Chirag Shah

Jan 20 2020

8 Things You Need to Understand From Google’s Perspective If You Want Rank High

Larry Page, one of the founders of Google said, “Basically, our goal is to organize the world’s information and to make it universally accessible and useful.” Google started in September 1998 with this mission in mind, and now over 20 years of existence became the third-largest company in the world with a market value of 766.4 billion dollars. Quite an impressive story of how they did scale high within a few decades to become a leading company in the world. Here are some principles that assure businesses to have a good chance of ranking well on Google. SEO training in Ahmedabad is for people who want to become digital marketers and enthusiasts who want to learn principles that can help them to play with this powerful tool.

Google Algorithm

The best SEO company in Ahmedabad will follow these fundamentals of Google Algorithm. Only then, you will help your business rank well on search engines like Google. Here are the principles that Larry Page and Sergey Brin drafted in the garage where they started the company — Google.

1. Focus On Users

A lot of companies or businesses build content as they like. They do not concentrate on creating content to attract users. You should plan to provide the users with the necessary information about the products or services that they are desperately looking online. If a lot of customers like the content on your website, Google is going to reward you.

2. Focus on Quality

Google rewards quality over quantity. You need to, therefore, do everything possible to give your hundred percent to any task that you undertake. From the blogs to the press releases and from the social media posters to the videos you create, give your heart and soul to it. Before you publish anything, check to see if it is something that you like.

3. Fast Versus Slow

Many people do not worry about this aspect when it comes to their website. The pages on your site should load faster if you want Google to place your website on the first page. If the pages on your website are taking a lot of time to load, your website will not rank well. You should also reduce the size of the photos that you upload on the site.

4. Mobile-Optimized Websites

Around five billion people in the world have smartphones. This number is going to increase over the next few years. Do not forget that nowadays, people are not looking for answers only when they are at their desktop. If you do not want to miss out, you should do everything possible to optimize the websites for mobile phones. Remember, Google rewards mobile responsive sites.

5. Make Money WIthout Doing Evil

At Google, the founders firmly believe that they do not need to do things wrongly to make money. Thus, those companies that use the Adsense program need to keep the following things in mind when publishing an ad: This set of rules not only helps the users to find the relevant data but, helps companies reach out to the right audience.

— Google only posts relevant ads on the search results that will benefit the user
— Google makes it easy for users to identify a sponsored link from the organic result
— Rejects flashy and pop-up advertisements that block the content that the user is looking for

6. Posting Original Content

Copying content is not a good sign for Google. You should take caution and avoid plagiarism if you want to rank well on search engines. Google punishes websites that use plagiarized content. You should, therefore, take time to check this aspect before posting or publishing on your website. So many tools are available to help you in this endeavor.

7. Constantly Improve Your SEO

You should never feel content with the effort that you put into SEO. SEO is a vast subject, and you cannot cover all the things within a few months. Create a solid plan that you would follow to enhance the SEO on the website.

8. Democracy Prevails Online

Google and many other search engines filter so much information to see which websites are providing content of value. The number of links that your website has on various other valid sites will only increase the site’s visibility and reputation.

If you desire to learn more about how Google’s philosophy and principles and how it will affect your website or your client’s site, you need to plan to enroll in the SEO training in Ahmedabad for service to learn more.

Several institutions are indeed offering this course these days. You need to research thoroughly before picking the best SEO company in Ahmedabad to help you with the training. Learning things well will help you to become efficient in optimizing your website for the search engines.

Following these principles will help you to find a sure shot position on the first page of the search results if you do it right. You are going to have an edge over your competitors apart from reaching out to the right audience.

Jan 13 2020

Little Known Tips That People Know About Picking Domain Names

Completing a digital marketing course in Ahmedabad is the wisest thing if you want to become successful in your business. For example, Most people do not really think when they are picking a domain name.

They choose a random name and expect traffic to flow to their website. Some of them even think that people will come to their website without worrying about the domain name as long as they provide quality products or services. It is not true. As per Frank Schilling, ‘A better domain name will lower your lifetime marketing costs.’

One of the crucial elements of a website is the domain name. If you check with any digital marketing company in Ahmedabad, they will tell you the same thing.

Here are some fantastic tips that you should follow when selecting a domain name:

1. Easy and Memorable

You need to take some time to brainstorm with your team before picking a domain name. Pick a name that is funky and one that is easy to remember. It should connect with the nature of your business.

Always try to pick a domain name that has two words, as it is easy to remember. But, if you cannot figure that out, you should plan on going with a three-word domain name. Ensure that there are no spelling mistakes. Here are a few examples for your reference:

• Snapdeal.com
• Hostgatore.com
• Flipkart.com

In some cases, you can make your domain name your brand name — for example, Cocacola.com and Vaghbakri.com.

2. Extension of the Domain

You need to be careful even when picking the domain extension. Pick an extension depending on the nature of the business, or the target location.

For example, you might want to use .com if your business is a commercial, .org if it is an organization, or pick .edu for educational sites. There are different types of domain extensions. Understand which category is apt for your business.

If you are planning to target people from a specific country, you might want to add the country extension after the website. For example, if you are planning to target people in India, you might want to use the extension .in.

3. Targeting Local Business

Some companies like to target businesses in a specific city or state. In which case, it may be helpful to add the name of the city or the state before the domain name. For example, Ahmedabadglassrepair.com is a domain name that a glass repair company can use to target a specific city in India.

You should note that it is quite easy for people to remember this domain name.

4. Avoid Using Hyphens and Numbers

Some people have the habit of adding a hyphen or a number in the domain name. You should refrain from doing it as people can get into confusion. For example, if your domain has a number ‘6’, people who hear your website will not know if they have to add a numerical or should spell it.

5. Act Fast If You Are Looking For a Domain

Around 326.4 Million domain names are registered now. Every day, thousands of domain names get sold online. If companies do not act fast, they might miss getting the domain name they desire. If you want to select a particular domain name, you need to act fast as there is so much competition for domain names these days. Since the internet is widely available and is not limited to a specific country, domain names with famous words will disappear fast.

Some people make as much as 100k dollars per year by purchasing and selling the domain names alone. It is a lucrative business which means you need to spend so much amount to get a particular domain if you badly want it. You should go ahead and register a domain name to avoid this situation.

For example, the domain name, ‘carinsurance.com’ costs up to 50 million dollars and many companies are ready to spend that amount as the traffic is going to be high.

Check with a digital marketing company in Ahmedabad to understand how big this challenge is and how you can avoid it. It is also necessary for you to check if the domain name has the copyright or a trademark before using it.

After researching if you find that the domain name you are selecting is unique and is available, you should go ahead and invest in it without giving a second thought. This way, you will get the domain name that you are looking for with ease.

You do not have to spend a lot of money to own a domain name as they are inexpensive. There are so many domain registrars online like GoDaddy, Hostinger, BigRock, Jinfo, etc…. You need to check in their portal to see if a domain name is available. People who do digital marketing course in Ahmedabad will know how to pick the right domain name with ease. They can take their company to the next level within no time.

Jan 07 2020

Everything You Ought to Know About Digital Marketing Questionnaire

You are on the right track if you are planning to do a digital marketing course in Ahmedabad. If you are planning to make a career in a well-reputed digital marketing company, you need to develop so many skills. Understanding the customers and their requirements are critical if you want to provide a better service to them.

Apart from digital marketers, a lot of new digital marketing companies do not understand this particular point. They struggle a lot as they do not know what tactics they need to use to find the needs of the customers. If you desire to build a successful SEO company in Ahmedabad, you should plan on using an SEO questionnaire.

Eight out of ten companies fail because they do not plan well or make poor decisions. It is unfortunate that 80% of businesses close within the first 18 months of opening it. Businesses should appeal to customers if they desire to strive or survive. Marketing is one-way businesses can make an impact. But, unfortunately, businesses do not plan on how they are going to take their marketing efforts. Alan Lakein, a writer said, ‘Planning is bringing the future into the present so that you can do something about it now.”

SEO questionnaire is one of the best ways to find a company’s requirements and discover an approach to marketing. Here’s everything you need to know about SEO questionnaire and how to use it:

Understanding SEO Questionnaire

A digital marketing company can use an SEO Questionnaire for the following reasons:

To Create Proposal — This document is quite helpful in outlining the objectives, customizing packages, creating milestones, etc.

To Create Strategy — Marketers also use this document to create a USP or Unique Selling Proposition and to determine the region they want to target apart from selecting the target audience besides checking the current ranking of the website, to name a few.

Optimizing the Website — Lastly, this form helps marketers to optimize the website to increase the leads and to add things such as contact forms or buttons.

If you carefully observe the three elements that you see above, you will understand how important is the document. Skipping to do this critical step will only lead your company to struggle a lot as you will not know the customer’s requirements.

The Questions You Need to Ask

Here is a list of questions that you should plan on asking your clients to understand a lit bit about them and their business:

What is Your Preferred Mode to Communicate?

You must understand the customer’s favourite mode of communication. Customers might choose to communicate with you over the email or plan on speaking with you on Skype or WhatsApp audible call. Some might even plan to contact you on their regular phone. Understanding this aspect is necessary if you do not want to cause any discomfort to them.

What is the Best Time to Connect with You?

Businesspeople do not like to receive calls when they are busy doing their work or when they are with their customers. A professional digital marketing company will check this aspect before contacting them.

From How Many Years Are You Running this Business or Own this Website?

This question will help you to find a lot about the business. You will know from how many years they are doing this business and how well they are doing business.

A company that is in business for a long time indicates that they have a stable income from their loyal customers. Showing progress to a well-established company will help you to retain their business for a long time.

If a business is new, you might want to understand their financial condition, their objective, and goals before suggesting them a plan.

Digital Marketing Activities

Apart from the questions listed above, you may want to ask these questions for sure:

Did You in the Past Use a Digital Marketing or SEO Services? If yes, for How Long and What Activities Did You Do?

If you ask this question, you will know what the company was doing previously. If the company used a service provider before, you can see what they did and if you should build on what they did or if you should plan on doing it from scratch.

How Many Leads Do You Get Per Month?

Checking this information is vital for you as you can come with a game plan to increase the leads. Most customers will stick with you only when you show them progress in this aspect.

You will learn how to use an SEO questionnaire when you complete the digital marketing course in Ahmedabad. This knowledge is quite beneficial for people who aspire to become a digital marketing professional.

The things you will learn in this course are quite helpful if you desire to start a professional SEO company in Ahmedabad or if you want to have a bright career in the digital marketing industry.

Nov 14 2019

How Disha got her dream job with Digital Marketing Training?

About Disha

I would like to thank for giving me such a wonderful opportunity to present myself.

I, Disha Modi has completed post-graduation in Marketing from a renowned college in Ahmedabad and have 2+ years of professional experience as a Client Relationship Manager in the leading Home Décor US-based Company (CanvasChamp).

Her Objective to join the Digital Marketing Training Institute

I am a good researcher and a self-motivated person. Once, I was sitting in a Living room and watching television and quick thought came in my mind “What’s the future of marketing down the line” And surprisingly the answer from my inner soul was the one-word DIGITAL MARKETING will be the future.

As Marketing has changed drastically over the past decades just because of technologies and Digital World.

What she learned in the Digital Marketing Course at TrainingInSEO.in

Meanwhile, I joined the best Digital Marketing Course in Ahmedabad and learnt many new technical tools as I’m not from a technical background. I gain great knowledge about:

How to analyse an existing and a brand-new website.
How important is Content and Call to Action for any website.
Brand Awareness is the key to success in this Digital Era.
How Google Analytic plays an important role to analyze the audience and trend of any business.
Get more customers with ease of Google Paid Campaigns

Things she most liked about this training

The teaching methodology is unbeatable, the keyword research technique, website conversion optimization ideas, social media practice and many more with an online live practical, live campaigns and with the help of training material and videos we can practice on any project in the future.

Impact of training in her life

This training changed my life and I found a better career growth as well. I was keen to execute Social Media Strategies on Board as Social Media will become an integral part of the “broader marketing discipline”

By observing my learning attitude and experience of in-build Client Relationship their sister company Shoutnhike (Shoutnhike.com) hired me as a Social Media Marketing Manager in the company.

Disha’s Recommendations

I strongly recommend TraininginSEO to those who want to grow as a Digital Marketer. I bet you will love the teaching method and a splendid experience within 3 months.

“One of the most useful tool a digital marketing professional can have is ‘Curiosity’ It takes a life-long learner to stay on top of their craft.”

Nov 11 2019

Five Ways Digital Marketing Certification Can Help You In Your Career Growth

With the advent of the internet and the evolution of technology, things have changed for good. That too, in the past few decades, a lot of people have become comfortable using a mobile phone and computer. It is startling to note that almost 4.33 billion people are active internet users as per a report. This figure is increasing each passing year.

There is so much opportunity for businesses to thrive online. Gone are those days when people used to get ready to go to the market to do some shopping. Nowadays, people do everything in the comfort of their home or office. Business people and entrepreneurs want to be successful in their efforts.

They usually hire digital marketers to take care of their operations. If you have a digital marketing certification, You are going to enjoy a lot of benefits when you get complete a digital marketing course in Ahmedabad. Here are some of the key benefits you will for sure get if you have certification:

What Exactly Is Digital Marketing?

Digital marketing is the extension of conventional marketing. People use digital marketing to use digital media to promote the products and services that they offer. Now, this includes the usage of social media platform, videos, and audio files to achieve this purpose. Email marketing is undeniably one of the best ways to reach out to new people.

Digital Skills That Are in High In Demand

Here are some digital skills that are high in demand and people who possess these skills are going to have a better future than all others.

• Data Analytics
• Email Marketing
• Social Media Marketing
• Content Marketing
• Website Designing
• Marketing Automation and a lot more

Many startups and Digital marketing companies are looking for people who possess these skills.

Available Jobs Are Plenty

The requirement for digital marketing professionals is growing every year, and this number is going to shoot up high when we enter the year 2020. People who have done the digital marketing course in Ahmedabad are going to benefit a lot. There is more demand than supply when it comes to digital marketers.

If you love marketing and think that you can make a difference, you should soon enrol into a digital marketing course and complete it. It is going to benefit you a lot.

Broaden Your Career Choice

People who have digital skills are going to have a lot of options in front of them. Big companies such as Amazon, Google, and Airbnb are also looking for professionals who have skills in digital marketing. If you are lucky enough, you can work with an esteemed organization and brighten your career path.

High Paying Jobs

So many companies are willing to pay a lot of money to digital marketing professionals that have the necessary skills. If you take the time to acquire the essential skills, you may end up earning a lot of money than your friends or acquaintances.

If you have big dreams, you must think about acquiring digital marketing skills by doing a digital marketing course in Ahmedabad. You might have to work hard for a few years, after which you will start to earn so much money.

Best Career Path

It does not matter if you completed your high school or graduation, if you want to have a bright future, choose digital marketing. Complete a course in digital marketing and if possible, do an internship in a good company.

It is one of the best career choices that you will make. Once you are in this stream, there is no need to look back if you sharpen or enhance your skills.

Become a Professional You Desire

A digital marketing professional can choose to work with a good company or decide to do freelancing and work in hours they like from their home. If you have a vast experience in this field, you may want to become a consultant. Irrespective of your experience and expertise, you are going to earn a lot.

Digital Marketing Course in Ahmedabad

While there are so many institutions that are offering digital marketing course in Ahmedabad, Training SEO.in is the best in the city. The trainer has more than 15+ years of experience in this stream. People who do the complete the course here get placements with ease or good hike in their salary.

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