Freshers! These 10 Digital Skills Can Get You a Lucrative Job
Digitizing operations and business processes has become essential for any company to survive and flourish in this era of digitization. With technology like Artificial Intelligence replacing humans in several verticals, if you want to bag a good job, it is important for you to acquire the necessary skills to prove your worth. Foreseeing tremendous growth potential of the digital marketing field, several colleges and universities have come up with courses related to it. However, many of them fail to impart important knowledge and skills to the students that are essential for building a thriving career. Here is where the digital marketing institute in Ahmedabad comes into the picture. There are 10 basic skills that companies look for in their potential digital marketing employee. Be assured, if you have these skills you will have a clear advantage over your peers.
1. Tight grip on Social Media
The number of social media users is increasing by leaps and bounds with each passing year. According to a recent study, currently there are 2.7 billion active social media users worldwide out of which 2.5 billion access it through mobile devices. This number is all set to multi-fold in the years to come. In such scenarios, core understanding of social media can take you at the top of the game. It does not only involve creating a Facebook post or tweet but also understanding complex relationships among brands, influencers and consumers. You must learn to use social media as an effective tool to drive traffic to your website.
2. The Power of Search Engine Marketing
Searching for anything and everything on the internet has almost become instinctive to us. Social Engine Marketing (SEM), a key discipline of digital marketing, plays an important role here. Every day internet carries out more than 6.5 billion SEM, in which 77% traffic comes from Google. The key to success lies in your ability to increase the visibility of company’s website on the search engine organically or via paid advertising. The competition to bring website in the top search results is fierce. That is why companies invest in marketers, content managers and webmasters who can draw good flow of traffic on their websites.
3. Learn about Data Analytics
In the world of digital marketing, every action is measurable. Employer can know how much traffic you are drawing to the website, how much revenue you can generate, whether the campaign you ran was successful or not. All thanks to the analytics tool. It is prudent to learn about analytics before taking up a job. If you have a good knowledge of data analytics, you will be able to keep an eye on your and company’s performance. This will further improve your understanding of the consumer and help you chart your future strategies.
4. Engaging Content
Blogs, posts, tweets, videos, infographics… Internet is overflowing with content. The user will not stay on your website for more than a few seconds if the content is not engaging. Even though more stress is put on optimizing keywords and advertising campaigns, one must understand that engaging content is the best way to draw and retain traffic on the website. Freshers with an ability to create engaging content with relevant keywords are sure to rule the field.
5. Email Marketing
People generally do not change their email addresses frequently. This is what makes email marketing a powerful tool. Email marketing is an effective way to launch successful campaigns.Even giant MNCs don’t shy away from using it. Learn the art of email marketing to attract and retain users and you are sure to land a rewarding job in the field of digital marketing.
6. Ace the Mobile Search Game
Smartphones have literally changed the way we live. Increasing mobile connectivity means that you don’t have to wait for users to start their computer to visit your website. Understanding of creating a mobile-friendly website and optimizing campaigns accordingly will put you ahead in the game.
7. Strategic Planning
Strategic planning that falls in line with marketing agenda is vital for any business to flourish. Digital marketers who plan campaigns based on SEO data and analytics are more likely to gain success. Remember, companies always have gates open for jobseekers with skills to plan and execute a digital strategy.
8. Effective Use of Social Selling Tools
These days online sales are overpowering personal selling. That is why, it is imperative to master sales technologies such as Sales Stack. It has been observed that social selling tools help companies a great deal in engaging and influencing customers. If you have penchant for sales and want to make a career in the field of digital marketing, this one skill you must acquire.
9. Learn the Nitty Gritties of PPC
One effective tool to draw massive traffic to your website is PPC (Pay Per Click). Companies spend huge amounts to appear on the first page of Google search results. Every aspiring digital marketer should learn about AdWords, Google’s own program for PPC advertising. Knowledge of PPC nitty gritties such as reach, cost-per-click, click-through-rates will enhance chances of getting rewarding job.
10. Art of Video Making
In the past few years, with reducing the price of mobile data packages and increasing the speed of the internet, a video has become a powerful communication tool, surpassing even typical blog posts. Especially millennials, who form a large portion of the digital audience are smitten by this communication tool. A keen digital advertiser would never underestimate its power. Today videos are not just limited to entertainment, they have become an impactful tool to drive social change. In such an area, if you have an insight to use this tool for the company’s benefit, you are sure to get success.
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