We all know that Google allows us to advertise on our website, blogs, search engines and other websites in the format of text, videos, flash, and gif. Among all these things, the image ads always grab the maximum attention.
As a digital marketer, if you are targeting image displays on Google then you should be aware that the display banners will provide the maximum benefit and you need to know which display banners are helpful for your digital marketing campaign. This article aims to provide the reader with some insights into the 5 most effective Google display banners. The banners that we will discuss here are getting the most attention as well as good Clicks through rate (CTR). the smart marketers should focus on these sizes only. To know more about these display banner ads, enrol yourself in the best digital marketing institute in Ahmedabad. Google allows banner ads in around 23 different sizes, but only 5 of them are performing well in display advertisement. Let’s take a deeper look at those 5 ads.
The 5 Most Effective Google Display Banners
Medium Rectangle – 300*250
The Medium rectangle is the best size which is getting a high ad impression in display advertisement. Most of the marketers believe that this ad is getting them more traffic and impression for their digital marketing campaign. This Medium rectangle banner appears on the right top of the website and the right side always have the maximum attention from the viewers.
This standard banner has 40% of the global inventory and is by far the most important inventory in your advertising arsenal. Since this ad works well on both mobile and desktop, hence it is popular among all. This banner is often entrenched in content like text articles. It’s usually perceived as less intrusive than bigger formats. This banner ad works well both as a text version or an image ad. On mobile devices, this banner ad acts as a page break for long pieces of content. If designed properly, then it creates a natural addition to websites that users don’t see as meddling.
Large Rectangle – 336*280
The second place goes to the large rectangle as far as ad impression share is concerned. These ads appear at the bottom of the sidebar and it performs better when it comes with the article content at the bottom. Since it is slightly bigger than the 300X250 ad size, hence you will have more ad inventory. This ad size is a common choice for most publishers.
Leaderboard – 728*90
The Leader board appears on the top of the page near the header section of the content area. This ad grabs most of the attention as people see this as the first thing when the website gets loaded on their system. The Leaderboard holds the third place in the display banner sizes. This is also known as a Horizontal Banner, with 25% of global impression. Leaderboard ads are placed above the fold, you can utilize them to monetize areas below the fold. Though they may not perform strongly as the first leaderboard you put at the top, still, they are useful for generating incremental revenue. The demand is high; the performance is strong, and thus, it can be considered to be a staple when strategizing your site’s ad layout.
Half Page – 300*600
The Half page ad size is one of the fastest growing sizes amongst the digital banners. This is also the largest size of the banner where one can place text, images, call to action buttons and so on at a place convenient to the visitors. In the digital display network, this banner has held the fourth place.
The half-page ad provides higher visibility because of its large size. This covers nearly half of the web page that is suitable for better engagement. The half-page ad provides higher visibility because of its large size. This covers nearly half of the web page that is suitable for better engagement.
Large Mobile Banner – 320*100
The Large mobile banner size has held the fifth position and we can see this ad at the bottom of the page. The height of the banner is double the size of our normal mobile leaderboard. This size is perfect if we are targeting our mobile users.
While the thinner and less intrusive mobile leaderboard format can work well as a sticky ad, overlay, or anchored ad unit, 320X100 ads perform best when combined impeccably with the publisher’s content. But this format is underused as it is only available for display ads on the Google display network.
These top-performing sizes represent only the first stepping stone in banner ad creation. The other aspects that you can consider as,
- The copy you use on the banners
- The colours
- The CTA
- The design
To get started with display advertising, just consider these five sizes first and then, move forward.
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