Career in Digital Marketing is as Good as a Government Job, Here is Why
Would you believe if we say that digital marketing has more openings than Government Jobs?
Studies show that the ratio between digital marketing and government jobs is round 3:1. While the demand for Digital Marketing is increasing, it is opening up a plethora of opportunities in the job market for the right candidate.
And also when the chances of getting selected in the government jobs seems bleak, digital marketing jobs can help you get placed in a secured position. If you pass from the digital marketing institute in Ahmedabad, you will be able to place yourself as one of the skilled marketers and get a job which is equally reputed as that of a government job.
A recent finding showed that digital marketing jobs will be near 20 lacs in 2020 21. So this is the best time to get yourself prepared with the right skills.
Job safety, social status and steady rise in salary… There are various reasons why getting a government job is a dream of many youngsters. In order to secure a government job, they often join several coaching classes, appear for many competitive exams. Not everyone is lucky. Out of lakhs of candidates, hardly a few hundred manage to succeed. The rest have to compromise with alternative career options. Take for example UPSC exams. Every year thousands of students appear for this fiercely competitive exam. Very few get their desired score. Some choose to reappear for the exam and many disheartened candidates just quit. The scenario for railway recruitment or staff selection exams is just the same.
If you have also tried your luck with a government job and have failed, a career in digital marketing can be an attractive option for you. You need not exhaust yourself with laborious reading and gigantic syllabus to start a career in this field. Digital marketing training in Ahmedabad is all you need for creating a flourishing career in this field. Slowdown has gripped the world economy for the past several months. Considering COVID-19 outbreak and other geopolitical developments, coming times are grim for the economy. However,the silver lining on the grey cloud is that even in the era of slowdown, the digital marketing sector is booming with more than 40,000 jobs currently available. With increasing number of mobile phone users and easy and affordable availability of internet connection, now there is no looking back for the digital marketing sector. If you want to secure your future just like a government job, you can definitely consider a career in digital marketing.
It is often noticed that candidates preparing for government exams have career gaps. For example, a candidate graduated in 2016. For two to three years he only prepared for government exams in the hope that he would secure one. Most candidates consider applying for a job in the private sector only after two to three trials. So, if the candidate has completed studies in 2016 but does not have any job experience till 2020, companies will treat him like a candidate with a career gap. This is a common scenario. Candidates preparing for government exams generally have a career gap of around 1 to 3 years. Nowadays technical fields like IT, software, programming are constantly evolving. In order to secure a job in these fields, you have to be equipped with the latest knowledge and skills. This is disadvantageous for candidates with career gaps. Digital marketing sector can become a saviour for them. If you have necessary skills to survive and flourish in the digital marketing field, you can start your career at any point of time, no questions asked.
The Internet has converted this world into a global village. It is now even difficult to imagine life without internet connectivity. That is why, from newspapers to top notch fashion brands, each and every company is coming online to connect with more and more people. They rely heavily on digital marketing agencies for business expansion. There is a cutthroat competition to appear in the top search results to attract more traffic to the company’s website. Digital marketing plays a crucial role here. It promotes a company, service or product in a way that it reaches a maximum number of the target audience through digital media and internet. There are various techniques like Search Engine Optimization (SEO), content marketing, digital advertising, Social Media Marketing, Email Marketing etc to draw more traffic to the website. To stand a chance of survival in this extremely competitive field, you must gain expertise in any of the above-mentioned fields.
So, you must be thinking why digital marketing, a field in its nascent stage, is a good substitute for a government job. First and foremost, its demand in the current economy is very high. It is easier to get a job in this field in comparison to other conventional fields. Another attractive aspect of the field is that it is open for people with various skill sets. It is made of diverse fields like content writing, video creation, analytics, SEO and several others. Each requires different skills. So,many jobseekers can find themselves a fit in this field. After learning about the fundamentals of digital marketing, you can choose a specialization as per your area of interest. Now let us discuss the most important aspect, salary. Digital marketing is comparatively a new field. The biggest benefit is that in this field expertise counts more than experience. Thus, newbies with expertise are also offered handsome salary packages. As per a recent study, skilful freshers get salary packages as huge as Rs. 4.50 lakhs in digital marketing field. Based on your performance, your career can grow by leaps and bounds within a very short span. If you are a person with an early retirement plan, the digital marketing field has a great potential to satisfy your financial expectations and fulfil your career goals.
A Comparison Study on Government Jobs and Digital Marketing Jobs
If you were preparing for the various government jobs, you are not just going through the major subjects but also devising prowess through personality development and analysing skills. This helps in improving the command over communication and reasoning ability that can consequently help you crack any good interview. Quantitative aptitude is something that every digital marketing company will look for in the candidate and preparing for a government job will already make you adept in those segments.
As you master the financial calculations, it can help you become an expert in Google ads where you have to manage the online money on multiple accounts.
Last but not the least, the private sector jobs can pay equally well as that of the government jobs if they have the rightly skilled digital marketer. Even when you are starting as a fresher but have the basic knowledge and skills, you will be eligible for the remuneration you deserve. There are companies that offer 3.5 LPA when are starting your first job in the private sector and the corporate ladder can take you high after 5-6 LPA in no time.
The MNCs that hire Digital marketers will also give benefits such as insurance, medical claims, PF advanced working environment, incentives, bonus and scope to travel around the globe at the company’s expenses.
Job Security
Let’s address the elephant in the room.
This is the biggest concern when you compare a government and private job. But it should not because, when you are confident with your skill, there is nothing that can make you lose the job. There are hundreds of digital marketing companies including the start-ups which are waiting to embrace the right skilled marketer.
The expansion and the digitalization in the market and the economy proves that there will never be any less demand for the right digital marketing expert.
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