List of Activities included in Digital Marketing

Digital marketing Basics, List of Activities included in Digital Marketing

Hi Friends,
Below are the list of activities that falls under Digital Marketing Training.  You can consider this as a syllabus as well.

Digital Marketing Basics

• Understand client business model and objectives of the service.
• Analyze online platform help client.
• Calculate ROI
• Keyword research.
• Competitor analysis.
• Design website structure and pages.
• Conversion optimization.
• Checkout page optimization.
• Page on page (Title, Description, Header creations).
• Website content optimization.
• Site on-page.
• Sitemap.xml + Sitemap.html.
• Page loading time.
• Schema Implementation

Website Performance Measurement

• Google Analytic.
• Goal configuration.
• Event Tracking.
• Set Alert.
• Intelligence Events
• Real-Time visitors
• Audience
• Acquisition
• Behavior
• Conversions.
• Data Interpretation.
• Traffic Sources
• Action Items from data for better ROI (Return on Investment).
• Google Webmaster
• Robots.txt
• Crawling errors.
• Impressions + Clicks.
• Bing webmaster
• Digital Marketing Course Syllabus

Local business Submissions

• Google + Bing + Yahoo Local submissions.
• Gather client details.
• Optimize details given by the client.
• NAP Importance.
• Choose an appropriate category.
• City + Category wise Moz listings.
• Create a dedicated page on the website.
• Convenience client to post reviews.
• Measure performance.
• Find the correct social platform.

Social media marketing

• Facebook + Twitter + LinkedIn page creations.
• Profile verification.
• Profile + page linking.
• Post optimization.
• Data Gathering.
• Add new friends.
• Analyze post who get likes/share/comment.

Link Building

• Content strategy creation.
• Optimize content for ranking + visits.
• Circulate content on social media sites.
• Question + Answers submissions
• Slide circulation
• Competitors link analysis and approach.

Email Marketing

• Tools to use email marketing.
• Find Email ids.
• Optimize the Subject line of the Email.
• Explain Email Topic.
• Digital Marketing Course Syllabus
• Measure user’s action using Google URL builder.
• Show images in the email
• Email Frequency
• Email Automation
• Email performance measurement

Video creation

• Video creation best practices
• Upload videos on YouTube
• Optimize video Metas
• Views report
• Audience retention report
• Demographics report
• Traffic Sources report

Paid Marketing

• Find opportunities in the market place.
• Google AdWords
• How to Grant AdWords access.
• Link AdWords with Analytic.
• Import AdWords goals with Analytic.
• Keyword research.
• Keyword Grouping.
• Negative keywords.
• Search Ads creation.
• Choose platforms for display advertising.
• Image Ads creation.
• Ads Extension.
• Video creation important things.
• Measurement of the activities.
• Campaign setting.
• Days, times and frequency.
• Devices.
• Campaign remarketing.
• Fetch Audience.
• Filter Audience.
• Measure performance.
• AdWords campaign performance analysis.
• Digital Marketing Course Syllabus

Reputation Management

• Understand the client’s objectives.
• Store negative footprints.
• Find positive pages/results.
• Filter pages we can control and we can’t.
• Content posting strategy.
• Social media profiles creation strategy.

How to manage work?

• Strategy creation.
• Process creation.
• Send progress reports to the client.
• Email writing to avoid communication gap.

You can expect 15% of Salary increment or Guaranteed Job at the end of the Digital Marketing Training in Ahmedabad. Request a FREE Demo Lecture or call us at +91-9979767991 or send email at contact@traininginseo.in today!

Digital marketing is a dynamic field and it is made of various marketing modules and components. As a digital marketer, one needs to understand the finesses of the field to create a strategy that can impress and engage the audience. In this field, one must have a clear vision and thought process to deliver growth-oriented results. A digital marketing course in Ahmedabad can help you understand the layers of the field and deliver the best performance. To achieve success in this field, one must understand the role and activities of a digital marketer.

There Are Experts for Each Module

As mentioned, digital marketing is a multifaceted field. It is better to become a master of one rather than a jack of all. Companies are looking for digital marketing experts like content specialists, SEO experts, master strategists or analysts. If you wish to excel in this field, you should aim to master at least one skill.

Contribute to A Digital Marketing Campaign

Digital marketing campaigns aim to promote a product or brand in an out-of-the-box way so that it can drag the audience’s attention in the era of fierce competition. Digital marketers should be able to contribute to these campaigns in a creative way. The day you run short of innovative ideas; you may find it difficult to progress in the field. So, it is essential to keep honing skills and learning about the latest trends in the digital marketing field.

Practical Knowledge Is Important

Digital marketing is a constantly evolving field. Unlike other fields, it is not that you pass out from a college and survive in the field for the rest of life. Along with the changing trends, you need to evolve continuously. Apart from theoretical knowledge, you have to have practical experience. In this field, the performance of each and every post, campaign, website update can be tracked. Make sure your numbers speak on behalf of you.

These days, digital marketing has become a strong base of a company’s marketing strategy. The scope of building an illustrious career in the field is enhancing with each passing day. All you have to do is to keep pace with the ever-changing trends.

First FREE Lecture for Digital Marketing