Chirag Shah

Feb 22 2024

Ways To Make Your Instagram Reels Viral

Instagram is one of the top-used social media platforms in India and across the world. From common people to professionals and celebrities in the world, people extensively use Instagram for different purposes. With 2 billion monthly active users on this platform, people are looking to get famous and want their reels to reach the masses. Although, it is not as easy to make your Instagram reels go viral as it looks fortunately it is not impossible as well. With proper efforts and guidance from a recognized Digital Marketing Institute in Ahmedabad this can be achieved if you are a business looking to engage the masses through Instagram reels.
In this article, we will discuss a few ways to make your Instagram reels go viral.

Find the right target audience

Knowing your Instagram followers is essential to producing content that appeals to them and has the potential to become viral. Go to your analytics if you currently use Instagram for business. Examine the demographics of your audience to learn more about the people who are following and commenting on your posts. Utilizing reporting tools and a social media plan might be revolutionary for delving deeper into the data about your Instagram followers. Look at the followers on the Instagram profiles of your rivals. These people most likely belong to your target audience as well.

Make reels on trending topics and unique

Take the time to thoroughly research your target group and watch a lot of reels. This can assist you in determining which social media marketing trends and clips will best engage your audience. While it’s a wonderful idea to recreate a viral video, in order for your content to become viral, it must effectively capture the spirit of the movement. People don’t want to continuously see the same Reel, for one. Secondly, people follow you because they value the stuff you provide. Create a customized version of the popular Reel that complements your brand and account.

Include something catchy in your reels

These days, with thousands of Reels being uploaded to the platform each day, producing content that genuinely engages viewers is essential to making it go viral. Put your own stamp on your Reels to make them stand out by giving them a distinct taste. Make sure your video starts strong because those are the most important times to capture the audience’s interest. Determine what makes your material unique. Emphasize the qualities that make your Reels stand out, whether it’s a particular talent, an original viewpoint, or a distinctive style.

Include text in your reels

More than eighty percent of Instagram users watch videos without turning on the sound at the moment. Try adding text or captions to your films to make sure your material is understood by this sizable audience. This guarantees accessibility for people with hearing problems and improves the viewing experience for others who would like to browse in silence. Furthermore, well-written text can enhance your pictures and communicate ideas more successfully, making for a richer and more interesting viewing experience.

Post reels at the right time

The best time to publish on Instagram for your brand will rely on the unique characteristics of your audience. Social media usage is influenced by a number of factors, including age, gender, time zone, interests, hobbies, and routines. Utilise Instagram analytics to determine the peak hours of activity for your followers and plan your posts accordingly. If you have gone through Digital Marketing training in Ahmedabad, you will be very well able to fetch the reports with the help of Instagram analytics

Feb 12 2024

Important Digital Marketing Terms and Definitions You Should Know

Keeping up with all the terminology and words used in digital marketing may be quite challenging. These important yet confusing terminology and concepts in digital marketing will help you stay up to date in talks whether you’re a student, a novice, or a seasoned professional. Each term used in digital marketing needs to be understood by a digital marketer. These essential terms for digital marketing assist you in creating a strong online presence and in realizing the significance of important tactics. You have to at least be aware of the key terms among the abundance of marketing jargon and concepts that are out there. You can learn these words and consents in SEO training Ahmedabad but we are listing some of the most important terms and definitions in Digital marketing in this article

Digital Marketing Terms & Jargons You Must Know in 2024

Conversion Rate

When a user completes a desired activity on your website or through social media marketing, that is your conversion rate. It goes beyond only making sales or winning over potential clients. It also involves completing a form, providing personal information, clicking on an advertisement, turning a visitor into a lead, etc. These can be further classified as sales-qualified leads (SQL) and marketing-qualified leads (MQL).

Engagement Rate

One of the most important social media-related metrics is the engagement rate. It shows how much interest there is in your page or content. It is the most blatant indication of interest. Likes, comments, and shares are a few typical markers of interactions.

Bounce Rate

The number of people who departed or bounced right away from your website is known as your bounce rate. A bounce indicates that the user viewed your website but did not interact with it further. After landing on a single page, they move on. It’s possible that they were disappointed by the material on your page or that they couldn’t find what they were looking for, among other reasons. The desired bounce rate is modest.

Search Engine Optimisation (SEO)

One of the terms used in digital marketing the most frequently by marketers is SEO, or search engine optimization. It refers to the use of both on-page and off-page optimization techniques to boost website traffic and raise page rankings on search engine result pages (SERPs).

Search Engine Marketing or SEM

Paid search engine efforts are a part of search engine marketing. This covers sponsored listings on all search engine result pages.

Social Media Marketing or SMM

Social media marketing, or SMM, is a word used frequently in digital marketing. It involves advertising on a range of social media networks, including LinkedIn, Instagram, Facebook, Twitter, and so forth.

CTR or Click-through Rate

The number of people who click on a specific link is known as the click-through rate. It might be the call-to-action (CTA) on a webpage, email, social media ad, or advertisement.

ROI or Return on Investment

A strong connection and positive working relationship with clients are essential for every firm to survive. The act of creating, preserving, and improving a business’s relationships with its clients is known as customer relationship management or CRM. CRM offers a wide range of software and solutions for sales analytics, customer segmentation, servicing, and other uses.

Customer Acquisition Cost

Customer acquisition cost is the price incurred when a single user becomes a customer. The priority is on marketing expenses. It helps businesses in projecting the amount of money they will require to bring in a specific volume of clients. This is a very important term for every business and is taught in detail in SEO course in Ahmedabad

Feb 01 2024

Neelam Raikwar his Journey At Traininginseo

Preface :

I was looking for a job/increment in the SEO field, so I searched on Google and came to know about Digital Marketing Training Institute.

About

I am from Ahmedabad & I am doing a job in ShoutnHike – SEO, Digital Marketing Company in Ahmedabad, India

What I learned

I have learned keyword research, Google philosophy, site on-page, page on-page, Google analytics, conversion optimization, etc… from this training.

My Experience about Training

Friendly teaching, Practical exposure, and Teaching methods are best & Everyone’s issue is solved individually.

Things I most liked about this training

I liked that I could see how to do everything 100% practically. Also at the end of the lecture fast forward is very helpful. Also, we have a 30-minute session to do things practically on our own. This makes our learned things more concrete.

Do you recommend your friends for the training

I highly recommend this course to anyone who would like to grow in the sales and digital marketing field.

Benefits You Got in Your Job/Increment During/After Training

I got selected as a digital marketing executive at Shoutnhike Technologies.

Feb 01 2024

Lukmaan Mansuri Sharing his Journey At Traininginseo

Preface :

I was looking for a job in the SEO field, so I searched in Google and came to know about the Digital Marketing Training Institute .

About

I am from Ahmedabad and I am currently pursuing BCOM from Sabarmati University.

What I learned

I have learned keyword research, Google philosophy, site on-page, page on-page, Google analytics, conversion optimization, and many more things from this training.

My Experience about Training

I must say it was an enriching experience. Mr. Chirag Shah, with his 15+ years of industry expertise, delivered insightful lessons. From SEO strategies to social media marketing, every aspect was covered comprehensively.

Things I most liked about this training

I liked that I can see how to do everything 100% practically. Also at the end of the lecture fast forward is also very helpful. Also, we have a 30 mins session to do things practically on our own. This makes our learned things more concrete.

Do you recommend your friends for the training

I highly recommend this course to anyone who would like to get a job in the digital marketing field.

Benefits You Got in Your Job/Increment During/After Training

I have gained confidence after completing the training as it will help me to build my career in digital marketing.

Jan 29 2024

Technical SEO Audit Checklist

Technical SEO components include HTML elements, relevant meta tags, website code, JavaScript, and relevant website extensions. You should investigate behind the scenes if you want to be sure that your website isn’t giving users any trouble or if there are more complex difficulties that you’re not aware of. A technical SEO audit checklist is necessary to ensure that your website is optimized for high search engine rankings and that it is in good condition. Joining a reputed SEO training in Ahmedabad will give you deep insights on SEO audit and the necessary checklist which we will discuss in this article in brief.

Technical SEO audit checklist

Install SSL Certificate for HTTPS

SSL certificates are essential for preserving website security because they create encrypted connections between the browser and the server.
Websites that employ HTTPS are given preference by search engines like Google because it guarantees the security of user data. It increases user trust, which raises engagement rates, in addition to shielding private information from possible attacks.

Only one Version of Your Domain should be Accessible

One of the most important aspects of technical SEO is making sure that your domain is only accessible with one version. This is a result of search engines like Google treating your website’s “www” and “non-www” versions as two distinct entities. If both versions are available, it could cause problems with duplicate content and lower your search engine rating.

You must choose between a “www” and a “non-www” domain in order to avoid this. After that, you configure a 301 redirect to point all traffic to this preferred version. This step improves and unifies the user experience while also strengthening your domain authority well taught in SEO institute in Ahmedabad

Improve website’s performance

Enhancing the performance and speed of your website is essential for both SEO and user experience. A website that loads quickly encourages users to remain, investigate, and become customers. Start by using resources like Google’s PageSpeed Insights to assess your present speed. This will draw attention to areas that need work, such optimising images, making use of browser caching, or getting rid of JavaScript that blocks renders.

Take the time to improve the functionality and speed of your website. This is a crucial component of a fruitful SEO strategy, not just a change in look or functionality. Maintain a lean, effective, and user-friendly website to improve user happiness and gain SEO points.

Ensure mobile-friendliness of your website

In the current digital environment, mobile friendliness is an essential component. Making sure your website is mobile-friendly is essential for SEO and user experience, as mobile devices account for over 55% of online traffic. Google prioritizes mobile indexing. This indicates that indexing and ranking are the main uses for your site’s mobile edition. As a result, a non-mobile-friendly website may have a big effect on your search engine ranking.
An optimized mobile website improves user experience. The content should be readable, the navigation should be fluid, and the site parts should be proportionally sized for smaller screens.

Use internal links

A strong internal linking strategy is essential to any successful SEO campaign. It entails directing people and search engine bots to pertinent content by connecting different pages on your website. You may enhance user navigation and encourage users to spend more time and discover more of your website by thoughtfully organising these links.

Additionally, internal links help search engines in deciphering the context and connections between various sites. They help in the distribution of link equity, sometimes referred to as link juice, throughout your website, which might raise the stature of less well-known pages.

Digital Marketing Blog

Chirag Shah

Important Digital Marketing Terms and Definitions You Should Know