A beginner’s guide to SEO
Whenever you encounter a problem, what is the first thing you do? Your search for the solutions on Google, don’t you? Having said this, every business needs a strong web presence to capture its market share and turn out prospective customers into leads. Go for the SEO training in Ahmedabad and find out more.
Search engine optimization (SEO) is a method of enhancing your website’s position in search results and attracting more organic (non-paid) visitors. The origins of SEO may be traced back to the 1990s when the first search engines appeared. It is now an important marketing tactic and a rapidly expanding industry. When you are into the digital marketing course in Ahmedabad, you will learn about the basics as well as advanced facets of SEO.
How do they do it?
Search Engine Optimization (SEO) is an amazing tool and it is a crucial digital marketing tool. Without the use of SEO techniques, no business can think of surviving in the digital world. Good SEO will help you stay ahead in the search engine rankings on the basis of effective keywords. SEO makes you think proactively, you try to catch the keywords that the customer might use when he looks for your product or services.
Earlier it was very easy to achieve the #1 rank on Google but now, it is getting difficult day by day. Nowadays, there are more aspects to SEO and it has become a mandatory element of digital marketing. If you wish your website to be ranked on the search engines, the use of SEO is a must.
Let us understand what are search engines. Search engines are nothing but the digital or evolved form of classifieds. As soon as a user types his query on the search bar, Google presents a number of relevant websites that can cater to the user’s query. These are called organic results. Other than these results, there will be popped up ads that are paid by the business and these are known as Search Engine Marketing (SEM).
There are numerous websites on the internet and most of the users search for their website on Google rather than directly jumping to a particular website. There are many search engines available by 90% of the users use Google as their default search engine. No one goes to the second page to search, most of the users take the information from the website listed on the first page only.
Therefore, SEO is very important to secure a rank on the first page of the search engine results. If your website is appearing on the second page, this means that your website does not exist on the internet.
Keep the SEO working
It is important to keep a check on the SEO techniques used and keep the website on the first page ranking always. Previously, the relation between the keywords present on the website and the keywords searched by the customers were determined by the page ranking but the scenario changed after 1996.
The importance of the relevancy of the search terms and keywords was suppressed and more importance was given to the backlinks factor. All the search engines today keep those websites at the top, which has more backlinks than other websites.
Further, there are two more concepts to SEO:
- On-page SEO
- Off-page SEO
For the on-page SEO, the digital marketers ensure that the content is full of relevant keywords to the products or services the website offers. On the other hand, for off-page SEO, the digital marketer is working hard to generate backlinks to the website from other sources. Both the on-site and off-site SEO needs to work hand-in-hand to achieve desirable results.
When you speak about Search Engine Marketing, it includes both SEO and PPC, however, in the basics of SEO, PPC is not included as it solely targets the organic result.
What is SEO?
Today, the internet is one of the biggest and most trusted sources of information.
And you want to be the one to answer that question. Whether you’re selling a product or service, running a blog, or something else entirely, search engine optimization is a must-have for any website owner. With SEO, you can make your website rank higher on the searches.
SEO has three main components:
Technical details – Imagine this as a bowl that will hold all the soup. The crawling, indexing, rendering is done through the technical stuff. If the technical details are not maintained properly, there’s no way to hold the soup properly in the bowl!
Great content – Now what is this soup made of? The content is the component of your website which should be unique and good to make the website rank higher and also gain trust from the customers.
High quality backlinks – The backlinks can be referred to the seasoning on the soup. These helps to boost the website’s authority. You might have fantastic content and a well-optimized website, but the backlinks will help to build authority, which is the final ingredient in your SEO soup.
On-page SEO and off-page SEO
On-page and off-page SEO define how SEO actions are carried out on a website.
On-page SEO encompasses everything you can do on your website, from content optimization to technological factors.
- Keyword research
- Content optimization
- Title tag optimization
- Page performance optimization
- Internal linking
The idea is to deliver unique, engaging and informative content along with a great user experience.
Off-page SEO is primarily concerned with obtaining high-quality backlinks which demonstrates the authority and value of the website. Techniques for link building include:
- Guest blogging
- Email outreach
- Broken link building
Off-page SEO is also mixed with the other aspects of online marketing, such as social media marketing and branding, all of which have an indirect impact on your website’s credibility and authority. It’s important to remember that a great SEO plan includes both on-page and off-page SEO tactics.
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