How to Do Whatsapp Marketing Ultimate Guide for 2023
With around 1.5 billion monthly active users, Whatsapp is amongst the most widely used messenger app not only in India but in the world and no wonder why it has become the most favourite choice for the digital marketer. With such a huge reach, Whatsapp is the best place to market your business and products as it reaches a large audience giving your business the exposure it requires. Because of its huge potential, every digital marketing course in Ahmedabad includes whatsapp marketing so that different businesses could get the most out of it. In this article, we will discuss how whatsapp could be used in the most powerful ways to increase your brand reach
What is Whatsapp marketing?
WhatsApp Marketing is a form of mobile advertising that distributes advertisements to potential customers using WhatsApp Messenger. Customers can be specifically targeted with offers, discounts, or coupons, and they can also be kept up to date on new products or services. It is a successful tactic that can improve client retention and helps businesses in expanding their market. Another most important fact is that WhatsApp is the world’s most popular messaging app. There are many different messaging services in the world but none are as popular as Whatsapp except for China where they extensively use Wechat messenger services.
Ways by which Whatsapp can be used in the most powerful manner
As discussed above, whatsapp can be used in the most powerful manner by the brands to grow their reach and market their products and services directly to their target audience. Although it is taught in Digital marketing training Ahmedabad we will discuss some of them below
Through Personal chat
Personal chat is the most common and popular form of one-to-one marketing which is used by almost every brand these days. If you have the phone number of your target audience, you can use it to market your products and services and those messages will be directly delivered to the customer’s inbox. In this way, the customer will read it in no time and your purpose will be solved. You can attach different links, photos and videos with the message to make it readable and relevant for the customer.
Whatsapp broadcasting
A broadcast list enables simultaneous communication with 256 people. They will be able to hear the message as long as they still have your phone number saved in their phone book. Similar to a BCC email, the message is sent to them as a private message. Whatsapp broadcasting is for those people who want to get messages from companies and voluntarily add their numbers in the contact list so that they can receive broadcasting messages. Businesses get huge exposure through broadcasting which results in increased sales.
Whatsapp groups
Group conversations on WhatsApp have become the best feature of the service. Whether it’s with family or friends from school, Whatsapp groups allow users to communicate as a group. In a similar way, brands and businesses can use whatsapp groups to showcase their products and services to around 200 people at the same time with just one message. All those people who are the part of the group will see the message and can reply privately to the group admin for more details
Whatsapp Business
WhatsApp launched its Whatsapp for Business service almost two years ago. This has given brands access to WhatsApp that was previously unheard of. You’re probably one of the only marketers not utilising the full potential of WhatsApp for Business if you don’t use it. Any comprehensive digital marketing strategy should include Whatsapp for Business.
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