Step by Step Guide to Build a Solid Career in Digital Marketing
Entire global economy is in the tight clutches of slowdown. Covid-19 pandemic has proven to be another big blow for giant economies like China, the US and India. Even after this crisis passes, it is undeniable that economies will take a long time to get back on their feet. This time is also difficult for youngsters and freshers who are yet to make up their mind about careers. As the economy stares at the uncertain future, there is only one field which is booming and blooming like never before with the annual growth rate of 25-30%. That is why, digital marketing has become an attractive career choice for many youngsters in recent years. Amidst steady increase in unemployment rate in India, there are more than 40,000 jobs available in the digital marketing field. Undoubtedly this $70 billion industry has a bright future ahead. Here is a step by step guide to build a solid career in this thriving field which starts with taking up digital marketing training in Ahmedabad.
You must be thinking that how can I be assured that this field will not see a setback in near future? Economic slowdown has collapsed strong sectors like automobiles, manufacturing as well. Then how will this nascent industry survive the blows of slowdown? Here is your answer. Amidst slowdown, the number of mobile phone users and internet subscribers is increasing by leaps and bounds in the country. Once a luxury, smartphones now have become a necessity. You can pay bills, do shopping, connect to the world through that small device in your pocket. Digital marketing industry was born from this digital revolution. Now can you see the number of mobile users or internet subscribers ever decreasing? The growth of the digital marketing sector is directly proportional to the number of mobile users and internet penetration.
In recent times, companies and businesses have realised that digital marketing is one of the fastest, easiest and cost-effective ways to promote and grow business. Companies, celebrities and influencers hire digital marketing agencies to boost their reach and business online. The return on investment is great. If you are a digital marketer with a certain skill set, you have tremendous growth opportunities.
In order to acquire professional skills, you have to invest time and money. Various institutes offer courses of 2 to 3 months. Once you take up the course, you are all set for starting a flourishing career in the field of digital marketing. Do not rush. Spend 2-3 months understanding intricacies of the industry. Professional skills, your experience and practical implementation of these skills will lay a strong foundation for a successful career in this field.
Another way of starting a career in the digital marketing industry is to learn on your own through blogs, websites, videos, podcasts and webinars. It is always advisable to take up a course with a good institute as digital marketing agencies give preference to freshers who have undergone some training in the field. One of the finest aspects of this industry is that you can always work as a freelancer. If you are not an office person, you can work from home for clients and earn handsome amounts. You can get yourself registered as a freelancer on various sites and even on LinkedIn.
If you own a website or have your YouTube channel, you can place ads on the website through Google Adsense. It is a free and simple way to earn money. If you get 1000 views per day, you can earn Rs. 6000 per month. Another lucrative way of earning money is to become a partner with any e-commerce site. So, if the product gets sold through your website or blog, you get a commission.
Digital marketing and social media have given everyone an attractive opportunity to build personal brands. You can create effective and engaging content using text, images, videos, stories, PPTs and drive huge traffic to your page or website. Take for example Facebook page Rajnikant Vs CID jokes (RVCJ). This page was created with an intention to spread humour on social media through memes and trending content. Today, the popularity of the page has grown so huge that movie makers are approaching the page creators to become a media partner in their projects.
Starting a business in the Digital Marketing industry is low-cost. You can just sit home with a laptop and run a successful business if you are talented enough to survive in this highly competitive field. With a large number of followers, you can become an influencer and earn a huge amount of money through product promotion. If you are an expert in any field, you can create a blog, launch Facebook live, run a YouTube channel, be a Twitter celebrity or Instagram influencer. For this, all you need is exceptional talent.
There are Four ways to build a solid career in the field of digital marketing. Be an expert working behind the curtains on technical aspects like content creation, SEO, SEM etc or be a performer. In both, earnings are huge and the choice is yours to make.
1. Select a Digital Marketing Course to Start Your Career
Before getting into any field, it is extremely important that you know everything about it theoretically and the same goes with the digital marketing field. If you are in Ahmedabad, joining a renowned digital marketing Course in Ahmedabad will definitely give you an edge over people who have not done any course as they will be lacking the basics of digital marketing while you will be job ready as soon as you complete the course. The course you select might be online or offline depending upon your choice but the skills you will develop from the course will be unmatched.
2. Master a Skill that is in Demand Worldwide
With the advancement in technology, the world of digital marketing has come up with many many things and there are so many skills to learn in this field which can make you an expert in digital marketing. But, it is almost impossible to master all the skills and not every skill you learn is useful in every business so the best way to deal with this is to master those sets of skills which are in high demand across the world. Search for skills which are used by successful businesses across the world and try to master them.
3. Interact With People and Make a Solid Network
If you want to pursue your career in the field of digital marketing, make sure you interact with a lot of people in this field and make a solid network as a good network of people will be a great help for you in future. This will help you a lot in building a successful career in digital marketing as new people will update you not only with the new technologies in the market but also the latest job openings and dates of the interviews.
4. Learn How Social Media Ads Work
If you are in the field of digital marketing, it is very important for you to know how different social media platforms like Twitter, Instagram and Facebook work as they are the sources of business these days and if you understand the process of ads in these platforms, you can definitely grow big. Digital marketing campaigns especially on Facebook are extremely successful and have become one of the most important tools in digital marketing and being a digital marketing professional, you must know everything about it.
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