Digital Marketer, Here is How Artificial Intelligence can Help You Bring in Business
“Hey Google! Tell me the latest news.” “Alexa play the latest Bollywood songs.” “Siri tell me about the weather today.” Voice assistants are almost everywhere. This gen next technology is winning hearts by making life easier than ever. For many Google, Alexa or Siri are not just voice assistants, they are friends and companions. They work on voice instructions given by the users. In technical language, they are known as artificial intelligence. They have the ability to analyse, store and implement data. Why only talk about voice assistants? On LinkedIn or Gmail, your answer to a mail or message is predicted by the technology. Not only that, it completes sentences in the most suitable ways. This is another aspect of artificial intelligence. We have now robots reading news, doing research in space, serving food in restaurants and what not. It will not be an exaggeration to say that the future belongs to artificial intelligence.
With the advent of cutting-edge technology, marketing has become an art of attracting customers and predicting their behaviour online even without meeting them. This entire new field is called digital marketing. It has brought fundamental change in the conventional methods of marketing. In current times, digital marketing has become a career of choice for many youngsters. The demand for digital marketing experts is huge in the market. In India, this sector is growing at an unprecedented rate with more than 40,000 jobs available. If you want to build a career in this rapidly growing field, taking up digital marketing course in Ahmedabad is the most convenient option.
Once upon a time, marketing was restricted to print media and personal marketing. Social media has become a game changer by altering the rules and terms of marketing platforms. Take an example of Facebook. It has become a popular medium for not only connecting to people but also marketing. Several small businesses are selling their products through Facebook ads and pages. Your each activity on the internet is contributing to somebody’s business. The online marketers will make sure that you keep seeing the ad of the product you searched recently until you buy it.
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Digital marketing uses various tools such as e-mail marketing, content marketing, affiliate marketing, social media marketing, pay per click marketing, search engine marketing, search engine optimization (SEO) to sell the product or service as much as possible. Artificial Intelligence (AI) just like other fields is also transforming the digital marketing field. Its impact on marketing techniques is difficult to overlook.
Have you ever thought how come the advertisements or recommendations shown on your google search pages or social media pages suit your taste? All thanks to artificial intelligence. Social media giants including Facebook, Twitter, Instagram are using AI to analyse users’ data. Through different methods, AI brings out the best possible search or advertisement recommendations for the users. In a fraction of second, AI algorithms analyse dense data and make it available for different platforms for optimum utilization. In simpler terms, just like a spy, it tracks your preferences, buying behaviour and habits. Based on it, AI creates an algorithm which helps companies form effective marketing strategies. Knowing customers’ choices and preferences was never easier before.
AI also greatly enhances user experience by predicting moods and choices of people just like a human brain. Giants of entertainment industries- Netflix and Amazon are using AI for their popular video-on-demand platforms. From their huge library of videos and songs, AI would shortlist videos suitable to the viewer’s taste based on the preference given by the user or by using the data of search history.
AI is essential for improving user experience. It has a great potential to convert potential customers to real ones. It has power to enhance user’s experience and to some extent it can also influence their choices. For example, on YouTube if you keep seeing a video recommendation again and again, there are bright chances that you will click on that. If you like that video, you will probably subscribe to the channel and watch that video again. This is how AI can increase your customer base. AI gives a great return on investment and that is why it is preferred by everyone who understands its worth, from tech giants to small companies.
As per an estimate by 2025, the AI market will grow to a $190 billion industry. More than 75% of the commercial enterprises’ apps have started using AI. From digital marketers to B2B marketers, use of AI will be inevitable in the years to come. If you are into the digital marketing field, it is important for you to understand the power AI holds. Digital marketing and Artificial Intelligence both are born from the internet and both greatly complement each other. In such a scenario, as a digital marketer never forget how AI can be your biggest companion in surviving in the highly competitive field of marketing.
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