video from YouTube has improved chances of ranking on Google search results.
13. Google My Business Pages
This is the latest and most dominating trend that will be a game changer for SEO in near future. Create a page filled with appropriate key words and powerful content with engaging videos and images. Promote this page on your blogs as much as possible. It will deliver encouraging results.
14. AR is the Future
AR (Augmented Reality)- an interactive experience in which computers enhance real world objects- is the next big thing in the world of the internet. Brands are focusing on Instagram filters. Be prepared for AR live events and videos. This is a great tool to enhance the buying experience of the user.
15. Digital Detox and Consequences
Overuse of the internet has triggered some psychological problems like anxiety, stress, depression etc. People are literally getting sick of social media. You will see many subscribers steering away from the internet in the coming years.
16. Goodbye Facebook Pages
Facebook pages are already losing charm. Facebook has become a place for business groups and communities. They are getting better organic reach. In such a scenario death of FB pages is inevitable.
17. Shopping through Social Media
Dedicated websites for shopping are soon going to be the past. Experts predict that now social media stores like Facebook and Instagram marketplace are going to rule online shopping. Advanced features would be added to enhance the user’s experience.
18. Going Live is In
In 2020, the craze for going ‘live’ on Facebook and Instagram will increase. This is the best way to substantially increase subscribers’ base. It takes communication between the person and followers to the next level.
19. Year of Influencers
It has been observed that a guest post or backlinks provided by influencers rapidly boost a brand’s SEO. Zero in on bloggers or influencers that can help your client’s brand grow.
20. Interaction with Subscribers
Till now, YouTube was all about posting videos. The new trend points at having interaction with subscribers through the YouTube community to expand the subscriber base.
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