Clear, concise writing is always appreciated – both by Google and by readers.
One of the most important things before you start writing the blog is to understand how to format it. If you complete a course from digital marketing course in Ahmedabad, you will learn about the nitty gritties of digital content writing which includes writing blogs, articles, PR etc.
Let’s have a look at what the experts of SEO training in Ahmedabad has to share as the best tips for writing blog in 2023 –
Analyze Search Intent
The primary goal of a content marketer is to provide a complete understanding of the target audience. With a good grasp of the search intent, it is possible to get into the top ranks of the search engine. If there are lots of images or videos, you should place them rightly along with the subtopics.
Choose the Relevant Blog Post Format
Once the analysis for a blog format is over, you can use it rightly for your specific situation. Some of the most common article formats include but not limited to –
- Listicles (such as 10 top places to visit in Denmark)
- How-To Articles (Clear guide with practical, step-by-step instructions)
- Comparison/Review Articles (this works the best with influencers)
- Guides
Effective Title for Reader’s Attention
Before even someone starts indulging in a read, they have to be interested in the product. This means, there has to be a hook that can create an interest in the reader’s mind. It can be done in a number of ways but the most common ones are –
- Being contentious in any way
- Give an intriguing viewpoint
- Link to a significant news item or a well-known person
- Share something that will have an impact on the business or neighbourhood
Did you know that for SEO purposes, the blog title must include your primary keyword? Also, it is adviseable to have the blog title within 60 characters so that it can display it correctly in the search results.
The outline should sync with the goal
To make sure that the reader’s experience with your blog post is seamless, you must have an outline. The outline can have a sneak peek about the topics that will be covered and should be in a logical flow. Eventually, it helps the reader to skim their read time, and give search engines a means to index your information. Additionally, they contribute to increasing accessibility for screen reader users.
Adding a Table of Contents
You may improve the reading experience even further by including an interactive table of contents that people can use to browse the article. This is particularly true for lengthy blog entries with intricate frameworks.
Proper introductions and conclusions
You can make use of the many tools at your disposal to automate the outline creation process. With just one click, it will create a proposed article outline. You can select ideas produced by AI, get suggestions based on competitive analysis, and view the most frequently asked questions about your subject. Then, you may use it to compose introductions and conclusions, develop your thoughts, and improve the final draught for reader engagement and search engine rankings.
White spaces matter
Massive blocks of text are likely to turn readers away, which will increase bounce rates and decrease engagement. Here’s how you can prevent it:
- Shorten your paragraphs.
- Just concentrate on one concept at a time.
- Where appropriate, include lists and bullet points.
Do not ignore visuals
You may enhance the user experience on your blog entries by including photographs, infographics, sharing examples, and incorporating video.Visual aids enable you to break up long passages of text and speed up reader comprehension. As an example, researches have shown that publications with seven or more photographs receive 116% higher organic traffic than those without any.
