Chirag Shah

Apr 22 2024

Pros and Cons of Digital Marketing

In order to reach a wider and more focused audience in the digital market, the process of advertising goods and services through digital media is commonly referred to as “digital marketing.” It’s usually a good idea to promote your business in the digital market using search engines, social media, websites, mobile devices, and other digital channels with proper Digital Marketing training in Ahmedabad. The introduction of the Internet brought about changes in the way businesses interact with their customers. But this is the point at which digital marketing becomes useful. Websites, social media, search engines, applications, and a host of other platforms are examples of this kind of marketing.
There are some pros and cons of digital marketing which we will discuss in this article.

Pros of Digital Marketing

Increased brand loyalty

The greatest approach for a firm or business to boost brand loyalty is to draw in repeat customers and keep a steady, ongoing relationship with them. You might be able to develop the kind of client loyalty your business needs with the aid of digital marketing.

Gives instant feedback

Owners of reputable brands and other local companies must receive ongoing feedback on the services they are offering. Feedback helps service providers learn where they are weak and how much they need to improve. The time it takes for digital marketing campaigns to reach prospective customers will be comparatively short. Thus, getting client feedback is a very quick and easy process.

Results can be measured and tracked very well

There are numerous ways available to evaluate the campaign’s performance. Tracking and monitoring results become crucial for a brand owner or digital marketer who is using digital channels to get results consistently and successfully. It is possible to gather detailed information on the customer’s usage of the website or how they react to the advertisement.

Helps in increasing engagement

The ability of digital marketing to boost engagements is another advantage. When properly used at the appropriate moment, several digital marketing strategies and methods aid in maintaining customers’ interest and engagement with the company.

Helps in brand growth

Businesses and brand owners need to establish and preserve their brand image through digital marketing initiatives. Consumers consider a brand’s reputation and steadfastness before making a purchase. With a range of direct advertising and customised strategies, digital marketing helps a company grow.

Cons of Digital Marketing

Tough competition

The competition in digital marketing is just too fierce. Digital marketing channels are being adopted by people all over the world to advertise and promote their products and services. It is really difficult to get clients’ attention. Techniques become dated quickly, thus it’s important to react quickly to customer needs.

Security concerns

All companies place a high premium on security. The majority of people still prefer to purchase in person rather than online. Consumers are unsure about depending only on things purchased online. An organisation must adhere to privacy and data protection rules.

Time-consuming

While there are digital marketing tools like HubSpot, Hootsuite, Ahrefs, and Tweetdeck that can help you bypass laborious processes, a digital marketer must ensure that their plans and strategies are well-organized.

Requires skills

The campaign manager must be knowledgeable about a variety of digital marketing platforms. Gaining digital efficacy is not insurmountable, but years of solid experience are necessary for a digital marketer to succeed. It’s critical to keep up with the constantly evolving tools and trends. Such skills can be learned by taking proper training and courses from a reputed Digital Marketing Institute in Ahmedabad

Apr 15 2024

Benefit of Influencer Marketing for small businesses

These days, influencer marketing is not a new concept. Nearly all companies work with social media influencers who have gone through Digital Marketing training in Ahmedabad to increase their brand exposure, visibility, and consumer base. The best thing is that, depending on your resources, you may choose between a Nano influencer with about 5000 followers and a hugely impressive influencer with millions of followers. Nano influencers are still a viable option for small firms who lack the resources to bring a major influencer on board. In this article, we will discuss several benefits of influencer marketing which can help small businesses to grow significantly

Helps in improving brand awareness

When you have something valuable, you start by seeking potential clients for your goods and services. You attempt to convince them that your offers are superior to and more deserving of their consideration on the following level. Gaining the trust of your clients will allow you to reap the rewards of increased sales. You can bypass the most important step, which is persuading your clients and gaining their steadfast faith, by working with influencers. Influencers bring a trail of millions of followers and unwavering trust with them when they join your team.
For their followers, a word from them is frequently as good as the word of God. All you need to do is work with the influencer to get them to promote your goods and services on social media, in videos, etc. Consequently, the audience that consistently follows the influencer will also be interested in your offerings. At last, your sales volume will quickly reach its peak.

Influencer marketing is affordable

Let’s say you want to continue using standard digital marketing strategies and you don’t believe in influencer marketing. In that scenario, acquiring a sizable customer base requires substantial financial investment across a variety of marketing channels. Even the most effective marketing techniques can occasionally backfire due to the weaknesses in market dynamics. As a result, marketing initiatives without influencers amount to expensive strategies with little assurance of success.
However, you only need to pay one person if you work with influencers to market your goods and services. Your total resource allocations throughout the many marketing channels will always exceed this cost by a significant amount.

Changes the way people engage with your brand

Following an influencer gives you a feeling of community. This impression is primarily because followers of the influencer have similar interests. Consequently, you eventually become one of them. One resource that all influencers use to connect your brand with their audience is this sense of community. As soon as you witness other followers showing interest in a product that the influencer is promoting, you instantly start interacting with the brand. Occasionally, an undertone of FOMO can also catalyze this kind of activity. As a result, working with influencers can only assist small businesses in reaching a whole new target audience and increase attention and engagement.

Helps find new audiences

Through their many marketing initiatives, all firms, small and large, seek out additional target markets. Influencer marketing allows you to get millions of new clients almost instantly and with little effort. But it only makes sense to attract new clients when you are certain that they are interested in your goods and services. With the help of the Digital Marketing Institute in Ahmedabad, you not only understand influencer marketing in depth but also understand how to gain new audiences for your products and services which helps in the growth of your company in the future.

Apr 15 2024

Maximising your brand reach through Organic Social Media Marketing

Social media marketing is a fantastic method of spreading the word about your company. It’s an amazing way of advertising your company. However, you want to make sure that you’re reaching as many people as possible and that you’re doing it efficiently so that you don’t waste time or energy, or worse, get stuck posting and expecting something to happen but then feeling frustrated and like you’re shouting into space. Doing Digital Marketing training in Ahmedabad before stepping into social media marketing is always a great idea. So let’s dive right into how to use social media marketing to its full potential and make it work incredibly well for your brand or company.

Choose the right social media platform

Ensure that this is the appropriate social networking platform for you to use. This is crucial because if you broadcast in the wrong place, your effectiveness will be lower than if you broadcast in the appropriate location. Thus, give it some serious thought as to where and what kind of work best suits you.
These are basically the components that you consider while selecting a social media marketing platform. Consider your interests and the locations of your people. Take a close look at that to ensure that you have chosen the best social media marketing platform for your company.

Optimise Your Social Media Platform

After selecting your social media marketing platform, choose one or two that you are comfortable using based on your bandwidth. It is suggested starting with a decent system, running it for ninety days, digging deep into it, and then expanding from there if you have one. Whatever it is, though, you want to make sure it’s highly optimised, aligned with your brand, has a professional header, and links to something that will benefit you and advance your business. Basically, if you use Instagram, you should make sure that whatever you link to will benefit you when someone reads your post. You should also consider whether utilising several links within the platform is a good idea or if it just makes things more confusing.

What should your social media be like?

It is advised to use a profile photo in place of a logo. Including a call to action in the profile and a link to an extremely slick LinkedIn bio that covers everything else. You must therefore disclose who you are and what you do in your true bio. Having a location is crucial, especially if your business is location-based.
You must briefly describe who you are and what you do in one phrase. Or something like that. In order for people to locate you, they need your username. Additionally, you included a call to action and a link to download any available freebies. It’s a lot to cram into that.

Maximise Your Reach With Social Media Marketing

Here are some more pointers on using social media marketing to expand the reach of your brand or company. Make a substantial quantity of content by. People are simply not producing enough and that this is greatly disregarded. They think social media doesn’t work for them. If they are trained in a reputed Digital Marketing Institute in Ahmedabad , things will definitely work in favour of them as they will know the intricacies of social media.
You notice that they aren’t publishing frequently enough after looking and asking. We will continue to use Instagram as an example. Every day, we require stories. We require reels, posts, and everything else. This is probably not occurring for you if you’re not doing everything and you’re expecting results.

Apr 05 2024

The Ultimate Guide to Influencer Marketing 2024

A mix of traditional and modern marketing techniques is influencer marketing. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The primary distinction in influencer marketing is that the campaign’s outcomes are joint ventures between influencers and companies. Influencer marketing, however, isn’t limited to famous people. It centers around influencers instead, many of whom in an offline context would never consider themselves famous. Digital Marketing training in Ahmedabad gives an in-depth insight on how influencer marketing actually works and trains on how to get the most of it for any business.

Who is called an influencer?

An influencer is somebody who can influence other people’s purchase decisions due to one’s position, authority, knowledge, or relationship with their audience; a niche following that one actively participates in. The size of the following is determined by how big the specialized topic is for him or her.
The inability of traditional media to distinguish between internet influencers and celebrities is one of their major errors.

It’s also critical to acknowledge that the majority of influencers have methodically amassed a knowledgeable and passionate following. The fact that these people follow influencers instead of brands is not by coincidence. The audience isn’t all that interested in your brand. All that matters to them are the influencers’ viewpoints. Avoid attempting to impose regulations and commercial procedures on your influencers. They can just go with their audience, taking their followers with them.

What is Influencer Marketing?

Influencer marketing is the practice of a brand promoting one of its goods or services by working with an online influencer. Some brand-influencer partnerships aren’t as obvious as that; they just include influencers helping firms become more recognizable. Influencers are everywhere, as opposed to celebrities. Anybody might be one of them. Their enormous online and social media followings are what give them influence. You merely need to locate the influential individuals in any given industry. Some will have millions or perhaps hundreds of thousands of followers. However, many will appear more typical folks.

They might only have 10,000 or fewer followers. Nonetheless, they will have established a reputation as the authorities in their industry. When individuals have questions, they are the ones to go to for the answers. They are the ones that post the most interesting content on social media about their specialized subjects, depending on their area of expertise. They host the most educational online forums, post the most amusing films, and share the greatest images.

Some relevant Statistics on Influencer Marketing

Influencer marketing is expected to reach $21.1 billion in 2023, a 29% increase from $16.4 billion the year before.
Companies that use influencer marketing are receiving a return on investment of $5.2 for every $1 invested, with the top 13% of companies experiencing a return of $20 or more.
Since 2016, the number of Google searches for the term “influencer marketing” has increased by 465%.
Influencer marketing is regarded as an effective marketing strategy by 90% of study participants.
Instagram is used by 67% of brands for influencer marketing.
In only the last five years, 1360 platforms and firms specializing in influencer marketing have entered the market.

What works in Influencer Marketing?

Think carefully about how you will handle influencer marketing. Maintain organization, create a budget, plan, and strategy, and dedicate time to study. Select the method you will use to find influencers: use an agency, join a platform, or hunt them down naturally. People should speak to people, not businesses to businesses, so have patience and act human. Create a timetable. Integrate with your PR calendar, when you introduce new products, etc. On behalf of important executives, send emails. Set up in-person meetings and executive travel arrangements.

What doesn’t work in Influencer Marketing?

Broadening the scope of how you locate and leverage various influencers. There is no one-size-fits-all approach to influencers; instead, customize your strategy for each individual. merely examining the influencer’s level of popularity. Popularity is not the only measure of influence. Keep in mind that you want your clients to take a specific action. It’s not always the case that those with the largest followings are the leaders in a given field.

What Influencer Marketing is Not

According to the Digital Marketing Institute in Ahmedabad, finding someone with an audience and paying them money or giving them publicity in exchange for positive reviews isn’t the only thing that goes into influencer marketing. That’s the purpose of a viral celebrity. Because they have invested time in developing their brands and growing their following, influencers are innately guardians of their reputations and the individuals who entrust them with their business. These are the kind of people who don’t want to conduct influencer marketing for financial gain alone; instead, they are the patient and determined ones who can succeed on social media, gaining one organic follower at a time.

It takes time to build the kind of engaged and devoted following you want with social media marketing. It is tempting to believe that collaborating with an influencer will make it simple to win over the hearts and minds of their followers, but it isn’t that cut-and-dry. Since you have to gain the respect and trust of influencers to form an alliance with them

A thumb rule

With traditional social media marketing, a company can establish its identity on any platform it chooses and track the people who are supporting it over time as its fan base expands. These are the clients who either mention the brand in a post or like and share material. Such followers can be developed further with individual care and as a highly segmented group of all the brand advocates. The goal of marketing to this group is to keep them engaged in spreading the message. This strategy has a drawback in that some brand advocates just don’t have enough followers to have a significant influence. Very few common folks use social media.

Apr 05 2024

How Does Page Speed Impact Conversion Rates?

The time it takes for every item on a page to be displayed is known as page speed. Another way to put it is the amount of time it takes for the web browser to receive the first byte from a web server. A web page consists of various pieces, such as HTML code, CSS files for styling the page elements, JavaScript files for enabling interactive features, image files, videos, and much more and everything is taught well in Digital Marketing training in Ahmedabad.

The PageSpeed may be impacted by these factors. PageSpeed is another term for one of the real SEO components. By addressing landing time, you may enhance user experience, conversion rate, and website ranking. The performance of any website is also influenced by PageSpeed. Better user experiences and a lower high bounce rate can be achieved with a quicker PageSpeed.

A slower website leads to higher bounce rate

To begin with, let’s define a larger bounce rate. An increased bounce rate may be a sign that users or visitors are not finding the website’s content to be helpful. A slower website is one of the causes of the greater bounce rate. This indicates that the user becomes disinterested and leaves the website since it takes a long time for the web page to load. The website’s rating could be negatively impacted by a higher bounce rate. It influences the user experience as well. So the primary reason for the lower conversion is this.

Low On page time leads to lower conversion

We have to first understand what conversion is. Conversion is the result of a visitor spending a significant amount of time on a website. This indicates that they are doing product comparisons or research in an effort to win over new customers. The likelihood of a visitor becoming a customer is extremely low if they do not spend any time on the website. This could cost the owner of the brand a lot of money.

Impact of low page speed on user experience

One important issue that might impact user experience is page speed. All users anticipate a website to load quickly. If your website takes a long time to load, no one will wait to visit it. Reduced engagement, a high bounce rate, and a detrimental effect on website ranking could result from this. Customers may lose faith in your business or goods if they believe your website is amateurish.

Ways to improve page speed

Compress and optimise images

On a website, loading large image files can take a long time. The page loading time will therefore rise. Therefore, the loading time will be shortened if we can use tools to optimise and compress the image. Optimising images is taught well in the Digital Marketing Institute in Ahmedabad

Use a content delivery network

By dispersing the website’s material throughout the global server, a content delivery network can shorten the time it takes for a user to interact with the website server. Therefore, the time it takes for a page to load decreases as the distance does.

Caching

You may speed up your web page by using caching. Static copies of HTML, CSS stylesheets, JavaScript files, picture files, and other items can be temporarily stored by caching. Hence the amount of work the server has to do to create and deliver the web page to the users is reduced.

Minify CSS, JavaScript, and HTML

For easier comprehension, many programmers employ unnecessary characters, spaces, comments, big variable names, and other components. You may improve PageSpeed and reduce loading times by minifying these.

Digital Marketing Blog

Chirag Shah

Pros and Cons of Digital Marketing