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Keep up with the latest updates, trends, best practices, tips and tricks, upcoming things, case studies and many more interesting things on digital marketing. Enhance your digital marketing knowledge by learning certified courses from an eminent digital marketing institute.

One Day Digital Marketing Crash Course Details

There has been a phenomenal rise in the demand of digital marketing and aspirants of various ages and qualifications can get a one-day crash course on digital marketing to have a grasp on the overall concept. While becoming a specialist in any of the many niches in digital marketing will require constant practice and regular knowledge sharing; however, to get the knowledge of the basics of this sector, a one-day crash course is the best option. With the top digital marketing training in Ahmedabad, you can have comprehensive study material that is intelligently designed to help you get an intensive outlook about the sector.

This is the course I have taken at L.d. Engineering college on 30th March 2017. All the details are available for you. Please review and let me know your thoughts in the comment section.

Chirag Shah Digital Marketing Trainer, Consultant, Google Adwords and Analytic Certified professional
Chirag Shah Digital Marketing Trainer, Consultant, Google Adwords and Analytic Certified professional

To let students know,

  • How to generate optimised website helps in leads and ranking.
  • How to promote a website in different search engines.
  • How to do a paid promotion with ROI (Return on Investment) Calculation.
  • How to use social media to promote a website.

Introduction to Digital Marketing

What is digital marketing?

Anything either product/service/information you promote online via search engines like Google, social media websites like Facebook, Email marketing, Display marketing on third party websites like Divya Bhaskar, Times of India is called digital marketing.

Why digital marketing future is bright?

Things we need before we start with the work

Why:-
It is very important you know fundamental things about clients business to do promotion in the right direction. I have seen examples in my career that team is doing directory submissions of India’s website for which his client-targeted audience is the USA.
Benefits:-
We can create strategy inline with users objectives + targeted audience & region.
How with examples:-
The objective of the service

Normally there are two types of business,

  • Sell Service:-Get more leads from the website. (1-You deliver service at user’s location, 2-User get service at their location)
  • Sell Product:-Get more revenue from the website.

Want to step up your career and business growth?

Business model

Service website:-Sell services (For example website design, SEO service, App development service, Accounting services etc…)

Product website:-Sell products (For example mobiles, laptop, perfume, shirts etc…)

USP (Unique Selling Points)

Service website:- Certifications, Years of experience, Portfolio, Client Testimonial etc…

Product website:-Free shipping, Return policy, COD,  product reviews, Secure Website etc…

Targeted Region

Service website:-2 km from his location, All over the world, India, USA etc…

Product website:-India, USA, UK etc…

Audience

Gender:-Male/Female/both
Age Group:-18-30, 31-35,36-40 etc…

Question and Answer Session

Google Philosophy and principal

Why:-
Google changes it’s algorithm more than 100 times in a year so if you know what Google consider you don’t have to worry about changes Google amend.
Benefits:-
You can be at the top of the Google by making website Google search friendly irrespective of changes Google made.
Details:-
  • Focus on the user and all else will follow.

Ask your self-question how this activity can help the user to find information/to buy product/service.

  • Fast is better than slow.

Page loading time is a very important ranking factor. We must optimize the website to reduce page loading time.

  • You can make money without doing evil.

Always good things sustain in the long run. Always your client/student/user should be your primary goal to serve them better.

  • The need for information crosses all borders.
  • You can be serious without a suit.
  • Great just isn’t good enough.

We see being great at something as a starting point, not an endpoint.

Keyword Research to find words people used to search on Google for your products or service.

Why:-
  • Users should find service/product they are looking for easily.
  • We used keyword research to know key phrases users used to search on Google to find product/service we sell.

Benefits:-

We can reach to the targeted audience as per his search queries.
Want to Become World-Class SEO Expert?

How to do keyword research with example?

  • Page wise keywords
  1. Use Google keywords planner tool to find keywords ideas. It is FREE.
  2. Select keyword, region, negative keywords etc… to find keywords
  3. Download keywords (with or without Ad groups)
  • Clients approval
Send to a client for his approval.
  • Keyword grouping
Do keyword grouping as per users intention for product or service.
  • Keywords for which we don’t have a landing page
Recommend client to add a landing page for the keywords people are searching and we don’t have a page.

Add finalized keywords

Page on page

Title, Description, Heading and content generation

Objective:-Make page looks perfect for ranking + inspire users to click.

Benefits:-Help us in ranking & traffic improvement.

How to do page on-page?

Page on page format to understand how to do page on-page.

Google Search ResultGoogle Search result
Digital Marketing Training Landing Page
Digital Marketing Training Landing Page
Page loading time
Gzip, Image optimization
Objective:-
Reduce page loading time. Ideal time is <3 seconds.
Benefits:-
Page loading time play a very crucial role in ranking + better user engagement.
How to do this:-
Check page loading time in online tools like
In Apache enable output compression in the setting OR add the following to your .htaccess file.
# compress text, html, javascript, css, xml AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/xml AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/x-javascript

Tools and its Usage

Tool Usage
Awesome screenshot Capture portion of the screen or the whole screen and download it to send to your client or team to explain your changes easily.
Responsive Tester To check how your website will look in the different device.
Google Calendar To organize your work daily and set reminder for the future task to remind you and your client.
Build your Site Map online To generate sitemap.xml for the website.
Notepad++ To edit your webpage to make minor changes in the website.
Filezila To connect to server and upload or download files for your website by login.
Google Inputs Addons Use this addon to type in any language mentioned in this tool anywhere in your browser.
Google Alerts This will helps you to be updated on any topic. You just need to write keywords and add words and Google will let you know as per set frequency.

Content strategy

Objective:-
Create content which helps targeted audience inline with our product/service. And which helps us in ranking + visits improvement in long run.
Benefits:-
Engage users and gives more leads or product sell.

How to create content:-

Promotional Content

Informative Content

Before Buying

  • What it does? How they will help end-users.
  • Types of products with unique features.
  • How products gives buyer Return on investment.
    Things to consider to buy cost-effective products
    During Buying.
  • Benefits of the product/service
  • Your credentials (Certifications, Portfolio, Reviews, Price comparison, USP-Unique selling points)

After Buying (Maintenance)

  • Important points you should take care during use of the product.
  • When to do maintenance.
  • When and why to change.

Are you worried about your career? Give us a chance to make your career
Tools
Buzzsumo to find the best content

BuzzSumo tool for content marketing
BuzzSumo tool for content marketing

Question and Answer Session (10 Min)

Conversion optimization Strategy

Objective:-
Increase leads/sells from the website with same leads.

Benefits:-
Conversion optimization helps client to increase business with same visits. i.e. if current conversion rate is 1% and if we make it 2% we have made client business double with SMART effort.

How to do conversion optimization with examples:-

1) Request a Free Quote Form -For example Traininginseo.in, Alakmalak.com
Request FREE Demo Lecture Form
Request FREE Demo Lecture Form
2) Call to Action name
  • Request FREE Quote
  • Request FREE Advise
  • Buy Now
  • Shop Now
3) Call to Action Button Color

4) Showcase USP (Unique selling points) –Alakmalak.com

  • Portfolio
  • Years of experience
  • Credentials
  • Pinpoints of the industry

5) Contact us page/Checkout page
No menu on the contact us page. -Alakmalak.com

Alakmalak Contact us page
Alakmalak Contact us page

No menu on the checkout page.-Flipkart.com

Amazon Checkout page steps
Amazon Checkout page steps

Local listing strategy

Objective:-
Get topi ranking for local search keywords. For example “Restaurants in Maninagar”.
restaurants in maninagar Google Search
restaurants in Maninagar Google Search
Benefits:-
Top ranking in Google map will definitely helps you to get more customer at your shop/restaurants/clinic.
So if you were waiting for the pefect time to digital marketing opportunity the time is now

How to get top ranking?

  • Submit your local business in Google local business + Bing local business.
  • They will send you PIN to verify your business at your address.
  • Do at least 50 local business submission from your competitors and informative articles. For example Yellowpages, Tradeindia, JustDial, IndiaMart, Sulekha etc…
  • Most important thing is NAP (Name, Address, Phone number) must be identical everywhere.

How to search on Google

Objective + Benefits:- Find things you are looking for fast with advance Google search technique.
Topic Search format
All Pages from a domain. site:ahmedabadmirror.indiatimes.com
Current time anywhere in the world. Count time difference with our current time. And check what will be the convenient time for client to talk. current time Chicago
Particular pages from a domain. Like I want pages with Computer word from Times of India. Same way you can use this  for any website. computer site:timesofindia.indiatimes.com
Meaning of a word. Robust Meaning
Particular website or file extension. Like I want pdf files only for my search. computer project filetype:pdf
Pages from particular region. Like I want to know websites who do “Website Design” from USA only. Go to advance search>> and then in Region select “United States” Advance Search Option
You can use above search format in conjunction with one another. Like I have two conditions like page should have “Web design india” exactly in title. “Robotic art” site:wikipedia.com

Google Analytics -1 hr

Objective:- Analytics help us to predict trend by analyzing past trend and we can increase ROI/conversion rate or we can give better user experience.
Benefits:- You know which things are working and not working and optimize your strategy accordingly.

What is the Metrics?

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Example of metrics:-Avg. visit duration, Bounce Rate, Pages/session, Conversion rate, Sessions, New sessions,

What is Dimensions?

Dimensions describe characteristics of your users, their sessions and actions.
Example of dimensions?:-The dimension City describes a characteristic of sessions and indicates the city, for example, “Paris” or “New York”, from which each session originated.
The dimension Page describes a characteristic of page view actions and indicates the URL of each page that was viewed.

Dimension and Metrics in the reports:-

The tables in most Analytics reports organize dimension values into rows, and metrics into columns. For example, this table shows one dimension (City) and two metrics (Sessions and Pages/Session).
Metrics and Dimension in Google Analytics
Metrics and Dimension in Google Analytics

How to Review Analytics:-

1) How to configure

If you don’t have an Analytics account, create one. If you do have an Analytics account, sign in.  Both options are available at google.com/analytics:

  • Click SIGN IN > Analytics.
  • If you don’t have an account, click More options > Create account.
    If you do have an account, enter the email address and password associated with the account.
  1. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.Properties contain reporting views. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  2. The next step is to modify the code for your site or app by adding the Analytics tracking code so you can collect data in the Analytics property you set up.
2) Goal Configuration
Knowing important metrics like:
  • Leads
  • Trial signups
  • Account creations
  • Newsletter signups
  • White paper downloads
  • Ebook downloads

To start setting up your goals:

  1. Go to your Google Analytics standard reports
  2. Click on the “Admin” button in the top right
  3. Click on “Goals”
  4. From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.

First name your goal. This name will pop up all over Google Analytics so make sure the name is clear enough that you can instantly remember what’s being tracked.
The “active” or “inactive” options allow you to control whether the goal is functioning. If you ever want to turn the goal off, pick “inactive.” You won’t be able to delete your goal, you can only deactivate it. This is because Google Analytics permanently applies goals as it compiles the data for your reports. In other words, Google Analytics can’t go back and remove goals from historical data.

3) Alert Setting
Most useful Alert Setting
  • Goal Completions Increased/Decreased by 20%
  • Impression Increased/Decreased by 20%
  • Avg. Session Duration Increased/Decreased by 20%
  • Traffic Increased/Decreased by 20%
  • Bounce rate Increased/Decreased by 20%
 Are you confused about digital marketing?

Visitors

Two things are most important to get best out of data,
  • Observation
  • Action Items
  • This is where you monitor user activity as it happens on your site.
  • See conversions from today’s promotion.
Lead Analysis

Find Source/Medium of the Goal/Revenue.

Lead Overview in Google Analytics
Lead Overview in Google Analytics
  • For Google/Bing/Yahoo Organic find keywords from which you get leads.
  • Find conversion rate for each keyword and check which keyword we should promote.
  • Create content strategy + their promote for that keyword for 3 months with monthly check points to make sure we go in the right direction.
  • Change description and test how we can increase CTR for the keywords we are on the first page of Google.

Referrals

Referral Traffic Analytics
Referral Traffic Analytics

Region

Location Analytics
Location Analytics
  • Check from which region we get leads. And in which city we have high conversion rate compare to other.
  • Check things you can do to increase conversion rate from that region.
  • Also find reason why we have low conversion rate in few cities.

Technology

Device Wise Conversion Rate
Device Wise Conversion Rate
  • Compare devise wise conversion rate as well.
  • Check from which browser we have significantly low conversion rate compare to other browsers.
  • Check Website in that browser along with resolution and make website looks perfect in it.

Reverse Goal path

Reverse Goal Path Analytics
Reverse Goal Path Analytics
  • Find pages from which we got leads + source of that leads and think how we can increase conversion rate.

Google search console

Objective:- Search console is a mediator between site owner and Google. This will help us to know areas of improvement to make modifications in the website.

How to configure

  1. Sign in to Search Console with your Google account. If you don’t have a Google account, you’ll need to create one.
  2. Once you sign in, click on add a site.
  3. Verify that you’re the owner of the site by doing one of the following:
    1. Upload a file to your server
    2. Add a meta tag to your website’s HTML
    3. Add a new DNS record
    4. Use your Google Analytics or Google Tag Manager account

Crawl errors

Search Console-Crawl Errors
Search Console-Crawl Errors

How to make pages crawl fast.

Search Console Fetch as Google
Search Console Fetch as Google
  • For fast crawling use “Fetch as Google”. You can use this tool for any web page you made changes in content, design, metas or other.
  • Health>>Fetch as Google

 Sitemap.xml submission

Search Console-Sitemaps
Search Console-Sitemaps
Submit sitemap.html and sitemap.xml in Google for better performance.
Want to step up your career and business growth?

Paid Promotion -1.5 hrs

ROI (Return on Investment) Calculation

Calculate Max. CPC for +ve ROI
Calculate Max. CPC for +ve ROI
REAL ROI = (revenue × margin – cost) / cost

Adwords Interface

Adwords Structure
Types of campaign in Adwords
Types of a campaign in Adwords

Google Search Ads

Google Search Ads Example
Display Ads
YouTube Video Ads
YouTube Video Ads Example

How Google Decides Ads Rank?

How Google decide ads position? Ad Position
Quality score (CTR, Ads relevancy, landing page relevancy, Ads extention) * Bids =Ads rank
Ad Rank Calculation
Ad Rank Calculation

Ads Creation

Google Adwords Ads Example
Headline Use keyword highlighter Use {KeyWord: adgroup name} with 30 characters only. And not other way. So, that our headline will be in Title case.
2nd Headline Use our USP. Review competitors + review website and create USP Length must be <30 characters only.
Description Use call to action like “Buy Now”, “Call now”, “Book an appointment”, “Request a Free Quote” etc… along with our USP Length must be <80 characters only.
Display URL Use domain name + keyword if possible. You can also highlight our main keyword in the domain as well. For example we can write designersmiledentistrytx.com as DesignerSmileDentistryTX.com. Length must be <35 characters only.
Destination URL Use landing page URL and nothing else. Just check it is working properly.

Google Remarketing

Find list of Remarketing steps in the Google Adwords Help center.

Social media marketing-

Objective:-
It helps in Brand marketing, Remarketing, content promotion, event promotion.
Benefits:-
Social media marketing helps you to connect with your targeted audience in a cost-effective manner.
You can promote your event through Facebook. We have met today due to Facebook :).
Social media purpose
Common Elements in all the Social Media Platform
Presence-
Profile for human. For example your Facebook profile, Instagram profile etc…
For business,  business page. For example Facebook page, LinkedIn page etc…
Performance matrix
  • Follow-Person follow your page or profile. He/she will see each and everything you post on your profile/page.
  • Likes-He has shown interest and liked your post.
  • Shares-He/She likes + would like to share this information to others as well.
  • Comments-He likes and would like to let others know his view for your post.
Narendra Modi facebook post
Narendra Modi facebook post

What, when and where to post.

What to post
  • Add people + Tag them + post image along with text will definitely increase engagement.
  • Call to action:-Post status in one interactive/inspirational sentence so that users can read easily. This will increase chance to get likes and comment.
    Social Media Marketing

  • Call to action in the post
  • Tell a story-Explain words with real practical example what you received result in the past.
  • Use # tag while posting so that relevancy of post will be increased.

When to post

Competitor analysis.
  • Followers
  • Monthly post
  • Engagements (Likes/Shares/comments) per post
  • Posts with highest engagements
  • Who shares your competitors content

So if you were waiting for the pefect time to digital marketing opportunity the time is now

Question Answer Sessions

Our Google Adwords & Analytics Certified professionals provide the following classroom training to help you grow your business or professional career.

There is immense potential as a digital marketer in 2021 and beyond and the course can help you understand the various segments where you think you can fit in the best. In our course, you can learn about –

Search Engine Optimization Course

SEO CourseThis is the pillar step in digital marketing which is used to make the webpage appear on the top ranks of the search engine. Effective search engine marketing can help you drive more traffic and leads on your website. The strategies for SEO are ever-changing but the basics such as backlinking or content marketing forms the foundation. You need to have a proper understanding of how your competitors are working and that needs regular analysis of the website. It is not just about drawing the traffic but also about retaining them with relevant and engaging content.

Social Media Marketing Course

The demand for strong social media presence is important for any business to thrive in this digital age. To reach out to your potential customers can be done through proper social media marketing and can yield effective results for a long time. Depending on the industry-specific approach you can choose Facebook, Instagram, Pinterest, Twitter or the other social media handles. With scheduled posts and innovative copy of your product, you can reach out to your TG.

Email Marketing Course

Although this can be one of the oldest concepts that are there in the digital marketing sector, it is a proven way where you can reach out to customers both old and new. It is a more reserved approach and is one of the vital steps in maintaining brand awareness, creating value addition and retaining customer relation.

Google Analytics Course

Google Analytics CourseBeing a digital marketer, you should understand there is a basic difference between traditional and digital marketing and one of the primary factors is that the result can be completely measured and analyzed. The course will tell you how to set up an account, understand the code integration, collect all the required data that can help you in processing and strategizing the marketing campaign. The various metrics such as pages/session, bounce rate, conversion rate, new sessions, will indicate how you need to optimize further for better results.

Google AdWords Course

PPC or Google AdWords course, this is one of the most important courses that give you an overview of how paid advertising works. With proper knowledge on cost per acquisition (CPA) or cost per thousand impressions, it will be easier to create an effective marketing strategy with impressive results.

In-depth subject matter expertise needs time but you can leverage the one-day crash course to understand the multi-dimensional segments of digital marketing.

Chirag
Chirag Shah

Digital Marketing, Trainer/Consultant

Chirag Shah is Google Adwords and Analytics Certified professional. He is a Digital marketing professional who specializes in conversion optimization, on page optimization and Digital marketing training.

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