Chirag Shah

Apr 06 2020

Freshers! These 10 Digital Skills Can Get You a Lucrative Job

Digitizing operations and business processes has become essential for any company to survive and flourish in this era of digitization. With technology like Artificial Intelligence replacing humans in several verticals, if you want to bag a good job, it is important for you to acquire the necessary skills to prove your worth. Foreseeing tremendous growth potential of the digital marketing field, several colleges and universities have come up with courses related to it. However, many of them fail to impart important knowledge and skills to the students that are essential for building a thriving career. Here is where the digital marketing institute in Ahmedabad comes into the picture. There are 10 basic skills that companies look for in their potential digital marketing employee. Be assured, if you have these skills you will have a clear advantage over your peers.

1. Tight grip on Social Media

The number of social media users is increasing by leaps and bounds with each passing year. According to a recent study, currently there are 2.7 billion active social media users worldwide out of which 2.5 billion access it through mobile devices. This number is all set to multi-fold in the years to come. In such scenarios, core understanding of social media can take you at the top of the game. It does not only involve creating a Facebook post or tweet but also understanding complex relationships among brands, influencers and consumers. You must learn to use social media as an effective tool to drive traffic to your website.

2. The Power of Search Engine Marketing

Searching for anything and everything on the internet has almost become instinctive to us. Social Engine Marketing (SEM), a key discipline of digital marketing, plays an important role here. Every day internet carries out more than 6.5 billion SEM, in which 77% traffic comes from Google. The key to success lies in your ability to increase the visibility of company’s website on the search engine organically or via paid advertising. The competition to bring website in the top search results is fierce. That is why companies invest in marketers, content managers and webmasters who can draw good flow of traffic on their websites.

3. Learn about Data Analytics

In the world of digital marketing, every action is measurable. Employer can know how much traffic you are drawing to the website, how much revenue you can generate, whether the campaign you ran was successful or not. All thanks to the analytics tool. It is prudent to learn about analytics before taking up a job. If you have a good knowledge of data analytics, you will be able to keep an eye on your and company’s performance. This will further improve your understanding of the consumer and help you chart your future strategies.

4. Engaging Content

Blogs, posts, tweets, videos, infographics… Internet is overflowing with content. The user will not stay on your website for more than a few seconds if the content is not engaging. Even though more stress is put on optimizing keywords and advertising campaigns, one must understand that engaging content is the best way to draw and retain traffic on the website. Freshers with an ability to create engaging content with relevant keywords are sure to rule the field.

5. Email Marketing

People generally do not change their email addresses frequently. This is what makes email marketing a powerful tool. Email marketing is an effective way to launch successful campaigns.Even giant MNCs don’t shy away from using it. Learn the art of email marketing to attract and retain users and you are sure to land a rewarding job in the field of digital marketing.

6. Ace the Mobile Search Game

Smartphones have literally changed the way we live. Increasing mobile connectivity means that you don’t have to wait for users to start their computer to visit your website. Understanding of creating a mobile-friendly website and optimizing campaigns accordingly will put you ahead in the game.

7. Strategic Planning

Strategic planning that falls in line with marketing agenda is vital for any business to flourish. Digital marketers who plan campaigns based on SEO data and analytics are more likely to gain success. Remember, companies always have gates open for jobseekers with skills to plan and execute a digital strategy.

8. Effective Use of Social Selling Tools

These days online sales are overpowering personal selling. That is why, it is imperative to master sales technologies such as Sales Stack. It has been observed that social selling tools help companies a great deal in engaging and influencing customers. If you have penchant for sales and want to make a career in the field of digital marketing, this one skill you must acquire.

9. Learn the Nitty Gritties of PPC

One effective tool to draw massive traffic to your website is PPC (Pay Per Click). Companies spend huge amounts to appear on the first page of Google search results. Every aspiring digital marketer should learn about AdWords, Google’s own program for PPC advertising. Knowledge of PPC nitty gritties such as reach, cost-per-click, click-through-rates will enhance chances of getting rewarding job.

10. Art of Video Making

In the past few years, with reducing the price of mobile data packages and increasing the speed of the internet, a video has become a powerful communication tool, surpassing even typical blog posts. Especially millennials, who form a large portion of the digital audience are smitten by this communication tool. A keen digital advertiser would never underestimate its power. Today videos are not just limited to entertainment, they have become an impactful tool to drive social change. In such an area, if you have an insight to use this tool for the company’s benefit, you are sure to get success.

Mar 30 2020

7 Tips to Impress Recruiters Through Your Digital Marketing CV

With the advent of the internet age, the digital marketing sector is thriving as never before. Even though slowdown has taken the toll of several conventional industries across the globe, the rapidly evolving digital marketing field seems to remain unaffected by it. Currently, over 40,000 jobs are available in this sector in India. After completing digital marketing programs in Ahmedabad, if you are looking for a digital marketing job with a handsome paycheck, it is essential for you to create a first good impression with your CV.

The field of digital marketing is still at a nascent stage of development. There is a vast sea of job opportunities and a lucrative salary. Unlike other conventional fields that weigh more on experience, the digital marketing field welcomes confident and talented freshers with salary packages as high as Rs. 4.50 lakhs p.a. The only hindrance between you and your dream job is lousily made curriculum vitae. In order to get a perfect job, you must make an eye-catching digital marketing CV that will make recruiters shortlist your profile at first glance.

1) Get to Know Your Job

Research is one of the cornerstones of the digital marketing field. Before creating your CV, take some time to research about the field and prepare a plan. As per research, most of the applicants spend less than two minutes to go through the description of the job they are applying for. The habit of applying without proper research results in frequent failures. That is why, before sending your CV for the job, you must do your bit of research about the company and understand the nature of work. Adding appropriate key words in the CV is a good way of drawing an employer’s attention. Also, always be ready to make changes in your CV as per the requirements of the job you are applying for. Ensure that you fulfill all the requirements the company is looking for in a candidate. Most of the freshers create a CV using templates available on the internet. However, one should never forget that a personalized CV has its own charm and it clearly indicates that you are ready to put efforts to stand out from the crowd.

2) CV should Reflect Your Communication Skills

If you are planning to build a career in the field of digital marketing, effective and engaging communication skills are the basic requirements. Your first opportunity to showcase your communication skills to your potential employer is your CV. Your CV should be able to tell the employer how you will fill the gap in his team and contribute to the growth of the company. For example, if you are applying for the job of a content creator, you should mention the details of your blog writing. If you are an SEO expert, your CV should have your optimization record. If you feel that you lack the skillset required for the desired job, you can always opt for a digital marketing program in Ahmedabad to sharpen your skills and learn new techniques.

3) Do It with confidence

Is my CV good enough? Will they consider it? Will I become a laughingstock? If such questions flood your mind before pressing the ‘send application’ button, it is high time to boost your confidence. As per research, recruiters hardly spend 6 seconds on scanning a CV. So, if they do not find you fit for the job, they will reject you straight away. In that case, there is no point of overthinking or worrying. Rather you should focus your efforts on highlighting your achievements in the CV so that within that short span of six seconds, the recruiter feels that your CV is worth checking out. CV or job application is written with confidence that will set you apart from others.

4) Keep Your CV Brief and Informative

There is no point of bombarding the recruiter with lots of information in your CV. As they do not spend plenty of time on one single CV, it is wise to keep the CV concise and highlight only your achievements and key experiences. You can also direct the recruiter to your LinkedIn profile through your CV which will give him an opportunity to go through your detailed profile.

5) Keep Keywords Quota in Check

Technology has made it a lot simpler for recruiters to find out appropriate candidates from hundreds of applicants. That is why it is vital for you to have the right keywords in your CV. Figure out the keywords used by the employer to search the profile and then add them to your CV. Reading job description carefully will also help you find out the right keywords. Some software may also assist in optimizing’ your CV in the search.

6) Smart Use of Analytics

Amidst dense text, it is always a good idea to use numbers to draw the recruiter’s attention. Using analytics for highlighting achievements thus becomes a smart choice. The numbers shown in analytics are eye-catching, thus give a quick idea to the recruiter about your past performance.

7) Provide Sufficient Links

The digital marketing field cannot function without internet accessibility. This gives you an opportunity to back up everything you are claiming in the CV. By providing frequent and relevant links in your CV, you can showcase your honesty and integrity. In addition to that, it will also exhibit your digital marketing skills, taking you one step closer to your dream job.

Mar 23 2020

Digital Marketing Internship: A Gateway to Successful Career

Who would have thought that the digital revolution would change the world to the extent that it would completely alter the way people live? Along with bringing the change, digitization has also opened up gates for umpteenth of new career opportunities. One such booming sector is Digital Marketing. Even in the time of slowdown, currently more than 40,000 jobs are available in this field. Before planning a career in this field, it is advisable to take a digital marketing internship even after you have done your digital marketing course in Ahmedabad.

It is evident that with increasing demand for digital marketing, the number of jobs in this sector has increased enormously. However, companies are looking for experts with in-depth knowledge of the subject. This makes it difficult for freshers to bag a job in this field. Here is where internship comes into the picture. It has numerous benefits. A few months invested in internship will enable you to establish a thriving career by helping you gain expertise in job practices and tasks related to digital marketing. Under field experts’ guidance, you will be able to hone your skills even before you take up a job- eliminating chances of a blunder. Apart from updating your academic knowledge, internship will teach you to match steps with this ever-evolving field. As a result, when you will apply for a job as a fresher, your internship experience will work greatly in your favour. Motilal Oswal, Jawed Habib, FirstCry, Thrillophilia Adventure Tours Pvt Ltd and several other leading companies are currently extending internship offers to digital marketing students. Have a look at some of the major benefits of taking an internship in the field of digital marketing.

1. Develop Deep Understanding of the Field

Internship will give you a great opportunity to learn about different tools and techniques of the digital marketing field. You will be able to get your hands on the latest technology available in the market. An opportunity to work on live projects will give you a fair idea of the industry. You will be able to garner practical knowledge about various aspects of digital marketing such as SEO, SMM, PPC, paid ads through SEM to count a few. Above all, it will help you understand which area of digital marketing fascinates you the most and will help you choose a career path accordingly.

2. It will Introduce You to the Office Environment

Joining an office is a difficult phase of transition for any college student given that the life of an employee is far different than that of a college student. Internship ensures smooth transition. You will acquire skills to sustain and flourish in an office environment. Internship is a chance to work with people who actually know how the industry works. Their experience and insights will enrich you at the very beginning of your career. A tool to learn office etiquette, internship is your chance to leave a first good impression in the corporate world.

3. Hands-on Experience

Digital marketing internships have a lot to offer. Working on a live project will help you understand essential aspects of digital marketing like how to make a post popular on social media, how to get a website ranked location wise, how to manage ads etc. This subject cannot be learnt through text books. Only practical application of the knowledge will take you at the top of the game. The greatest benefit of the internship is that you have seniors to guide you if you make mistakes during the initial period. So when you take up the real job, you are actually ready to prove your worth.

4. Good Time for Introspection

Digital marketing is a layered field with subfields like SEO, SMO, Analytics, Adwords, etc. Since one cannot excel in all domains, an internship is rather a good time to introspect and find what really excites you. Once you get clarity of mind, you can go ahead on the chosen path and flourish. This will entirely eliminate the initial phase confusion that most freshers go through. Another striking benefit of an internship is that your colleagues can also know in which field you are really good at. If you excel at a particular skill, there are higher chances that you may get a lucrative offer from a reputed company just after completion of your internship.

5. A Good Addition to Your Resume

Taking up a job after gaining some practical experience is always a wise decision. Even companies prefer freshers with some experience of the corporate world and thus internship has a lot of weightage in resume. In several cases, impressed by interns’ brilliant work, companies offer them attractive jobs.

6. Teaches You Discipline and Punctuality

Discipline and punctuality are considered as the biggest assets of an employee in the corporate world. Internship is a great opportunity for a fresher to adjust himself in the office culture. It ensures that this transition is neither difficult for the intern nor for the company. It instills values which are essential to elevate your career.

7. Learn the Basics

Submitting allotted work on the time, that too with finesse and perfection is all that takes to become a successful person. Internship ensures that you cultivate good corporate habits at the very start of your career enabling you to make a good impression on the first day of your job.

8. Improves your Communication Skills

Effective communication skills can be your greatest strength in the corporate world. Internship is a platform to learn directly from the masters of the field so that you can also pave your way to success just like they did.

Feb 17 2020

Here’s Everything You Want to Know About Advanced Search in Google

Google has made our life easy, apart from making us smart and intelligent. Unfortunately, it is one of those tools that many people underutilize because they do not know how to use it. People who do digital marketing course in Ahmedabad are going to learn a lot of tricks and traits of how to use this tool effectively.

If you desire to start up a digital marketing agency in Ahmedabad, or you want to make a career in digital marketing, you must take and complete the course. Here are some of the most interesting tips to search on Google.

Pages of a Particular Domain

Businesses should know how their competitors are working. Only then they can devise plans to get ahead in the race. If you desire to learn about the pages of a particular company, you should check it in Google instead of the website. This way, you will know how you can see the pages on the search engine.

You have to type ‘site: domain name’ to find this information. It is that simple. As a marketer, if you do this thing, you will get some ideas. For example site:traininginseo.in to find all the pages from traininginseo.in only.

Current Time In a Specific City

As a digital marketer, you need to work with clients across the globe if you want to prosper. Sometimes, it might be necessary for you to get on a call with your client so that you can talk about the project and so forth.

The easiest way to find time in a particular city is simple on Google. You have to type ‘current time <city name> and press enter. You will find the information.

For example, if you have a client in Salt Lake City, Utah, you need to type ‘current time Salt Lake City,’ and press enter, you will find this information.

Specific Pages From a Website

Sometimes, to assess how a company is doing, you need to check how well they did craft the content on their webpages. Searching one page after another on the website is a tedious task and will take a lot of your time. But, when you use Google, you can find this information within a few minutes.

You should type, ‘ Specific Keyword site: domain name.’
For example, you want to find how a software company is using the content of a particular keyword by the name of Angular. You need to type ‘Angular site: sparxitsolutions.com/,’ and you will find all the pages from sparx contains angular word only.

Meaning of a Word

When creating content, many of the digital marketers stumble when they come across a new word. Finding meaning is quite challenging. But, the easiest way to find the definition of a particular word is by doing the following — ‘word or word meaning.’

For example, you want to see the meaning of the work ‘backlink,’ you can type on Google ‘backlink or backlink meaning or definition.’ You will find all the relevant information that is necessary to understand the meaning of a particular word.

Find Real Competitors

This search option will help you to find websites related to a particular keyword that is in the title. In other words they are your prime competitors for the keywords you would like to rank for. For example, if you want to find how many companies have used ‘web development India,’ into their title you should type the following — ‘allintitle: web development India.’ You will soon find all the relevant pages on Google. Otherwise, to find this information, one has to break his head.

Find the Keyword in phrase

If you desire to find pages with a particular keyword as a phrase, you need to type the keyword like “Keyword” in the search engine. For example, if you want to find companies that are using the keyword,’ digital marketing course in Ahmedabad” as a phrase in title, description or content. You will soon find all the webpages where companies used this keyword.

Find Proposal

If you would like to create a proposal for your web development or digital marketing or for other categories or have to submit a project or want to find books for free with the help of advanced search techniques in Google this will take a fraction of a minute to complete this task.

Keyword/book name/project topic filetype:pdf

Feb 10 2020

8 Steps to Build An Amazing Website on Wix

One of the best ways to make a lot of sales is by having a presence online. In India, there are 51 million small and medium-sized companies. Almost 63% of the small businesses in India do not have a website of their own. These companies are missing a lot because they do not have a site. If you are doing a digital marketing course in Ahmedabad, you will know how crucial it is for a firm to have a website of their own.

If you desire to set up a professional digital marketing agency in Ahmedabad that will help businesses in setting up a website, you need to know how to create one. People who want the professional website do spend money on web development.

But, the best part is that these days, there are countless websites such as wix.com will help in building a professional site. One can learn how to create a website using this site.

Build a Professional Website In Minutes

One can build a professional website in wix.com in a few minutes. It is easy to use, and one does not need to know HTML and CSS to do this thing. It is fantastic even to think that there is something like wix.com that is available. This website helps you to do everything possible to make your site look both professional and stunning. One can create a fantastic website in less than half an hour. The prices are affordable.

Need to Have an Account

If you desire to create a stunning website, the first thing that you need to have is an account with them. You need to sign-up with the wix.com by inputting some vital information.

Pick a Business

The next thing that you need to do is to pick an account that is apt for your business. If you are a vendor selling clothes, you need to choose a Wix site that is appropriate for it. One has to select the right option after signing up for an account.

So Many Templates

The best part about wix.com is the fact that it has so many templates available. One can choose a template that is apt for their requirements from the list of available options.

One can look at the template, and see how their website is going to look like after creating it. If you do not like a template, there is no need to worry. One can change the template within minutes to something that they want.

Modify the Details

After selecting the template, you must modify the content that is already there on the site. All that you need to do is to type, upload, drag, and drop. Uploading the logo might be necessary if you want to make your website look unique.

One has the freedom to change the text, font, and the size of the letters with ease. You can replace the media with something that you like with ease. There is no struggle when you use Wix. So many videos are available online for beginners that do not know how to proceed.

Update Each Page

You can take some time to check the pages that come with a template. One can modify or update the content on these pages as they like. If a webpage is not required, you may plan on deleting it immediately. But, if you want the changes to be effective, you need to save work after completing the work.

Add the Products

The next thing you need to do is to add the list of products or services your business is offering. If you have the images of the products, upload it, and give a detailed description. Seek opinions of your team or friends before you take the final step.

Publish the Site

Check the site to see if it is appealing to the eyes. If yes, you should plan on publishing it so that people can start to visit your website. Plan to complete a digital marketing course in Ahmedabad if you desire to learn marketing techniques that can help the company you are working.

Many companies desire to outsource this task to a professional digital marketing agency in Ahmedabad. If you start one, you are going to benefit a lot. They will provide the necessary help and assistance to you.

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