Little Known Tips That People Know About Picking Domain Names
Completing a digital marketing course in Ahmedabad is the wisest thing if you want to become successful in your business. For example, Most people do not really think when they are picking a domain name.
They choose a random name and expect traffic to flow to their website. Some of them even think that people will come to their website without worrying about the domain name as long as they provide quality products or services. It is not true. As per Frank Schilling, ‘A better domain name will lower your lifetime marketing costs.’
One of the crucial elements of a website is the domain name. If you check with any digital marketing company in Ahmedabad, they will tell you the same thing.
Here are some fantastic tips that you should follow when selecting a domain name:
1. Easy and Memorable
You need to take some time to brainstorm with your team before picking a domain name. Pick a name that is funky and one that is easy to remember. It should connect with the nature of your business.
Always try to pick a domain name that has two words, as it is easy to remember. But, if you cannot figure that out, you should plan on going with a three-word domain name. Ensure that there are no spelling mistakes. Here are a few examples for your reference:
• Snapdeal.com
• Hostgatore.com
• Flipkart.com
In some cases, you can make your domain name your brand name — for example, Cocacola.com and Vaghbakri.com.
2. Extension of the Domain
You need to be careful even when picking the domain extension. Pick an extension depending on the nature of the business, or the target location.
For example, you might want to use .com if your business is a commercial, .org if it is an organization, or pick .edu for educational sites. There are different types of domain extensions. Understand which category is apt for your business.
If you are planning to target people from a specific country, you might want to add the country extension after the website. For example, if you are planning to target people in India, you might want to use the extension .in.
3. Targeting Local Business
Some companies like to target businesses in a specific city or state. In which case, it may be helpful to add the name of the city or the state before the domain name. For example, Ahmedabadglassrepair.com is a domain name that a glass repair company can use to target a specific city in India.
You should note that it is quite easy for people to remember this domain name.
4. Avoid Using Hyphens and Numbers
Some people have the habit of adding a hyphen or a number in the domain name. You should refrain from doing it as people can get into confusion. For example, if your domain has a number ‘6’, people who hear your website will not know if they have to add a numerical or should spell it.
5. Act Fast If You Are Looking For a Domain
Around 326.4 Million domain names are registered now. Every day, thousands of domain names get sold online. If companies do not act fast, they might miss getting the domain name they desire. If you want to select a particular domain name, you need to act fast as there is so much competition for domain names these days. Since the internet is widely available and is not limited to a specific country, domain names with famous words will disappear fast.
Some people make as much as 100k dollars per year by purchasing and selling the domain names alone. It is a lucrative business which means you need to spend so much amount to get a particular domain if you badly want it. You should go ahead and register a domain name to avoid this situation.
For example, the domain name, ‘carinsurance.com’ costs up to 50 million dollars and many companies are ready to spend that amount as the traffic is going to be high.
Check with a digital marketing company in Ahmedabad to understand how big this challenge is and how you can avoid it. It is also necessary for you to check if the domain name has the copyright or a trademark before using it.
After researching if you find that the domain name you are selecting is unique and is available, you should go ahead and invest in it without giving a second thought. This way, you will get the domain name that you are looking for with ease.
You do not have to spend a lot of money to own a domain name as they are inexpensive. There are so many domain registrars online like GoDaddy, Hostinger, BigRock, Jinfo, etc…. You need to check in their portal to see if a domain name is available. People who do digital marketing course in Ahmedabad will know how to pick the right domain name with ease. They can take their company to the next level within no time.
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