14 Dec 20

Digital Marketing/SEO Interview Preparation Tips with Questions and Answers

You know how much it is important to give proper and meaningful answers when you go for a digital marketing or SEO or social media marketing interview.

I am sharing with you secrets which I have taught to my 1000+ students/colleagues/friends since many years and it has helped them to get their desired salary & increment.

For example, Ankit Patel has given interview as per below techniques and he selected with 30% jump in salary from the previous company.

I am pretty sure that if you do preparation as mentioned you will definitely crack interview and get your desired salary or dream job.
I have design this whole preparation into 3 phases.
Phase I – Before you apply
Phase II – Before you go for any interview for a company
Phase III – At the time you are facing interview.
Steps

Phase I-Before you apply

Check your presence on Google

These days when we meet somebody and we want to find out more about it, we go to social media pages. The companies do the same. If they find a candidate’s application interesting, they go to their social media profiles. So, if you are applying for a job, make sure your social media profiles are sorted. You can type your name on Google and make sure that there is nothing that can harm your reputation. Delete offensive Tweets or inappropriate social media posts if there are any.

Ask your colleagues to add testimonials to your LinkedIn profile.

How to Prepare Your Resume for a Digital Marketer Role

You might have seen less qualified people getting hired earlier than qualified ones. This all is the game of a proper resume. If you are not able to express your skills and experience through your resume, there is no use in possessing them. As a digital marketer, you are expected to sell services in the best way, and your resume is your first job, you sell your services through it. Here are some of the things you must consider while preparing your resume.

Make a new one for every company

Read the company profile and check whether they are looking for some specific skills and if you possess them, mention them. There is no use in listing experience and skills in the field that the company doesn’t work in. If the company wants to experience in B2B marketing and you have done an internship in a B2C company, there is no use in advertising that part.

Differentiate yourself

The simplest rule is standing out. During the resume screening process, there are multiple applications. The resumes with inadequate skills or loosely linked information are straight away rejected. So, it is better to craft yours in such a way that shares the most needful information and separates you from the crowd at the same time. Make them believe that you are different and you can do it.

Avoid typos

A clean and simple resume must be free from any type of typos or grammatical errors. It must be clean in the sense that there are no flaws in the language and the information provided by you is relevant. When you are pitching for a digital marketing job, you are required to use sharp and quirky sentences that show your creativity.

The must adds

Education

As a fresher, your primary focus must be on your degree and the college you have studied. When you have past experience, you are evaluated on the basis of experience, but when you are fresher, your degree masters the most. Don’t forget to add your achievements and the projects you have done so far.

Internships

As mentioned above projects represent your skill set more than your listing in the resume does. You must mention all the relevant internships and projects you have covered for a better impression.

Work experience

When you are applying to a company, and you have relevant work experience, you get a higher chance of getting the job. The thing is marketing your experience well. Mention the job you did and the response you got.
Apart from resume preparation, you also need to be ready for the questions you will be asked during the interview.
Add achievements to your resume at the top.

Example of Achievements

Create a process for 50+ activities that fall under digital marketing and got EXCELLENT ranking + traffic improvement for the majority of the projects with the help of a team.
Create a video for all the processes and make it easy for all the team members to execute the task with the same level of expertise.
The client retention rate has been increased from 3 months to 9 months for the majority of the projects.

Ideas for Achievements you can add to your resume,

Add achievements to your resume at the top. See for example Amit Ladva Resume and how he has written achievements.

Ranking improvement
Visits improvement
Leads improvement
Conversion improvement
Productivity improvement

Phase II-Before you go for an interview for a company

Take the website they would like to promote from HR when they call you for the interview.
Check changes from the conversion optimization point of view and create a spreadsheet for the same.
You can also create a report from woorank.com and prepare a report with observations and suggestions.

Be Ready with Your Answers

It is always advisable to do a bit of research about the company before going for an interview. Even if you are prepared well, there are chances that you might stumble on an unexpected question. You should always be prepared for out-of-the-box questions. In the digital marketing field, interviewers also measure the candidate’s promptness and smartness apart from his preparedness. So, the answers to the questions you did not expect will determine if you are eligible for the job or not.

In case you face any unexpected questions, try to give clear, reasoned answers. It will set you apart from the rest of the candidates. It may happen that you might not crack the very first interview you appeared for, but with the passage of time, it will give you the confidence to face the interviewers. You will learn the art of giving answers, taking a pause at the right time, and stating your conditions directly but humbly.

Phase III-At the time you are facing the interview.

All your answers during the interview should lead to any of the 4 things, ranking, visits, Leads/products sell, or branding only.
Be honest in case you don’t know particular things answer tells upfront that I didn’t know but I can easily go through Google and create understanding for the same.
Represent your conversion optimization and other analysis reports with logical reasons and outcomes.

Honesty is the Best Policy

When you are applying for a post in the digital marketing field, you are likely to be asked questions about the company’s website or social media profiles. You must study them beforehand to come up with a sound answer. Rather than just praising them, if you can point out the areas of improvement, it will make a very good impression on the employer. Employers are not looking for flattery but fresh insights when they ask about their websites or social media pages. Your answer will give them an idea of how you can contribute to their organization.

Show Your Track Record

If this is not your first job, you can always go to the employer with analytics of your past performance. The numbers will speak volumes about your work. If you have a good track record, you are more likely to get the desired job. Apart from that, it will demonstrate your skills with data and analytics.

Walk-in interviews have become a thing of the past. These days, employers have become very selective about the candidates they call for an interview. A survey suggests that 47% of employers go through the candidate’s social media profile after receiving an application. After that, the candidate passes through several stages of the interview process. If you are looking for a job, make sure your social media profile is well-maintained. One poorly thought social media post or inappropriate photo can cost you a lucrative job, especially if you are looking for a job in the digital marketing industry.

Digital marketing is a constantly changing, volatile field. Building a career in this field might look exciting but it is challenging as well. Digital marketing training in Ahmedabad can give a good kickstart to your career. But before that, you must crack a job interview. Here we are sharing some tips that will help you bag your dream job.

Top 20 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing is an emerging field and many students take up Digital marketing courses in Ahmedabad or get trained as SEO Consultant in Ahmedabad since this field offers several lucrative jobs. Listed below are the Top 20 Interview Questions and their answers.

1. How would you define digital marketing?

Digital marketing is the process of engaging with customers and potential customers via digital media such as the internet, e-mail or mobile phones.

2. Why is online marketing in vogue?

Online marketing is gaining popularity due to the following reasons:
• Larger reach to a diverse audience
• Greater lead generation at a lower cost when compared to traditional methods of marketing
• Real-time campaigns that can be manipulated based on the user response
• Measures to gauge and track your brand footprints

3. How can you categorize digital marketing?

Digital marketing can be categorized as inbound marketing and outbound marketing. Inbound marketing is the method where techniques are used to ensure there are a number of clicks to links to the company or its website. Outbound marketing is the method to reach out to potential customers via email, cold calls or placing ads.

4. What is SEO?

SEO-Search Engine Optimization is the process of improving your website content and design to ensure that the site appears in search engines.

5. What is a keyword?

Keywords are words that are used to search for certain information in the search engine.

6. Why is a keyword important in terms of SEO?

The search engine algorithm picks up websites that have a better placing of the keywords and the important keywords used.

7. What are the optimal places to use keywords?

The keywords are captured best when used in the website URL, website title, meta tag, web page content, headlines, and body text.

8. What is a responsive website?

Responsive websites are fast and are created using responsive web design. It responds well to user interactions by being compatible with several devices and browsers.

9. How to generate traffic to your website?

Traffic can be generated in the following ways:

• Good content
• Ensuring repeat visitors
• Search Engine Optimized content using keywords
• Building referral links

10. What is PPC or pay-per-click advertising?

Pay Per Click also known as Cost Per Click is a technique used to direct traffic to websites. It is the amount spent to get an advertisement clicked. Advertisers pay the website owner when the ad is clicked.

11. How to make an effective pay-per-click model?

• Great content
• Great landing page with clear navigation
• Easy procedure for registration and purchase

12. What approach should be followed for effective pay-per-click campaigns?

Addition of relevant PPC keywords to a well-designed landing page is important.

13. What makes a PPC keyword effective?

The PPC keyword should contain relevant keywords, exhaustive to include long-tail keywords and other details, and original

14. What is Google Adwords?

Google Adwords is a popular advertising system in the digital world. It works on Pay per click model. The AdWords platform enables the business to create ads that appear on the Google search engine and their other properties.

15. What is Google Adwords Remarketing?

Google AdWords Remarketing is a targeted marketing strategy that helps marketers and brands to reach people who previously visited their website but didn’t make a purchase. This audience is targeted by placing ads on their pages.

16. How to analyze the success of a campaign?

Based on the objective of the campaign, track the increased brand awareness, leads generated or social media followers increase by checking relevant metrics via google analytics.

17. What are the tools used to gauge online marketing efforts?

Google Analytics, Moz, Keyword Discovery, Crazy Egg Heatmaps, Favicon Generator, MailChimp, Keyword Discovery, RankWatch, XML Sitemap Generator, SubmitExpress Link Popularity, Digital Point Keyword Tracker, Google Trends, Google Keyword Planner, Kissmetrics, SEMrush, Ahrefs, Buzzsumo, Adexpresso, Buffer App, Unbounce and Has offers are some of the tools used to track online marketing efforts.

18. What are on-page and off-page optimization?

On-page optimization is improving the content and structure of your website and off-page optimization is boosting your search engine ranking by getting external links to point back to your content

19. What are bad links?

Bad links are links from sites that are unrelated to your sites, links from low traffic low page rank blogs, paid links, or links from exchanges

20. What are the limitations of online marketing?

Intense Competition among competing brands
Information clutter
Excessive information and unstructured data

Categories: Blog, Digital Marketing Training, SEO Training Tags: Digital Marketing Interview Digital Marketing Interview Preparation Digital Marketing Preparation Tips SEO Interview SEO Interview Preparation

Chirag Shah

Digital Marketing, Trainer/Consultant

Chirag Shah is Google Adwords and Analytics Certified professional. He is a Digital marketing professional who specializes in conversion optimization, on page optimization and Digital marketing training.

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