How to Become a Google AdWords Certified Professional (Google Partner)
Recently, Google has changed the way its certification program works. If you are looking forward to brand yourself as a PPC expert, the Google AdWords certification is a plus point for you. Google AdWords certification can act as a credential to prove that you have certain knowledge of the domain. However, passing only this exam will not help much. You will further need to take the SEO training in Ahmedabad to achieve good results.
What is Google AdWords Certification?
The Google AdWords Certification is an examination or a process by which Google will assume an individual as an expert in online marketing. Once an individual passes the two certificate examinations, he is bestowed with a certificate which is then displayed on the Google Partners’ profile page.
This certification has become a minimum requirement for the entry level digital marketing jobs or agencies in the corporate for many years. First, the certification provides the basic marketing knowledge to an individual and second, hiring an individual who is already affiliated as a Google Partner will add a new feather to your cap.
There is a step-by-step guide to appear for the certification exam. The procedure goes:
- If you do not have a google account, you need to sign-up for the same and opening a Google account is absolutely free.
- In the next step, you need to join the Google Partners and you can do so by going to www.google.com/partners. Once you accept the terms and conditions, you will become the official partner with Google.
- The next is to complete your profile. You can go to the ‘my profile’ section and complete the details and add all the certificates to showcase your skills.
- The last step is to enroll for the exams.
Earlier the test only was expensive and it charged around $50 and the charges for the certificate was different. Now, the exam can be attempted free of cost. if , by chance, you fail in the exam, you have to wait for a certain period before you enroll for the exam again.
The three exams available are:
1. Advertising Fundamentals
The fundamentals covers the basic concept of AdWords along with the online advertising that includes value of search advertising and account management.
2. Advanced Search
This exam covers the intermediate to advance practices for managing the Google AdWords campaign.
3. Advanced Display
You need to clear any two examinations to get the certificate and the fundamentals is the compulsory exam to clear. Once you pass the exam, you will get a certificate. Google will now allow you to showcase the same to the world. You will get a printed copy of your certificate and a certificate link is also provided so that the same can be shared on the internet.
Key Facts to know about the Google AdWords Exam
Though the exam is free of cost, you will get limited time to clear the exam. The fundamental exam consists of 100 questions with an allotment of 120 minutes to finish the examination. The additional exams allot only 70 questions within 90 minutes. You should score 80% to pass on all disciplines. If you score below 80%, you will get 7 days to retake the exam. If you enrol yourself with the best digital marketing course in Ahmedabad from an established institute, you will learn how to pass the exam within the stipulated time.
Once you have passed the exam, you will get a personalized certification and a Google Partners public profile page that lists your certifications. The validity of the certificates is 12 months. After that, you need to reappear in the exam to maintain your certificate.
Your browser will not be blocked during the exam; thus, you can take help from Google to answer the questions. But this may not go well. You can’t complete the exam due to time restriction and second, you may not learn how to use AdWords.
The 3 major challenges of the AdWords certificate exam
Though you can appear many times to clear the exam, still, there are some challenges that you may have experienced during this exam.
1. Information overload
Both Google AdWords Fundamentals Exam and the additional exam contain a plethora of definitions and concepts that need to understand and crack. With 170 multiple-choice questions, this may not be tough for you, but you should have adequate knowledge of the variety of topics that are covered.
2. The wording of the questions
The questions of the exam are worded in a way to hoax you. So, you should understand well the meaning of the questions before answering.
3. The time factor
This is a lengthy exam, so, you need high stamina and tenacity to read all the questions before answering them. After completing 60 questions, everything seems to blur together.
How did you prepare yourself for the Google AdWords Certificate exam?
1. Learn the basics
This is not a facile job as you need to learn a lot of advertising components (the ad auction, keyword research, match types, bidding and budgeting, the search vs display network, and many more) through Google. You should have a clear idea regarding how the ad auctions work, and how campaigns are structured and so on.
2. Practice on iPass exam
This online programme encourages you to take multiple practice tests that are similar to the environment and question format provided on the actual Google AdWords Fundamentals exam. Use this opportunity and practice thoroughly.
3. Learn on other resources
Apart from iPass, there are several other resources outside of the AdWords study materials. Get accustomed to these study materials to pass the actual exam.
4. Use your time wisely
If you can’t study at a stretch, break the time and utilize it properly. Use the time in between tasks and crack some questions on iPass.
5. Be patient
Don’t panic or give stress to yourself. Be patient and practice thoroughly to crack the exam.
To pass the AdWords exam with fly colours, enrol yourself with the best digital marketing course in Ahmedabad from institutes like TraininginSEO.
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