Chirag Shah

Dec 11 2023

Reasons Why You Should Study Digital Marketing in 2024

Selecting a career path can be a difficult task. Finding something you love to do should be balanced with consideration for things like long-term stability and sustaining your desired lifestyle as a whole. Most people don’t always consider a career in digital marketing to be their ideal job while still in school but realize the potential when they join Digital Marketing Institute in Ahmedabad. That being said, the job outlook for digital marketing is extremely promising and is expected to remain so until 2024 when you take into account the chances available in this rapidly evolving profession. A job in digital marketing is particularly fascinating because the industry is always changing due to the introduction of new platforms. A manager of digital marketing constantly monitors trends to see how they affect discoverability.

Reasons to study digital marketing in 2024

Due to its popularity and growing demand, digital marketing has become a favorite career for many people, especially in recent years. Below are some reasons why you study digital marketing in 2024

Ever growing demand

The need for skilled specialists in the field of digital marketing to market their services is rising as more and more enterprises and businesses realize how important it is to digitize their operations. One of the biggest advertising segments is already internet advertising, surpassing TV advertising. Furthermore, according to the majority of CFOs, over 75% of their investment in the upcoming years would go towards digital marketing. Prominent international brands, such as Google, are constantly searching for younger-generation digital marketers that can advocate for them in the field of cutting-edge technologies.

Easy to start a career

The fact that people with any background can enter the field of digital marketing as long as they have the necessary training and expertise makes it one of the most inclusive industries. To be successful as a digital marketer, you need not require a three- or four-year degree in any particular discipline. Regardless of your prior coursework, you can obtain a certification in digital marketing after earning your bachelor’s degree and establish a strong portfolio of varied projects.
Applications for freelance employment and internships are easy to start, even in terms of equipment and working style. To become proficient in digital marketing as a beginner, all you need to do is study it and then put it into practice.

Higher salary compared to other jobs

As compared to many white-collar jobs across the world, digital marketing professionals get higher salary packages. Although the packages start just like other fields for amateurs initially, the growth potential that a digital marketing career has in terms of money is immense. Also, with the growing demand of digital marketing across the world and increasing employment opportunities, the salary packages are expected to only grow in the future. The salary packages increase multiple times for people who do Digital Marketing training in Ahmedabad and then apply to companies rather than just applying without proper training.

No effect from recession

The fact that digital marketing is always needed in every industry makes it a “recession-proof” career. Digital marketers will always be needed as long as employees use laptops and the internet for work-related purposes. Additionally, we have observed over the past year that it is also pandemic-proof. The need for digital marketers surged as companies scurried to shift their activities online, locate new markets, and develop innovative product marketing strategies to differentiate themselves from rivals. You may be confident that studying digital marketing will be a wise investment and that it won’t be a lost cause.

Dec 09 2023

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Dec 05 2023

Impact of Canonicalization on Search Engine Optimization

Canonicalization means selecting the most relevant and accurate version of a webpage from various duplicates or multiple pages of the same content. Put simply, canonicalization is a method that regulates URL indexing in search engine results and helps avoid issues with similar or duplicate material. Duplication, sometimes referred to as canonicalization, helps Google in displaying just one version of numerous pages in its search results. Every Digital Marketing Institute in Ahmedabad teaches Canonicalization because it is very effective in proper implementation of SEO on web pages.

Reasons for duplicate contents

A webpage that is available on desktop and mobile devices
A webpage that uses both HTTP and HTTPS
Content in the same language that is accessible from different URLs for the USA and the UK
Unintentionally, the site’s demo version remains accessible to crawlers.
The result of a category page’s sorting and filtering features.

Importance of Canonicalization in Search Engine Optimization

Within the dynamic realm of Search Engine Optimisation, the practise of canonicalization has emerged as a crucial means of evaluating the dependability and precision of digital content. Additionally, canonicalization contributes significantly to the simplification of website layout, which raises your webpage’s search engine position and improves user experience. Your website’s authority can be preserved and potential issues like duplicate or similar content penalties can be avoided by minimising duplicate or multiple pages and content under a single canonical URL.

For SEO purposes, using canonical tags correctly can be quite helpful. It extends to international SEO efforts where websites have diverse languages and locations, in addition to webpages with comparable or equal content. Owners can make sure search engines know which version of their website should be displayed to users with varying language and geographical preferences by using canonical and href-lang tags.

Advantages of Canonicalization in SEO

Saves crawl budget

The amount of time search engine spiders spend on a website crawl is known as the crawl budget. The website’s overall score improves with increased time invested, as it allows for the collection and indexing of more data.

Proper allocation of link juice

Google often finds it challenging to determine which page on a website is more significant and should be placed higher when the sites have identical information. You can use canonical tags to indicate which page you want to be the main focus and avoid this.

Proper URL ranks for search queries

Duplicate pages frequently result in an SEO penalty since search engines are unable to discern which page is most appropriate for a given query. In order to guarantee that pertinent URLs rank for the right queries, canonical URLs are used.

Best practices for canonicalization

Below best practices taught in every Digital Marketing training in Ahmedabad that must be followed for all canonicalization methods

Refrain from using canonicalization techniques to designate several URLs as canonical for the same page.
Please refrain from using the robots.txt file for canonicalization.
Avoid using no-index to manage which page on a single website is the canonical one as this could prevent the page from appearing in search results. Rel=”canonical” link annotations, on the other hand, remain the preferred option.
A URL removal tool will hide the URL from search engines, therefore avoid using it for canonicalization.
Selecting a canonical website in the same language is important if you are using Hreflang components. If one doesn’t exist, make sure you have the best available substitute language.
Provide links to the canonical URL rather than a duplicate URL when linking from within the website. Consistently linking to the canonical URL facilitates Google’s understanding of your choice.

Nov 27 2023

Digital Marketing Strategies For Hospitals And Healthcare Centers

According to studies, 60–80% of patients use the Internet to look up information on their health. Of these, two-thirds say that their decisions about healthcare are influenced by the information they have obtained online. Furthermore, 66% of internet users have searched the web for details about a particular medical issue. This is why the Digital Marketing Institute in Ahmedabad gives emphasis on healthcare digital marketing tactics.
These figures indicate that a sizable segment of the population is using the internet to look up healthcare-related information and that this trend will probably continue. For this reason, healthcare facilities like hospitals must make use of digital marketing. Digital marketing for healthcare may increase brand exposure, enhance patient involvement, and reach a larger audience.

Effective Strategies for Healthcare Digital Marketing

SEO

Three times as many people access hospital websites through search engines as through other avenues. Also, it has been demonstrated that 44% of people who use a mobile device to investigate hospitals ultimately make an appointment with a physician. Furthermore, since over 50% of all web searches originate from mobile devices, it is imperative that your website is built with mobile search and browsing optimization, dynamic design prioritisation, and fast load times in mind.

Video content

Conversion rates on landing pages can rise by as much as 80% when using video. Video has tremendously effective applications in the healthcare business since it is a naturally personal, narrative-rich field. When delivering information about complicated illnesses or health conditions in a clear, concise visual style, video is the perfect media. Considering how crowded the textual medical content market is, making videos is definitely worth the expense.

Social media marketing

Having a strong social media presence additionally helps in bringing in patients. People trust healthcare organisations that are active on social media, as evidenced by a recent study that indicated 57% of customers’ decisions to receive treatment at a healthcare institution are significantly impacted by that provider’s social media channels. It’s a great way to reconnect with past and new clients who may have come across your website or are looking for the services your business provides.

Personalised campaigns

Marketing for healthcare should be very customised. Any individual may seek medical attention for a variety of reasons, from an acute illness or emergency to the desire to attain general wellbeing. To create advertising and content that will connect, one must first understand the target age group.

Prioritising analytics

Digital marketing for healthcare has the advantage of being able to continuously monitor campaign results and make necessary adjustments in real time if things aren’t going as planned. When marketers use Custom Dimensions strategically, they can target consumers who are most likely to be receptive with the right content on the right channels—even when personal demographic information is not included.

Email marketing

Email marketing is still a viable strategy that offers plenty of opportunities for targeted personalization and is comparatively inexpensive, efficient, and instantaneous. A well-executed email marketing campaign can yield a substantial and profitable return on investment. Email marketing is taught very well in Digital Marketing training in Ahmedabad

Paid ads

Utilising paid advertising, like Facebook Ads or Google AdWords, can be a simple and efficient approach to increase website traffic and reach a larger audience. Paid advertising can be used to target particular demographics or to promote particular services. Establishing your objectives prior to launching sponsored advertisements,
Paid advertisements can work wonderfully for hospitals if you define your target market through market research or data analysis of your website, select the best advertising platform, and choose wisely.

Nov 20 2023

Rise of voice search and how it has positively impacted Digital Marketing

Voice search has taken over the search industry in recent years. Many people now find it convenient that they can speak into their gadgets to get answers instead of inputting terms into a search query. PwC reports that 65% of people aged 25 to 49 talk to their voice-activated gadgets at least once a day. Our devices’ speech recognition has also grown incredibly accurate and sophisticated. Even while voice search is not a novel idea—voice assistants like Google Assistant, Siri, and Alexa from Amazon have brought us significant technological advances in recent years. Digital Marketing Institute in Ahmedabad places a strong emphasis on voice search.

Reasons for Shift toward Voice Search

Voice search is the process of searching the internet by speaking instructions or questions aloud instead of entering them into a search engine. Voice search is becoming more and more popular among consumers due to its efficiency and ease, thanks to the quick developments in voice recognition technology. It is projected that voice searches will account for almost 50% of all queries by 2023. Digital marketers need to adjust their approaches in light of this shift and make sure their content is voice-based interaction-ready.

Importance of Voice Search for Digital Marketers

Digital marketers should take note of the consequences of voice search’s rise. Keyword optimisation and content production are changing as a result of voice queries, which are typically lengthier, more conversational, and location-specific. Marketers who fail to adapt run the danger of losing traffic and visibility; on the other hand, those who tailor their tactics to voice search will have an advantage over their competitors.

Adapting Your Content for Voice Search

Creating voice-friendly content

Natural language inquiries are frequently used in voice search, thus it’s critical to produce information that follows conversational patterns. Make sure your material is structured to support voice-based interactions and concentrate on giving succinct, useful responses to commonly asked topics. In addition, take into account how your material should be written to fit the conversational tone of voice search.

Optimising your website for voice search

Since voice searches are frequently conducted on mobile devices, ensure your website dashes and optimizes for mobile devices. Make technical improvements to your website, such as adding schema markup to improve search engine comprehension which is also taught in Digital Marketing training in Ahmedabad

Adopting local SEO

Adopting local SEO is essential since location-specific queries are frequently included in voice searches. On sites like Google My Business, claim your business listings and update and correct the information. To increase your exposure in voice search results, use location-based keywords.

Understanding user intent

Acquire an in-depth understanding of the queries, worries, and requirements of your intended audience. Find out what typical conversational questions they might use to get answers or information.

Creating conversational content

Use conversational language and a warm tone to organise the content in a conversational style. Write as though you’re speaking with the reader, answering their queries and offering relevant information.

Using long tail keywords

Use long-tail keywords and phrases that reflect the questions and speech patterns of your target audience. More focused and capturing the spirit of conversational searches are long-tail keywords. Since they are typically less competitive, your content will rank higher for more focused queries.

Providing detailed answers to queries

Make it a point to address each question in your material with a thorough response. Prepare for follow-up queries and proactively respond to them with insightful commentary and information that meets the needs of the reader.

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Chirag Shah

Reasons Why You Should Study Digital Marketing in 2024