How on page SEO Training can help you to get increment or job in SEO?
Digital marketing is a field of fierce competition. Every day, thousands of new websites are being added on the internet and businesses are implementing different marketing strategies to get noticed in the dense digital jungle. Most of them seek professional help from a digital marketing agency to stand out from the crowd. This has contributed to the tremendous growth of the digital marketing field. No doubt there are umpteen career opportunities in the field, but if you want to excel, you have to perform exceptionally well. For this, it is important to take up a digital marketing course in Ahmedabad.
Why is it important for career growth?
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SEO is an important component of digital marketing. It helps improve the ranking of the website significantly. However, SEO is an art that you have to learn with time and practice. There are certain skills you need to acquire and sharpen. Training in on-page SEO can help you deliver an excellent performance which is a sure-shot way to get an increment. In the field of digital marketing, everything is measurable, including the performance of the digital marketer. So, if you perform well, your numbers will speak for you and there is nothing that can stop you from reaching the top. If you are in this field, you must be knowing that performance is respected over experience. With the right training, you can achieve success within a very short duration. Unlike traditional fields, you need not show decades of experience in your CV to claim a top position. Your progress report can take you to the top very quickly in this unconventional field.
Keeps you up-to-date:
Trends in the digital marketing field change in the blink of an eye. It is important to keep yourself updated to survive in the cutthroat competition. Once you undergo SEO training you will realize that on-page SEO is more fun than stress. The course will provide you with an SEO guide which will at length discuss various aspects of SEO like keywords analysis, internal links, headings etc. This will give you clarity about how you can optimize the website’s performance.
Do you know on-page SEO is a sensitive matter and the website can be penalized if it is not done right? That is the reason why you should know about the techniques of on-page SEO. Application of right techniques will not only improve the website ranking but also ensure that the visitors spend more time on your website. Sure, with experience you will get to know about the nitty-gritty of SEO marketing, but the course will expedite your learning process and ensure more frequent and rewarding increments.
Teaches you to read the audience’s mind:
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Along with keywords, you have to learn to peep into your audience’s mind. You should know exactly what they want to read. If you post relevant content, only then the reader will stick to your page. A course in on-page SEO will help you learn about creating powerful content. This will help you guide your team of content writers to generate fruitful content.
Help you do it right:
Apart from your users, it is important for you to understand how Google reads your content. Giving the right title tags, headings, placing keywords in the heading are some of the techniques which can help your page perform well. Writing an SEO-friendly title is a detailed subject in itself. In short, there is a lot to explore when it comes to SEO techniques and training in on-page SEO is a powerful way to do that.
Why candidates don’t know.
In my 8+ years of Digital marketing career, I have found during an interview that 90% of the candidates even after 1.5 years of experience don’t know on-page SEO. Not even how to do keyword research effectively. Yes this is true I am not joking J. And the common reasons candidates have told me is “Companies/Seniors don’t teach me on-page SEO” And I would like to join your company even if you offer me same salary but please teach me on-page SEO.
Why On-page SEO is important for you?
If you simply see the trend of Google algorithm updates you can see that Google has gradually given priority to the activities which are helpful to users and not only to a crawler. And that is the reason lots of bookmarking, one article in many sites, forum posting, blog comments have considered as spam if it doesn’t add any value to users. So, gradually of page activities have been narrowed. And in 2015 only quality article posting, local listings, classified submissions are helpful in my opinion.
But Google search results 10 first page search result have even today. So, Google still has parameters to decide which sites help to the users and nowadays more on-page signals are important to decide ranking improvement.
How you can learn on-page from yourself?
There are lots of materials available on the internet from where you can learn on-page SEO. Below I have suggested few to make your selection process easy,
- The Complete Guide to On-Page SEO
- 12 Basic On-Site SEO Tactics for Optimized Results
- A Simple Step by Step Guide to SEO
I advise to learn each step and do for at least 3 sites practically for each topic and measure before and after ranking/visits improvement and you will know how all things are helpful and working.
How training in on-page SEO can help you to make the learning process fast and easy?
In my view, on-page SEO is easy than off-page SEO once you do it for 2 product and 2 service websites under senior (good who knows on-page very well and willing to teach you).
I explain each topic in easy to understand and most importantly show you practically during SEO training. I have a process for each activity and have trained 1000+ resources with this technique until now. And then ask you to do this on-page for 2 services and 2 eCommerce websites to make each topic concrete.
I also review metas created by you (to let you know where you required improvement) and things you should take care when you create next time. This process is not possible if you do it from your own. And mostly seniors don’t teach/show you the same. And you cannot experiment this on client website :).
What you can expect after you learn on-page SEO?
You can expect a 15K INR salary easily if you know on-page SEO perfectly. Because it is important and no one is there to teach you the same. Or if you are already churning 15K INR you can expect at least 20% increment with solid on-page and conversion optimization.
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