Digital Marketing Training

May 26 2020

Game Changer Trends of Digital Marketing Industry You Must not Miss

Change is the only constant. This proverb is perfectly applicable to the digital marketing fields. Here, trends change like British weather. It is important for digital marketers to keep themselves updated with the latest developments. Since this is a highly competitive field, it is better to undergo digital marketing training in Ahmedabad to stand a chance of survival. Here is the list of trends and features we think are going to change the game very soon.

1. Microsoft Rewards

Microsoft Advertisement launched rewards and sweepstakes for advertisers. This is a new initiative in which you have to complete the Microsoft Advertising Certified Professional (MACP) certification or add a new Microsoft Advertising account or enrol in the Microsoft Advertising Partner Program. In return, you will be rewarded. This initiative has a huge potential to become mainstream in the coming years.

2. Walmart’s Game Changer Move

In January 2020, Walmart launched sponsored ads via API partners like Flywheel Digital, Kenshoo, Pacvue and Teikametrics. This move is going to change the equations of e-commerce advertising.

3. New YouTube Feature

In the updated YouTube studio, YouTube has added a new feature named ‘assisted trim’. This will allow the creator to remove a section of the video that might have copyright claimed content. This feature automatically releases video of the copyright claim.

4. Twitter Ensures Better User Experience

Many times, people can’t understand why a particular post is shown on their timeline. To enhance user experience Twitter is developing preview elements on topic listing. It will show relevant details like related hashtags, follower counts and if the topic is active on social media or not.

5. Google’s “Choose Area” Feature

Google has recently introduced an option to “choose” your area or current location. When you do so, the results show the local pack. Google tested this feature for six months, now it is live.

6. “Get More Reviews” Feature

Google is greatly used for checking reviews of a product, service or place. Until now the button showed “write a review”. Google has changed it to “get more reviews” for the people who are doing business. On clicking that button, google shows how you can ask people to leave reviews for your business.

7. Lists on Google Maps

This is an interesting feature. Google is testing new search user interface treatment for map results. It is named Lists of Google Maps. Taking details from Google Maps and Google My Business Listings, a list is shown. Users can scroll through the list and learn more about them. This is one good way of boosting business.

8. Bing Pages

Finally, there is a program to manage Microsoft products like Bing and Outlook.com. Bing pages allow users to manage their presence on Bing and Outlook through their personal page where they can highlight their contact information and details of social media channels.

9. Google Map Linked to Businesses

Google has launched a new feature. If you type an address in it, it will further show other businesses nearby. This is one kind of advertisement for google users.

10. Google Custom Dimensions

Google ads has launched a feature called custom dimensions. This will help you simplify your large or complex accounts and campaign.

11. New Features on Instagram

To engage users, Instagram is coming up with new options which include Boomerang camera mode for Insta Stories, SloMo, Eco and Duo. Apart from this, users can now also trim and tweak the Boomerang loop to make the final clip look better.

12. Facebook Page Management History

In Facebook Page settings, you will find a new tab named ‘Page Management History’. Through this, page admins can overview their actions like page roll allocation, contact information, business manager relationships etc.

13. New Tool to Check Video Traffic

On Facebook Creator Studio dashboard, a new tool named ‘Traffic Source Insights’ is added. This gives admin minute details of video watch time and retention metrics in four categories namely ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’.

14. Twitter Empowers User

Twitter has become a prominent medium to troll celebrities and personalities across the world. To deal with the menace, twitter might enable users to limit people who can reply to their tweets. The users will get four options like Global, Group, Panel, Statement to decide who or how many people can reply to their tweets.

15. Twitter Bids Adieu to Audience Insights

Twitter launched Audience Insights feature in 2015 to give users a better idea about their followers, their demographic profiles, purchase behaviour etc. Twitter has removed this feature now and has not come up with any alternative yet.

16. New Look of Google Web Search Listing

Google launched a brand-new look for its web search listing which will help users get more clarity about the website he is visiting. With prominent domain listings and brand icons, it becomes easier for the user to understand the website he is visiting and explore further.

17. New Google Screened Ads

Google screened ads now show photos of professionals. This helps you understand who you are looking forward to hiring for a job or work. This is also beneficial for CTR and conversations.

18. Instagram DM will Pop-out on Desktop

Making Instagram DMs easily accessible, they will pop out on your desktop or laptop as notifications. This will make social media workflow integration easier. It will prove beneficial for those who are using Instagram DMs for customer service queries.

19. LinkedIn to Start Live-Streaming

Social media giant LinkedIn has launched a new feature called LinkedIn live to enable individual professionals and organizations to broadcast live video content to their network in real time. It further enables you to invite first-degree personal connections to follow a business page managed by you.

20. Instagram ‘Maps’ Sticker

After Google, Instagram is working on a new map sticker for stories. It displays the user’s location on the world map, making it easier to show the exact location where you are and what you are doing. For privacy reasons, others cannot zoom in too far.

21. Google Tool for E-commerce Queries

Google is all set to make e-commerce services better especially for clothing-related queries with new search results format. It allows you to see clothes, shoes, accessories in one place from across the web on your mobile screen. This time saver tool lets you browse through different stores and brands all at once.

22. Facebook Ads to be More Refined

You must have seen ‘Why am I seeing this ad?’ button on Facebook. This will help advertisers reach their target audience better.

23. Better Google Search Results

Now onwards one webpage will get only one opportunity to appear on Page 1 of Google search list. Until now web pages with featured snippets were displayed twice on page 1 of Google search organic listing, but no more. This will affect all search listings across the world.

24. Change in Google Desktop Results

Google is planning to show an old interface without Favicons. It means, it will show just the URL.

25. Google’s Profile Icon for Local Knowledge Panel

Google has rolled out profile icons for the local knowledge panel. After testing it for a year, Google is making it live for most businesses.

26. ‘Collections’ Listings Based on Search History

Google will gather information from search history and prepare ‘collections’ listings based on that. This will make jumping back into the task way easier. With the help of Artificial Intelligence, Google app will show similar pages you have searched recently. They might be related to your activities like cooking, shopping and hobbies.

27. Prominent Change in Insta Stories

With @ mention option, Instagram adds new stories and highlights stories that mention your profile. It becomes easier to stream these stories and re-share them.

28. Emojis for Twitter DM

You will now be able to react with emojis to Twitter DM within a thread. You can hover over the message and click the reaction button or double-tap on the message and pick up an emoji.

29. Google ‘Dataset Search’ Tool

Google has made dataset search tool available for all users. This is a new way to find in-depth data collections from a wide variety of subjects.

May 19 2020

20 Trends That will Rule the Digital Marketing Industry This Year

If you are a player in the digital marketing field, you must be knowing that this is a constantly evolving field and everyday rises with a new trend here. So, the life of a digital marketer is quite dynamic. He must keep himself updated to deliver optimum results to the clients. Digital marketing institute in Ahmedabad also helps you keep updated with the latest trends. Here is the list of 20 trends that we think are going to rule the digital marketing industry this year.

1. Use of WhatsApp to Increase Subscribers

WhatsApp is undoubtedly the most popular chat application across the globe. Social media giant Facebook has already purchased it. After that, exceptional changes have been observed in WhatsApp features. You can see the ‘WhatsApp Us’ button on several platforms. This way, WhatsApp has become an easy and effective medium to increase subscribers base. Digital marketers also see WhatsApp story Ad making waves in the coming year.

2. Popularity of Podcasts

Powerful content is the backbone of the internet and podcasts are one of the most powerful sources of content we have these days. In comparison to YouTube, podcasts have fewer subscribers but it has immense potential to grow. It also means that due to lesser competition, you have greater chances to rule it. It is becoming popular due to features like voice-based search, voice-based devices, voice-based technology advancement etc.

3. Fundamental Changes in LinkedIn

LinkedIn is a platform for people who are either searching for a job or looking forward to connecting with a professional. Through PDF-based scrolls, videos with better reach and ethical engagement, LinkedIn is all set to gain more popularity than ever.

4. Cheaper Ads on LinkedIn

LinkedIn ads are out of reach for many advertisers since they are way too expensive. One must not forget that LinkedIn is a platform used by decision makers and professionals. What else can be a better medium to share your idea? LinkedIn ads often deliver outstanding results. In 2020, these ads might get cheaper. If you have a strong idea or concept, start working on its LinkedIn ad right from this moment.

5. Don’t Underestimate TikTok

TikTok stunned everyone with its exponential growth in 2019. TikTok challenges, ads, videos often go viral on social media. With a high entertainment quotient, this video making platform is attracting more users. As a digital marketer, you should make optimum use of this platform to boost your idea, service or product.

6. Focus on Local Language

Until now, mostly English language was ruling the internet. But now figures suggest that vernacular languages are all set to overrule English. This major change has been brought by TikTok. Now giant apps are also focusing on local languages to attract more users. As a digital marketer, you must not overlook this trend.

7. Increasing Popularity of Stories

Stories have proved to be a game changer for apps like YouTube, Instagram, Facebook and WhatsApp. People now post more stories than actual posts. These stories generally disappear after 24 hours but their reach is tremendous. It holds great potential for audience engagement. Don’t be surprised if professional platforms like LinkedIn also introduce ‘stories’ feature in the near future.

8. Improved Reach

Gone are the days when only Facebook and Instagram used to rule social media. Video making platform TikTok has changed all the equations. Fearing its success, there are higher chances that Facebook and Instagram will improve their post reach.

9. Finally, a Replacement for Emails

Email is much older than WhatsApp and Facebook. When it comes to professional communication, nothing could replace emails. Finally, it seems that Messenger and WhatsApp based database marketing might replace email marketing. It was difficult to maintain a database for emails and many landed in Spam. So, finally a viable replacement for emails is found.

10. New Technique to Boost SEO

SEO, a technique to boost your website on search engines is an essential part of digital marketing. Right now, it requires long-form content and excellent backlinks. These days Digital PR initiatives like being a columnist in top blogs, journals or newspapers is becoming quite popular to improve SEO.

11. YouTube Channels are the Next Big Thing

Experts predict a huge increase in the number of YouTube subscribers. With this, YouTube channels might rule the internet in the coming year. Digital marketers should focus on YouTube SEO and keep record of video watch-time.

12. Trick to Improve Google Rank

There is a fierce competition to come first on Google search results. Experts have observed that a blog with relevant audio from podcasts and video from YouTube has improved chances of ranking on Google search results.

13. Google My Business Pages

This is the latest and most dominating trend that will be a game changer for SEO in near future. Create a page filled with appropriate key words and powerful content with engaging videos and images. Promote this page on your blogs as much as possible. It will deliver encouraging results.

14. AR is the Future

AR (Augmented Reality)- an interactive experience in which computers enhance real world objects- is the next big thing in the world of the internet. Brands are focusing on Instagram filters. Be prepared for AR live events and videos. This is a great tool to enhance the buying experience of the user.

15. Digital Detox and Consequences

Overuse of the internet has triggered some psychological problems like anxiety, stress, depression etc. People are literally getting sick of social media. You will see many subscribers steering away from the internet in the coming years.

16. Goodbye Facebook Pages

Facebook pages are already losing charm. Facebook has become a place for business groups and communities. They are getting better organic reach. In such a scenario death of FB pages is inevitable.

17. Shopping through Social Media

Dedicated websites for shopping are soon going to be the past. Experts predict that now social media stores like Facebook and Instagram marketplace are going to rule online shopping. Advanced features would be added to enhance the user’s experience.

18. Going Live is In

In 2020, the craze for going ‘live’ on Facebook and Instagram will increase. This is the best way to substantially increase subscribers’ base. It takes communication between the person and followers to the next level.

19. Year of Influencers

It has been observed that a guest post or backlinks provided by influencers rapidly boost a brand’s SEO. Zero in on bloggers or influencers that can help your client’s brand grow.

20. Interaction with Subscribers

Till now, YouTube was all about posting videos. The new trend points at having interaction with subscribers through the YouTube community to expand the subscriber base.

May 11 2020

Digital Marketing Career Prospects and Future: Everything You Need to Know

Is there a single day when you don’t Google? Welcome to the world of digital marketing. Your each minute spent on the internet is contributing to someone’s business directly or indirectly. Suddenly having widespread online presence has become essential for everyone, from celebrities to chefs to small and big companies. They are hiring digital marketing agencies to enhance their online business. It consists of doing marketing and engagement activities for the clients from a plethora of online media channels and websites. Also known as online marketing, digital marketing is a booming $70 billion industry in India and it is growing by leaps and bounds. If you want to build a career in this thriving field, joining a digital marketing training institute is the easiest way. Before making up your mind to join this field, it is vital for you to understand this field thoroughly.

The online world is dense, overly populated. In this world, if you want to be heard or seen, you have to stand out from the crowd. That is why, individuals or companies hire digital marketing agencies which help them get noticed, get leads and turn leads into customers. Just like traditional marketing, digital marketing is also about understanding customer’s and client’s psyche. Though the skill set required to stand a chance in this competitive field is quite different.

The consumer behaviour has dramatically changed in the past few years. Rather than going to a shop, they prefer buying online where their shopping journey starts and ends virtually. Imagine yourself buying clothes from Amazon or Flipkart. Isn’t the whole experience so different than buying clothes from a mall or shop? These days people check online prices before buying a product from a physical store. A lot goes behind convincing a customer to buy a product online. First, the consumer has lots and lots of choices. It is very difficult to make him zero in on your product. So, digital marketing has become essential for surviving any business in the modern highly competitive marketplace.

There are three major ways through which consumers can know about your product online. They are email, search engines and social media. Digital marketing agencies use these media to reach the target audience. The first step is to create an innovative and engaging website. Your consumers will come to know about your brand through your website. It is the place to convert leads into real customers. That is why layout, colour and design of the website should be chosen carefully. It should be created in a way that it optimizes conversation. The navigation should be smooth and reading content on it should be a pleasant experience. Since more traffic is coming from mobile devices, keeping the website mobile optimized is equally important.

The second important step is to boost the website on search engines. Google carries out 2.5 trillion searches every year. Imagine the number of queries that are being sent to Google every second! They are more than 75,000. People search about various things on Google. In a particular category if you want your website to appear in the top search results, you must stand out of the crowd. That is why Search Engine Optimization (SEO) is a crucial aspect of digital marketing agencies. With increasing popularity of social media platforms, digital marketing agencies have also started using them to draw traffic to the website. For example, you subscribe to The Times Of India page on Facebook. If you see a post from this page on your FB timeline and click on the post, you are ultimately being brought to the newspaper’s website. Many brands use social media platforms as marketing tools as well.

The third technique is traditional email marketing. The fact that people do not change their email addresses often is the biggest strength of email marketing. When you submit your email id on a website, you immediately receive welcome mail from that website. After that you receive mails from the website about their new service or product at regular intervals. This is one type of email marketing. Pay-Per-Click (PPC), display ads are other similar mediums to attract traffic to the website. In the world of digital marketing, everything is measurable. Via data analytics, you can keep an eye on how much traffic is coming to your site, through which source, how much revenue is being generated etc. This helps marketers build future techniques.

Digital marketing is a demanding field. Here trends and techniques change every few days. If you are planning to build a career in this rapidly evolving field, you need to keep yourself updated with new tools and tactics. Not to forget, this nascent field is hardly rewarding. In this field freshers with innovative ideas and expertise are also offered salaries as high as 4.50 lakhs p.a which is impossible in other conventional fields. If you are talented and innovative, sky is the limit.

May 05 2020

Digital Marketer, Here is How Artificial Intelligence can Help You Bring in Business

“Hey Google! Tell me the latest news.” “Alexa play the latest Bollywood songs.” “Siri tell me about the weather today.” Voice assistants are almost everywhere. This gen next technology is winning hearts by making life easier than ever. For many Google, Alexa or Siri are not just voice assistants, they are friends and companions. They work on voice instructions given by the users. In technical language, they are known as artificial intelligence. They have the ability to analyse, store and implement data. Why only talk about voice assistants? On LinkedIn or Gmail, your answer to a mail or message is predicted by the technology. Not only that, it completes sentences in the most suitable ways. This is another aspect of artificial intelligence. We have now robots reading news, doing research in space, serving food in restaurants and what not. It will not be an exaggeration to say that the future belongs to artificial intelligence.

With the advent of cutting-edge technology, marketing has become an art of attracting customers and predicting their behaviour online even without meeting them. This entire new field is called digital marketing. It has brought fundamental change in the conventional methods of marketing. In current times, digital marketing has become a career of choice for many youngsters. The demand for digital marketing experts is huge in the market. In India, this sector is growing at an unprecedented rate with more than 40,000 jobs available. If you want to build a career in this rapidly growing field, taking up digital marketing course in Ahmedabad is the most convenient option.

Once upon a time, marketing was restricted to print media and personal marketing. Social media has become a game changer by altering the rules and terms of marketing platforms. Take an example of Facebook. It has become a popular medium for not only connecting to people but also marketing. Several small businesses are selling their products through Facebook ads and pages. Your each activity on the internet is contributing to somebody’s business. The online marketers will make sure that you keep seeing the ad of the product you searched recently until you buy it.

(image courtsey: besttechie.com)

Digital marketing uses various tools such as e-mail marketing, content marketing, affiliate marketing, social media marketing, pay per click marketing, search engine marketing, search engine optimization (SEO) to sell the product or service as much as possible. Artificial Intelligence (AI) just like other fields is also transforming the digital marketing field. Its impact on marketing techniques is difficult to overlook.

Have you ever thought how come the advertisements or recommendations shown on your google search pages or social media pages suit your taste? All thanks to artificial intelligence. Social media giants including Facebook, Twitter, Instagram are using AI to analyse users’ data. Through different methods, AI brings out the best possible search or advertisement recommendations for the users. In a fraction of second, AI algorithms analyse dense data and make it available for different platforms for optimum utilization. In simpler terms, just like a spy, it tracks your preferences, buying behaviour and habits. Based on it, AI creates an algorithm which helps companies form effective marketing strategies. Knowing customers’ choices and preferences was never easier before.

AI also greatly enhances user experience by predicting moods and choices of people just like a human brain. Giants of entertainment industries- Netflix and Amazon are using AI for their popular video-on-demand platforms. From their huge library of videos and songs, AI would shortlist videos suitable to the viewer’s taste based on the preference given by the user or by using the data of search history.

AI is essential for improving user experience. It has a great potential to convert potential customers to real ones. It has power to enhance user’s experience and to some extent it can also influence their choices. For example, on YouTube if you keep seeing a video recommendation again and again, there are bright chances that you will click on that. If you like that video, you will probably subscribe to the channel and watch that video again. This is how AI can increase your customer base. AI gives a great return on investment and that is why it is preferred by everyone who understands its worth, from tech giants to small companies.

As per an estimate by 2025, the AI market will grow to a $190 billion industry. More than 75% of the commercial enterprises’ apps have started using AI. From digital marketers to B2B marketers, use of AI will be inevitable in the years to come. If you are into the digital marketing field, it is important for you to understand the power AI holds. Digital marketing and Artificial Intelligence both are born from the internet and both greatly complement each other. In such a scenario, as a digital marketer never forget how AI can be your biggest companion in surviving in the highly competitive field of marketing.

Apr 20 2020

Want to Make It Big as a Digital Marketer? Here is What You Need to Know

With most businesses taking their activities online, the digital marketing sector is booming as never before. As per Naukri.com, currently 24,490 jobs are available in the digital marketing field across India. Talented people with digital marketing skills such as content creation, pay-per-click (PPC), Search Engine Optimization (SEO), social media marketing, analytics are in huge demand. That is why, many collegians prefer to opt for courses like Digital marketing course in Ahmedabad post studies. These days modern brands devote huge budgets for digital marketing and assign projects to digital agencies with successful track record. These digital agencies always need youngsters with fresh ideas, niche skills and resources to achieve their commercial goals. It is a dream of every digital marketer to work with a reputed agency to build a strong portfolio. If you are a newbie trying to enter this fiercely competitive world, it is better for you to take an idea of how it is like to work for a digital agency.

Be Ready for a Challenging Job

Digital Marketing is a constantly evolving field and you need to learn to embrace each change with enthusiasm. In this field, most of the work is project based.Your work and role might change from one project to another. Along with a variety of projects, you get to deal with different clients with different ideas, business motives and mindsets. You will have to learn to change your approach to meet each client’s requirement. The challenge here is to deliver optimum results in each project you undertake.

Constant Learning Process

In most traditional fields, you acquire a degree or certificate in a certain discipline and work in that field for the rest of your lives. Digital marketing is not a place for people who want to ‘settle down’ like this. This is a constantly evolving field. You will need to upscale your skills at every regular interval. Only if you tend to learn continuously, you will enjoy your work and flourish in this field. You might also be offered learning opportunities as a part of your job. If you want to make a thriving career in this industry, you should always be ready to expand your skill set.

Be Original and Creative

As mentioned earlier, you will be working with an eclectic mix of clients in the digital marketing field. Here originality and creativity are valued a lot, but not at the expense of the client’s taste and need. An idea might look great to you but if it does not fall in line with your client’s requirements, you should be prepared to come up with another solid idea and strategy. For example if you are working for reputed nutritionists and dieticians like Rujuta Diwekar or Luke Coutinho, their requirements would be different from fashion designers like Sabyasachi or Manish Malhotra. While designing your campaigns and project strategy, keep the client’s business model and taste in mind and give your suggestions accordingly.

The Secret to Success

Strong understanding of the field, plethora of knowledge and extensive experience are what make a person successful in the digital marketing field. This is a demanding field. You will have to meet tight deadlines and perform more than just one role. To meet this requirement, one has to be self-motivated to work on various kinds of projects. One must develop a keen understanding of human psyche and approach different clients in ways that suit them. Not to forget, the digital marketing field comprises several sub fields. So, you will be working with a team on a project and inevitably you have to deal with various kinds of people. For example, a content writer will be more focused on language and topic while an analyst will be obsessed about figures and the website traffic. Leading a digital marketing team is almost like holding the beads of a necklace together.

Experts Rule the Industry

Working in a digital agency is anything but a smooth sailing experience. It is a challenging, dynamic and at times high-pressurized job. Also remember, this is a field in which your creativity and innovativeness are valued and rewarded. The job satisfaction you get after working hard on a project is unmatched. If you are an expert in any of the digital marketing disciplines such as content creation, content marketing, video production, SEM, PPC, SEO or data analytics, the path ahead for you will be way smoother. In order to survive and flourish in this field of cutthroat competition, it is advisable to take professional training of these fundamental areas. This will ensure a smooth start to your career journey. Those with expertise in any of these disciplines gain upper hand in digital agency settings.

Ability to Deliver Results

If you want to make a career in this lucrative and booming field, you have to prepare yourself to deliver results from the first day of your job. This becomes simpler if you have an area of specialization. This will determine your ability to form solid client relationships which is vital for success in this field. Your willingness to constantly learn about new trends and tactics of the field will win you extra brownie points at the workplace.Gain as much experience as you can. Never say no to any work assigned to you. This is how you will learn about nitty gritties of this complex field. In no time, you will be amazed to see yourself building successful data driven strategies with all the experience you have. This will further elevate your status from a fresher to a senior executive, decision maker and in several cases business partner as well.
When you are opting for a career in the digital marketing field, always remember that you are choosing a roller coaster ride which at the end is a great satisfactory experience.

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