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Keep up with the latest updates, trends, best practices, tips and tricks, upcoming things, case studies and many more interesting things on digital marketing. Enhance your digital marketing knowledge by learning certified courses from an eminent digital marketing institute.

Chirag Shah

Digital Marketing Career Prospects and Future: Everything You Need to Know

Is there a single day when you don’t Google? Welcome to the world of digital marketing. Your each minute spent on the internet is contributing to someone’s business directly or indirectly. Suddenly having widespread online presence has become essential for everyone, from celebrities to chefs to small and big companies. They are hiring digital marketing agencies to enhance their online business. It consists of doing marketing and engagement activities for the clients from a plethora of online media channels and websites. Also known as online marketing, digital marketing is a booming $70 billion industry in India and it is growing by leaps and bounds. If you want to build a career in this thriving field, joining a digital marketing training institute is the easiest way. Before making up your mind to join this field, it is vital for you to understand this field thoroughly.

The online world is dense, overly populated. In this world, if you want to be heard or seen, you have to stand out from the crowd. That is why, individuals or companies hire digital marketing agencies which help them get noticed, get leads and turn leads into customers. Just like traditional marketing, digital marketing is also about understanding customer’s and client’s psyche. Though the skill set required to stand a chance in this competitive field is quite different.

The consumer behaviour has dramatically changed in the past few years. Rather than going to a shop, they prefer buying online where their shopping journey starts and ends virtually. Imagine yourself buying clothes from Amazon or Flipkart. Isn’t the whole experience so different than buying clothes from a mall or shop? These days people check online prices before buying a product from a physical store. A lot goes behind convincing a customer to buy a product online. First, the consumer has lots and lots of choices. It is very difficult to make him zero in on your product. So, digital marketing has become essential for surviving any business in the modern highly competitive marketplace.

Digital Marketing TechniquesThere are three major ways through which consumers can know about your product online. They are email, search engines and social media. Digital marketing agencies use these media to reach the target audience. The first step is to create an innovative and engaging website. Your consumers will come to know about your brand through your website. It is the place to convert leads into real customers. That is why layout, colour and design of the website should be chosen carefully. It should be created in a way that it optimizes conversation. The navigation should be smooth and reading content on it should be a pleasant experience. Since more traffic is coming from mobile devices, keeping the website mobile optimized is equally important.

The second important step is to boost the website on search engines. Google carries out 2.5 trillion searches every year. Imagine the number of queries that are being sent to Google every second! They are more than 75,000. People search about various things on Google. In a particular category if you want your website to appear in the top search results, you must stand out of the crowd. That is why Search Engine Optimization (SEO) is a crucial aspect of digital marketing agencies. With increasing popularity of social media platforms, digital marketing agencies have also started using them to draw traffic to the website. For example, you subscribe to The Times Of India page on Facebook. If you see a post from this page on your FB timeline and click on the post, you are ultimately being brought to the newspaper’s website. Many brands use social media platforms as marketing tools as well.

The third technique is traditional email marketing. The fact that people do not change their email addresses often is the biggest strength of email marketing. When you submit your email id on a website, you immediately receive welcome mail from that website. After that you receive mails from the website about their new service or product at regular intervals. This is one type of email marketing. Pay-Per-Click (PPC), display ads are other similar mediums to attract traffic to the website. In the world of digital marketing, everything is measurable. Via data analytics, you can keep an eye on how much traffic is coming to your site, through which source, how much revenue is being generated etc. This helps marketers build future techniques.

Digital marketing is a demanding field. Here trends and techniques change every few days. If you are planning to build a career in this rapidly evolving field, you need to keep yourself updated with new tools and tactics. Not to forget, this nascent field is hardly rewarding. In this field freshers with innovative ideas and expertise are also offered salaries as high as 4.50 lakhs p.a which is impossible in other conventional fields. If you are talented and innovative, sky is the limit.

Digital Marketer, Here is How Artificial Intelligence can Help You Bring in Business

“Hey Google! Tell me the latest news.” “Alexa play the latest Bollywood songs.” “Siri tell me about the weather today.” Voice assistants are almost everywhere. This gen next technology is winning hearts by making life easier than ever. For many Google, Alexa or Siri are not just voice assistants, they are friends and companions. They work on voice instructions given by the users. In technical language, they are known as artificial intelligence. They have the ability to analyse, store and implement data. Why only talk about voice assistants? On LinkedIn or Gmail, your answer to a mail or message is predicted by the technology. Not only that, it completes sentences in the most suitable ways. This is another aspect of artificial intelligence. We have now robots reading news, doing research in space, serving food in restaurants and what not. It will not be an exaggeration to say that the future belongs to artificial intelligence.

With the advent of cutting-edge technology, marketing has become an art of attracting customers and predicting their behaviour online even without meeting them. This entire new field is called digital marketing. It has brought fundamental change in the conventional methods of marketing. In current times, digital marketing has become a career of choice for many youngsters. The demand for digital marketing experts is huge in the market. In India, this sector is growing at an unprecedented rate with more than 40,000 jobs available. If you want to build a career in this rapidly growing field, taking up digital marketing course in Ahmedabad is the most convenient option.

Once upon a time, marketing was restricted to print media and personal marketing. Social media has become a game changer by altering the rules and terms of marketing platforms. Take an example of Facebook. It has become a popular medium for not only connecting to people but also marketing. Several small businesses are selling their products through Facebook ads and pages. Your each activity on the internet is contributing to somebody’s business. The online marketers will make sure that you keep seeing the ad of the product you searched recently until you buy it.

 (image courtsey: besttechie.com)

Digital marketing uses various tools such as e-mail marketing, content marketing, affiliate marketing, social media marketing, pay per click marketing, search engine marketing, search engine optimization (SEO) to sell the product or service as much as possible. Artificial Intelligence (AI) just like other fields is also transforming the digital marketing field. Its impact on marketing techniques is difficult to overlook.

Have you ever thought how come the advertisements or recommendations shown on your google search pages or social media pages suit your taste? All thanks to artificial intelligence. Social media giants including Facebook, Twitter, Instagram are using AI to analyse users’ data. Through different methods, AI brings out the best possible search or advertisement recommendations for the users. In a fraction of second, AI algorithms analyse dense data and make it available for different platforms for optimum utilization. In simpler terms, just like a spy, it tracks your preferences, buying behaviour and habits. Based on it, AI creates an algorithm which helps companies form effective marketing strategies. Knowing customers’ choices and preferences was never easier before.

AI also greatly enhances user experience by predicting moods and choices of people just like a human brain. Giants of entertainment industries- Netflix and Amazon are using AI for their popular video-on-demand platforms. From their huge library of videos and songs, AI would shortlist videos suitable to the viewer’s taste based on the preference given by the user or by using the data of search history.

AI is essential for improving user experience. It has a great potential to convert potential customers to real ones. It has power to enhance user’s experience and to some extent it can also influence their choices. For example, on YouTube if you keep seeing a video recommendation again and again, there are bright chances that you will click on that. If you like that video, you will probably subscribe to the channel and watch that video again. This is how AI can increase your customer base. AI gives a great return on investment and that is why it is preferred by everyone who understands its worth, from tech giants to small companies.

As per an estimate by 2025, the AI market will grow to a $190 billion industry. More than 75% of the commercial enterprises’ apps have started using AI. From digital marketers to B2B marketers, use of AI will be inevitable in the years to come. If you are into the digital marketing field, it is important for you to understand the power AI holds. Digital marketing and Artificial Intelligence both are born from the internet and both greatly complement each other. In such a scenario, as a digital marketer never forget how AI can be your biggest companion in surviving in the highly competitive field of marketing.

Want to Make It Big as a Digital Marketer? Here is What You Need to Know

With most businesses taking their activities online, the digital marketing sector is booming as never before. As per Naukri.com, currently 24,490 jobs are available in the digital marketing field across India. Talented people with digital marketing skills such as content creation, pay-per-click (PPC), Search Engine Optimization (SEO), social media marketing, analytics are in huge demand. That is why, many collegians prefer to opt for courses like Digital marketing course in Ahmedabad post studies. These days modern brands devote huge budgets for digital marketing and assign projects to digital agencies with successful track record. These digital agencies always need youngsters with fresh ideas, niche skills and resources to achieve their commercial goals. It is a dream of every digital marketer to work with a reputed agency to build a strong portfolio. If you are a newbie trying to enter this fiercely competitive world, it is better for you to take an idea of how it is like to work for a digital agency.

Be Ready for a Challenging Job

Digital Marketing is a constantly evolving field and you need to learn to embrace each change with enthusiasm. In this field, most of the work is project based.Your work and role might change from one project to another. Along with a variety of projects, you get to deal with different clients with different ideas, business motives and mindsets. You will have to learn to change your approach to meet each client’s requirement. The challenge here is to deliver optimum results in each project you undertake.

Constant Learning Process

In most traditional fields, you acquire a degree or certificate in a certain discipline and work in that field for the rest of your lives. Digital marketing is not a place for people who want to ‘settle down’ like this. This is a constantly evolving field. You will need to upscale your skills at every regular interval. Only if you tend to learn continuously, you will enjoy your work and flourish in this field. You might also be offered learning opportunities as a part of your job. If you want to make a thriving career in this industry, you should always be ready to expand your skill set.

Be Original and Creative

Be Original and Creative

As mentioned earlier, you will be working with an eclectic mix of clients in the digital marketing field. Here originality and creativity are valued a lot, but not at the expense of the client’s taste and need. An idea might look great to you but if it does not fall in line with your client’s requirements, you should be prepared to come up with another solid idea and strategy. For example if you are working for reputed nutritionists and dieticians like Rujuta Diwekar or Luke Coutinho, their requirements would be different from fashion designers like Sabyasachi or Manish Malhotra. While designing your campaigns and project strategy, keep the client’s business model and taste in mind and give your suggestions accordingly.

The Secret to Success

Strong understanding of the field, plethora of knowledge and extensive experience are what make a person successful in the digital marketing field. This is a demanding field. You will have to meet tight deadlines and perform more than just one role. To meet this requirement, one has to be self-motivated to work on various kinds of projects. One must develop a keen understanding of human psyche and approach different clients in ways that suit them. Not to forget, the digital marketing field comprises several sub fields. So, you will be working with a team on a project and inevitably you have to deal with various kinds of people. For example, a content writer will be more focused on language and topic while an analyst will be obsessed about figures and the website traffic. Leading a digital marketing team is almost like holding the beads of a necklace together.

Experts Rule the Industry

Working in a digital agency is anything but a smooth sailing experience. It is a challenging, dynamic and at times high-pressurized job. Also remember, this is a field in which your creativity and innovativeness are valued and rewarded. The job satisfaction you get after working hard on a project is unmatched. If you are an expert in any of the digital marketing disciplines such as content creation, content marketing, video production, SEM, PPC, SEO or data analytics, the path ahead for you will be way smoother. In order to survive and flourish in this field of cutthroat competition, it is advisable to take professional training of these fundamental areas. This will ensure a smooth start to your career journey. Those with expertise in any of these disciplines gain upper hand in digital agency settings.

Ability to Deliver Results

If you want to make a career in this lucrative and booming field, you have to prepare yourself to deliver results from the first day of your job. This becomes simpler if you have an area of specialization. This will determine your ability to form solid client relationships which is vital for success in this field. Your willingness to constantly learn about new trends and tactics of the field will win you extra brownie points at the workplace.Gain as much experience as you can. Never say no to any work assigned to you. This is how you will learn about nitty gritties of this complex field. In no time, you will be amazed to see yourself building successful data driven strategies with all the experience you have. This will further elevate your status from a fresher to a senior executive, decision maker and in several cases business partner as well.
When you are opting for a career in the digital marketing field, always remember that you are choosing a roller coaster ride which at the end is a great satisfactory experience.

10 Tips to Improve Your Career Prospects in Digital Marketing

Digital marketing sector is witnessing unprecedented growth in the era of internet. With over 40,000 jobs available in the field, it has become a career of choice for youngsters. The inclination towards digital marketing has increased so as the competition. In such scenario, in order to get an edge over your competitors, it is vital for you to continue improving your skills. Investing time in self-improvement at regular intervals is the key to success in this fiercely competitive field. SEO courses in Ahmedabad may prove to be of great help in honing your digital marketing skills. Here are the tips to keep yourself updated and improve your career prospects.

1. Focus on Specialization

Digital marketing is a layered field and comprises of several sub-fields like social media, mobile marketing, web development, analytics, digital publishing, content creation, strategy and project management, video production etc. If you want to make an impact, it is essential for you acquire skills that will make you stand out in the crowd. In order to do so, choose your field wisely and set your priorities right from the very beginning of the career. Whichever field you choose, ensure that you demonstrate excellence in it. This will make sure that your digital marketing career grows unhindered.

2. Exhibit Your Skills

Specializing a skill is the first step to achieve success in the digital marketing field. It is equally important to show employers or clients what you are good at and what you can do for them. You will need to create a powerful portfolio to prove your worth. You need to show them how your knowledge and acumen can benefit them. In the field of digital marketing, your success is defined by your ability to reach out to the right people with the right skill set. Exhibiting skills is equally important as acquiring them.

3. Understanding the Consumer

With advent of internet, consumer behaviour is rapidly changing. Consumers these days have plethora of options. One click purchasing and moment marketing are replacing traditional ways such as interruptive marketing. So, the knowledge you have acquire about marketing and consumer behaviour in a business school is almost redundant now. If you can match steps with changing marketing tactics and consumer behaviour, you are bound to be noticed.

4. Garner Practical Experience

Practical experience is the most precious asset in the field of digital marketing. In order to succeed, you must start working on practical projects to build a strong portfolio to share with your potential clients. This will further showcase your ability to think and learn on your own. Your successful projects or campaigns will become your mouthpiece and within short span, clients will come looking for you.

5. Take Leadership Position

Digital Marketing field consists of several diverse fields. That is why, you will find people with various skills working in small teams in different domains of this field. In such scenario, if you have an ability to run an entire team, you will be a sought-after person in the world of digital marketing. Skills to manage your own business and develop project plans will give you an edge over your peers. This further shows that you can generate original ideas and eager to take initiatives. If you can build authority, you can create your separate space in the industry.

6. In-depth Knowledge of Social Media

Everyone uses social media but very few have mastered the art of communication through social media. If you are planning to build a career in digital marketing, you must have an in-depth knowledge of social media which includes much more than just posting cool images and quotes. A good digital marketer should know how to use social media as a tool to engage audience.

7. Importance of Networking

We earlier mentioned how SEO courses in Ahmedabad may help you sharpen your digital media skills. Another benefit of joining such courses is an opportunity to form a group of peers who are on the same page as you. Networking in digital community is an essential skill. You can also use LinkedIn, Facebook, Twitter in order to form group of likeminded people. Going to meet-ups and conferences is another good way of networking.

8. Technical Prowess

Digital Marketing is a field which offers diverse roles. Even if you are opting for non-technical work like content creation, you should learn basic technical skills like web designing and SEO which will serve as an added benefit. Knowledge of these facets will help you form an impactful digital marketing strategy.

9. Learn from a Credible Institute

Booming digital marketing industry has inspired many to come up with classes for marketing, copy writing, coding and various other technical stuff. Still there are people who prefer to learn these on their own. If you have certification from a credible institution, you will get preference at a job interview since employers or clients prefer job seekers with some legitimate training. Remember, in this constantly evolving field, those who have constant tendency to learn and get trained are the winners.

10. Online Training Programmes

If you cannot manage to go to classes for digital marketing course, you can always take up an online training program. Most of the courses impart necessary skills for building a flourishing career in the field of digital marketing.

Freshers! These 10 Digital Skills Can Get You a Lucrative Job

Digitizing operations and business processes has become essential for any company to survive and flourish in this era of digitization. With technology like Artificial Intelligence replacing humans in several verticals, if you want to bag a good job, it is important for you to acquire the necessary skills to prove your worth. Foreseeing tremendous growth potential of the digital marketing field, several colleges and universities have come up with courses related to it. However, many of them fail to impart important knowledge and skills to the students that are essential for building a thriving career. Here is where the digital marketing institute in Ahmedabad comes into the picture. There are 10 basic skills that companies look for in their potential digital marketing employee. Be assured, if you have these skills you will have a clear advantage over your peers.

1. Tight grip on Social Media

Social Media

The number of social media users is increasing by leaps and bounds with each passing year. According to a recent study, currently there are 2.7 billion active social media users worldwide out of which 2.5 billion access it through mobile devices. This number is all set to multi-fold in the years to come. In such scenarios, core understanding of social media can take you at the top of the game. It does not only involve creating a Facebook post or tweet but also understanding complex relationships among brands, influencers and consumers. You must learn to use social media as an effective tool to drive traffic to your website.

2. The Power of Search Engine Marketing

Search Engine Marketing

Searching for anything and everything on the internet has almost become instinctive to us. Social Engine Marketing (SEM), a key discipline of digital marketing, plays an important role here. Every day internet carries out more than 6.5 billion SEM, in which 77% traffic comes from Google. The key to success lies in your ability to increase the visibility of company’s website on the search engine organically or via paid advertising. The competition to bring website in the top search results is fierce. That is why companies invest in marketers, content managers and webmasters who can draw good flow of traffic on their websites.

3. Learn about Data Analytics

In the world of digital marketing, every action is measurable. Employer can know how much traffic you are drawing to the website, how much revenue you can generate, whether the campaign you ran was successful or not. All thanks to the analytics tool. It is prudent to learn about analytics before taking up a job. If you have a good knowledge of data analytics, you will be able to keep an eye on your and company’s performance. This will further improve your understanding of the consumer and help you chart your future strategies.

4. Engaging Content

Blogs, posts, tweets, videos, infographics… Internet is overflowing with content. The user will not stay on your website for more than a few seconds if the content is not engaging. Even though more stress is put on optimizing keywords and advertising campaigns, one must understand that engaging content is the best way to draw and retain traffic on the website. Freshers with an ability to create engaging content with relevant keywords are sure to rule the field.

5. Email Marketing

Email MarketingPeople generally do not change their email addresses frequently. This is what makes email marketing a powerful tool. Email marketing is an effective way to launch successful campaigns.Even giant MNCs don’t shy away from using it. Learn the art of email marketing to attract and retain users and you are sure to land a rewarding job in the field of digital marketing.

6. Ace the Mobile Search Game

Smartphones have literally changed the way we live. Increasing mobile connectivity means that you don’t have to wait for users to start their computer to visit your website. Understanding of creating a mobile-friendly website and optimizing campaigns accordingly will put you ahead in the game.

7. Strategic Planning

Strategic planning that falls in line with marketing agenda is vital for any business to flourish. Digital marketers who plan campaigns based on SEO data and analytics are more likely to gain success. Remember, companies always have gates open for jobseekers with skills to plan and execute a digital strategy.

8. Effective Use of Social Selling Tools

These days online sales are overpowering personal selling. That is why, it is imperative to master sales technologies such as Sales Stack. It has been observed that social selling tools help companies a great deal in engaging and influencing customers. If you have penchant for sales and want to make a career in the field of digital marketing, this one skill you must acquire.

9. Learn the Nitty Gritties of PPC

Learn the Nitty Gritties of PPC

One effective tool to draw massive traffic to your website is PPC (Pay Per Click). Companies spend huge amounts to appear on the first page of Google search results. Every aspiring digital marketer should learn about AdWords, Google’s own program for PPC advertising. Knowledge of PPC nitty gritties such as reach, cost-per-click, click-through-rates will enhance chances of getting rewarding job.

10. Art of Video Making

Art of Video Making

In the past few years, with reducing the price of mobile data packages and increasing the speed of the internet, a video has become a powerful communication tool, surpassing even typical blog posts. Especially millennials, who form a large portion of the digital audience are smitten by this communication tool. A keen digital advertiser would never underestimate its power. Today videos are not just limited to entertainment, they have become an impactful tool to drive social change. In such an area, if you have an insight to use this tool for the company’s benefit, you are sure to get success.

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