How Google Analytic Training can help you to get increment or job in SEO/Digital marketing?
Why candidates don’t know Google Analytic?
In my 8+ years of Digital marketing career, I have found during an interview that 90% of the candidates even after 2 years of experience don’t know how to predict trend + action items from the Google analytic data. Not even how to find from which cities we don’t get visits in paid visits. Yes, this is true I am not joking :). And the common reasons candidates have told me is “Companies/Seniors don’t teach them Google analytic in fact they even don’t give access” And I would like to join your company even if you offer me same salary but please teach me Google Analytic.
Why Google Analytic is important?
If you simply see trend of Google algorithm updates you can see that Google has gradually given priority to the activities which is helpful to users and not only to a crawler. And that is the reason lots of bookmarking, one article in many sites, forum posting, blog comments have considered as spam if it doesn’t add any value to users. So, gradually on page plays a crucial role if sites want to rank well. And you can confidently suggest changes with Google analytic data and increase the chances that you will be right in your decision.
How you can learn Google Analytic from yourself?
There are lots of materials available on the internet from where you can learn Google Analytics. Below I have suggested few to make your selection process easy,
I advise to learn each step and do for at least 5 sites practically for each topic and decide action items and you will know how all things are helpful and working.
How Google Analytic training can help you to make the learning process fast and easy?
In my view, Google Analytics is very useful and easy once you do it for 3 product and 2 service websites under senior (good who knows Analytic very well and willing to teach you).
I (Google Analytic certified professional) explain each topic in easy to understand and most importantly show you practically during my training. I have set process for each activity and have trained 1000+ resources with this technique till now and optimized 500+ websites. And then ask you to do this on-page for 2 services and 3 eCommerce websites to make each topic concrete.
I also review action items suggested by you (to let you know where you required improvement) and things you should take care when you do analysis next time. This process is not possible if you do it from your own. And mostly seniors don’t teach/show you the same. And you cannot experiment this on client website :).
You can expect 20%+ increment in salary with the help of Google Analytics training since you can predict trend + action items with the help of Google Analytics data.
Google Analytics is one of the most important arrows in the quiver of any SEO company. Business owners who are willing to understand the visitors of their website must be google analytic trained in order to understand everything in depth. India is a country of websites and millions of people visit billions of websites every day and this is where digital marketing companies make money by putting ads on their websites. In order to understand digital marketing better, you can join a renowned digital marketing course in Ahmedabad so that you can understand the process of digital marketing in a better way and start earning money through it.
Why does your business need Google Analytics?
Understanding Google Analytics will help you to understand your customers better and also help you to understand website traffic in a better way which will in turn help you to improve the performance of your website ultimately. Google Analytics helps you to understand small things about your websites which can prove vital for your business. You can measure who visits your website, where they come from, and in what manner are they interacting with your website. These are the very basics of google analytics yet extremely vital for your business.
How to setup Google Analytics Admin?
Setting up a Google Analytics Admin is not a very tough job and requires just a few minutes as most of the settings must not be changed and kept as default.
To fetch the most accurate data possible, you will have to be very careful in setting up the admin and make sure the configuration is done perfectly. There are many settings that will be harder for a layman to understand so taking the help of a professional is always recommended. ‘View settings’ and ‘Property settings’ are the two settings that must be reviewed carefully here.
Understanding Google Analytics Data
The google analytics dashboard might look confusing in the beginning but once you get used to it, everything will seem extremely easy and intuitive. The homepage of the dashboard will help you to find traffic in terms of last 7 days and 7 days in prior, most popular days and time of the traffic, real-time view of the traffic that tells you who is in your site currently, where is the traffic coming from (example direct traffic, social media, paid search, etc) and the country of the traffic source. Few categories of the homepage are explained in brief below.
- Real-time: This is the place where you can see the live traffic of your website. Everything that is happening currently in your website will be visible here.
- Audience: This place tells you everything about your visitors. The country of origin of the visitors, if they visit your website frequently also known as returning visitors, the browser they are using, the type of device they are logged in for example mobile, tablet or computer.
- Acquisition: This place helps the website owners to analyse the performance of the organic traffic against all the other types of traffic coming to the website.
- Behaviour: This page helps you to analyse the behaviour of your visitors by telling you what exactly are people looking at your website and how they are interacting with the pages and links.
- Conversions: Conversions done by the visitors like submitting forms, entering email addresses, and downloading files from the websites are extremely important for your website health.
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