How to become a Google Analytics Expert?

Digital Marketing Course, Google Analytics Expert, Google Analytics Training Ahmedabad, Learn Google analytics

Do you know what decides the success of a digital marketing campaign? It is nothing but Google Analytics. Google analytics help marketers to know how fair their digital marketing is doing on the internet. A data-driven campaign is extremely important for the company. Learn Google analytics by enrolling yourself in the best digital marketing course in Ahmedabad.

What does the Analytics expert do?

The Analytics provides a comprehensive break up of all the information and data pertaining to the site’s performance and the preferences of the visitors. Through this, they help the marketers to have a fair idea of the site reports and what are the expected outcomes of the marketing campaign.

To know further about the Google Analytics expert, let us understand Google Analytics first.

Google Analytics

The most important thing one should know about Google analytics is that this is a free service provided by Google to have insights on the site’s performance. You only require a Google account to use it. It will also provide you with the behavioral information of the visitors on a specific site.

The distinctive information, Google Analytics provides to the digital marketer are:

1. Site visits
2. Bounce rates
3. Page news
4. Average time spent on the site.
5. page/visit ratio
6. The ratio of news visits.

What does a Google Analytics Expert do?

The job description of a Google Analytics expert includes the following:

A Google Analytics expert needs to have good acumen over data research and analysis. The analytics expert must know the use of the web analytics tools and he/she should have certification in Google Analytics. The typical job responsibilities are:

1. He must have the ability to analyze a website’s key performance metrics.
2. He should know how to use the metrics to create forecasts taking help from operational and statistical tools.
3. The analytics expert must know the analysis of queries and databases. They should create daily, monthly and yearly report for a result-driven digital marketing campaign.
4. The expert is also responsible to make required recommendations to ensure process improvements. He can further help in devising new policies and procedures for the successful implementation of the digital marketing campaign.

The below-mentioned steps will help you to become a digital marketing pro if implemented properly. Many institutes offer the best digital marketing training in Ahmedabad where you will learn all these things.

Setting up The Google Analytics Account

The Google Analytics account can be set up in the following simples steps:

1. Open your Google account and go to com/analytics, click add a new account and create your account.
2. Locate the sign-up button and after providing all the information asked, you will be directed to a new page.
3. here, you will be asked to accept the terms and conditions by clicking the checkbox.
4. Click on the create a new account and the registration process is complete. On the next page, a java code will pop up, you need to copy it and later you can save and finish.
5. You can see the overview of the account, which will show the tracking error. Paste the copied java code just before the body tag.

Following these steps, you have successfully created a Google Analytics account. Wait for 24 hours and you can track the progress of your activity.

Incorporate GA Tracking Code into Your Site

You can collect page tracking data in two ways.

• Using Google Tag Manager, you can add the Google Analytics tag to your website container. This approach is widely accepted because Google Tag Manager makes it easier for tag management on your site.
• You can add tracking code directly into the HTML of every page of your website. This is the simplest method if you only want to incorporate the basic Google Analytics tracking code into your site.

Set-up Goals in GA

Two different processes are there for this step. First, you need to use a Goal template. Goal templates are designed in such a way that will help you to take actionable goals to meet the objectives of your business. There are four goal categories (Revenue, Acquisition, Inquiry, Engagement). You should try to create at least one goal for each category.

You can even create custom Goals. Custom goals are four types and they are:

• Destination goal.
• Event goal.
• Pages per visit goal.
• Duration goal.

Set-up And Track UTM Parameters

This step helps you to track from where your traffic is coming. But you need to understand what UTM (Urchin Tracking Module) tracking parameters are. By using these parameters, you can track the number of clicks or visitors you are getting from your emails, social media channels, search engines, phrases within them, etc.

Five custom campaign parameters will help you to track your traffic.

1. utm_source (Campaign Source)- identify the advertiser, site, search engine, newsletter name, publication, etc.
2. utm_medium (Campaign Medium)-identify the advertising or marketing medium (email, pay-per-click, banner, newsletter, etc.).
3. utm_campaign (Campaign Name)-identify individual campaign name, slogan, promo code, etc. for a particular product promotion.
4. utm_term-identify paid search keywords.
5. utm_content- distinguish similar content or links within the same ad.

Monitoring Key Metrics

Google Analytics emphasises the things that need to be addressed and changed within the SEO strategy of your website. The list of the key metrics that need to be supervised are:

• Sessions.
• Pageviews.
• Unique Pageviews.
• Bounce Rate.
• Average Session Duration.
• % New Sessions.
• Goal conversion rate.

Collect Qualitative Data

Qualitative Data usually portrays a story. You can get it from visitors to your sites through surveys. You can ask them three questions that you need to get answered are:

1. Why are you here? (Why are you visiting the site?)
2. Were you able to complete your task?
3. If not, why?

The answers will help you to calculate the Net Promoter Score (NPS) that helps you understand how frequently your visitors used to refer your products or services to others.

Testing and Experimenting

A testing environment offers a chunk of benefits to your site. This helps you to know what works and what does not. Testing gives you new ideas for creativity and you can experiment with colours, fonts, placement of images, etc. to enhance your conversion rates. Once you have found what works well, you can scale up improvements quickly.

Make Comparisons

You can easily compare your performance to your competitors’ performance. You can compare the traffic of unique visitors and competitor sites compared to your site by using several tools like SEMrush, Spyfu, Compete, etc. In this way, you can get a deeper insight into your performance and where you are standing in the market.

Use Universal Analytics

The latest version of GA is known as Universal Analytics that helps you to analyse people or customers and their visits, devices through which they used to visit the sites and how (online/offline). That’s why GA has more advantages than traditional analytics. By using GA, you can track and analyse things in deeper ways.

Adding google analytics into your digital marketing skills helps you to shine in this constantly evolving digital world. To become a pro, you must learn the best digital marketing course in Ahmedabad from a reputed institute like TraninginSEO.