Digital Marketing Career

Dec 27 2021

Everything you would like to know about Digital Marketing Course

What is Digital Marketing?

The process of advertising products or services through digital devices and technology is known as digital marketing.

In simple terms, digital marketing refers to any type of marketing that takes place online which can be through any handheld device or desktop. It can be as simple as blog writing or might be convoluted with email sequencing and understanding customer journeys.
In Digital marketing training in Ahmedabad, you will learn about the various aspects of it which are discussed below in brief.

Why is the future of Digital marketing bright and in demand?

The beginning of this century saw a major shift in the workings of the world. With the development of technology, the world started turning online. People around the world have started spending more time online than offline. This is the reason marketers also shifted their focus to the virtual world.
This change led to the development of digital marketing. Marketers and companies are now spending more time and money online or digital marketing than offline marketing. Now since the time spent by people online is growing by the day, companies are also increasing their investment in digital marketing. This is the reason why digital marketing has an extremely bright future and the professionals in the industry will always be in demand.
Now, you might have some questions about digital marketing course. Here are the answers to almost all of them!

1) Who can do Digital Marketing Course?

You don’t need any special qualifications to learn digital marketing. There is no degree that you must have in order to take the course. If you have a basic understanding of English, you can very easily learn digital marketing from any good institute.

2) How much does a Digital Marketing Course cost?

While they are very fruitful, this course is not that costly when compared to the benefits you will get in return. On average, you can join a digital marketing course in Ahmedabad for approximately ₹19K.

3) When to do Digital Marketing Course?

There is no one ideal time to learn digital marketing since this course is extremely beneficial. You can join such a course whenever you feel that you aren’t satisfied with your current job and would like to do something more creative and interesting. You can even join it if you aren’t sure about a specific career after your studies are over.

4) Where to do Digital Marketing Course?

There are a lot of institutes across Ahmedabad and India that provide digital marketing courses. However, it is always advisable to join a reputed institute. This is because you need to learn a lot of things about digital marketing before you can actually begin your career in the industry. If you haven’t joined a good institute, you might not be able to learn everything that you need to know.
That is why it is advisable to join a leading digital marketing institute in your city only!

5) Which Digital Marketing Course is Better?

There are a lot of different courses when it comes to digital marketing. There are some that just give you a basic introduction while there are also some others that help experts become better. For a beginner, however, it is advisable to take a complete digital marketing course that starts at the introduction and ends at expert level digital marketing strategies so that you are completely ready to work by the time you finish the course!

Types of Digital Marketing

Digital marketing is the buzzword around. With the rapid advent of smartphones and the omnipresent features of the internet, digital marketing is inevitable. It may be an email in your inbox, Facebook ad, a text message sent on your phone, or an Instagram post by an influencer. There are a number of facets in digital marketing which are as follows –

1. Search Engine Optimization (SEO)

Simply explained, SEO is structuring and optimizing the pages of any website so that they can appear higher on the search engine result pages (SERPs). The better the rank, the easier it is for customers to find it and eventually affect the revenue of the brand.

2. Paid Social and Paid Search Advertising

Sponsored updates and advertisements that can be seen on social media as well as on SERPs are referred to as paid search ads. Advertisers generate these paid adverts and compete with other brands for placement on their ads over the preferred social network.

3. Email Marketing

All the newsletters and coupons that you get through your email are part of email marketing. But it is not just limited to it, there can be different marketing-related interactions over email and all of them encompass email marketing.

4. Content Marketing

Content marketing is when you use content to advertise, brand and market brands using online content (and often employs SEO, paid search, and paid social advertising). All of these content types (and more) can be categorized into some common content types such as:

Blog posts
Infographics
Videos
eBooks
White papers

The other elements often included in the new age of digital marketing are design, apps, marketing automation, mobile marketing and SMS, web analytics, and growth hacking.

Why Choose a Career in Digital Marketing?

There is a rising demand for digital marketers in today’s world. As more businesses see the value of online marketing, the number of employment openings in the field continues to grow. Advertising jobs are predicted to rise at a faster-than-average rate of 9% over the next few years.

How to Start a Career in Digital Marketing?

The only three things you need to flourish in digital marketing are education and experience. Fortunately, there are various trusted and new age resources available online for learning the tools of the trade. For beginners, the following steps can be helpful –

Get into online courses and certifications that can improve your CV
Create a blog of your own and share your digital marketing ideas
Apply for an internship with a trusted company

Sep 27 2021

How to become a Digital Marketing Expert?

The world is going digital today and so are the businesses. The businesses that are not opting for the digital marketing techniques are termed outdated. Customers are loving those marketing and advertising techniques that are reaching them digitally. A short email, a text message or a small pop-up is more than sufficient for brand promotion and today customers are looking for these small prompts only.
Having said so, this is also true that any tom, dick or harry is considering himself a digital marketing expert. As per an estimate, over half of the businesses today are banging their head for the digital marketing experts and finding it very challenging to procure the right talent.
However, this is a bad news for the businesses who are trying get the right digital marketing expert but, there are many digital marketing Training in Ahmedabad that are helping individuals to bring their talent into the limelight and get a reputable position in the professional world.

To unravel the opportunities of digital marketing, you should get enrolled yourself in the best digital marketing institute in Ahmedabad.

If you are really keen on joining a digital marketing course in Ahmedabad and learning the marketing tactics, here we provide you with four paths through which you can carve out a great career for yourself.

1. SEO specialist

The job of an SEO expert is the most rewarding in the world today. The reason for this is that Google keeps changing its algorithms and companies need an expert to understand these algorithms and change the digital marketing strategy accordingly. There is a great demand for SEO specialists in the market. With hard work, determination and perseverance, you can become a successful SEO expert.

2. PPC specialist

Pay-per-click colloquially known as PPC is an internet marketing model under which the advertisers displays their ad on the web but they pay for it when the ad is clicked by a user. It is a great way to divert clicks towards your website and provides better returns than that of organic SEO search. It would require strong analytical skills and an eye for detail to become an expert at PPC.

3. Social media marketing specialist

Businesses use social media to share their content and social media is a great tool to gain popularity. Today, all the businesses need a strong social media presence to attract customers. However, dealing with social media is not the task of any tom, dick or harry. Become an expert and stand yourself apart from the crowd.

4. Digital marketing specialist

If you do not wish to master any of the above fields, you can choose to go for a comprehensive digital marketing course. This course will provide you with an in-depth knowledge of the critical areas of digital marketing. The course will create a better understanding of all the concepts and branches of digital marketing and prepare you so well that you will be able to lead a team of digital marketing experts.

How to become a professional digital marketing expert?

Learn digital marketing essentials

First, you need to learn what digital marketing is and how it works. The popular digital marketing channels are SEO, PPC, social media marketing, website marketing, content marketing, affiliate marketing, and many more. As a digital marketing manager, you should have adequate knowledge of what is the role of each channel, what it does, and how to use it. Try to learn digital marketing from the experts because they have the experience, expertise, and knowledge needed to create digital content that is extremely accessible for beginners.

Connect with like-minded individuals

Whether you want to build your personal brand or want to work for a global organisation, an active community can make or break your business. So why wouldn’t you want to be actively involved in a like-minded community of digital marketers?

Become a member of a professional body

Digital marketing is a budding industry around the world, meaning that being a member of a professional digital marketing representative body can help you stand out from the competition while trying to look for a job.

Stay up-to-date with the present trends of digital marketing

To become a best-in-class digital marketer, make sure that you are staying up-to-date with industry issues, valuable content, and various updates.

Practice continuous learning

Investing in training throughout your digital marketing career can help you become an astonishing digital marketer with a diverse skill set.

Nowadays, companies cannot ignore the need for digital marketing and the need for digital marketing experts is ever growing. Get yourself enrolled in the digital marketing course today and become a shining star.

Jul 19 2021

Top 10 Reasons why digital marketing is a good career in India

Why choose digital marketing as a career?

Digital Marketing Future
Digital marketing has brought about revolutionary changes in the corporate field. With its emergence, a completely new marketing domain is formed which is growing day by day. Digital Marketing is currently one of the fastest growing industries in India. By the end of the year 2017, more than 70% of Indian companies will start using digital marketing rigorously.As per a combined study of CII & KPMG, 20+ Lakh jobs have been created in the Digital Marketing space by the year 2020.
While the demand of the field is very high, there aren’t enough professionals in the market available currently. This makes it the perfect time to start for anyone who is planning to go for a digital marketing career. To boost up your digital marketing career, you should enrol in the best digital marketing institute in Ahmedabad.

Is digital marketing a good job?

As a career option, digital marketing is very beneficial. Professionals in the industry get a lot of advantages with great job opportunities. Additionally, there is a lot of scope of digital marketing in India in the current scenario. Here are the top 10 reason why digital marketing is a good career option in India.

1. The industry is growing like never before!

Currently, the world has more than 3,567,365,887 active internet users. The number of internet users is increasing like never before in India as well in both urban as well as rural areas. By 2020, we are going to reach the number of 730 million active users from India alone. This is double double the number of 350 million users in 2015. These statistics are just a small reflection of the widespread influence of the internet on our daily lives.

2. Your qualifications don’t matter.

Unlike most of the corporate jobs, you don’t need high-profile educational qualifications to begin your career. The job of a digital marketer is focused on some specific areas only. In a nutshell it required 3 core things,

Your willingness to learn new things every day
Your English Proficiency
Basic Analytical Skill

If you are a master in these areas, your qualifications don’t matter at all. You can simply go for a good digital marketing course in India and start working as per your convenience regardless of your educational or professional background.

A common delusion about digital marketing is that you should have a strong technical or marketing background to plunge into this profession. The truth is that you need not be a tech proficient or business graduate to make a career in digital marketing. You just need to do a basic course in digital marketing from a reputed digital marketing institute in Ahmedabad so that you can get an idea about what digital marketing is. To get a digital marketing opportunity, you should be creative enough to make the product shine in the internet hustle.

3. The payment scope is endless.

There are many career options in the market that require minimal or no educational qualifications. But more often than not, these jobs don’t pay well. Employees usually face a lot of exploitation and are hardly ever paid what they deserve. But that is not the case with digital marketing. Even beginners in the industry with no experience are paid 15 – 20 K a month. And with only a few years of experience, your income can increase to 5 – 12 Lakhs per annum.

4. There are a lot of job opportunities to choose from.

With the digital marketing industry at its peak, there are endless job opportunities. While professionals of other professions are finding it difficult to get a job, there are literally no digital marketers available. Almost every other company in the market is looking for more and more digital marketing professionals. With so many jobs available, you get to choose the job that you find the best.

The number of digital marketers is less as compared to available jobs. Thus, the digital marketing scope offers a plethora of opportunities in the business and technology sector. The specializations required for jobs have lessened unemployment. With the market competition on the rise, there are various options for specializing in digital marketing. It is because every part of marketing is divided into various sectors.

Currently there are more than 500 job openings for Digital Marketing Professionals from Ahmedabad alone. Mumbai has some 3000 job openings, Banglore has more than 2000 openings, while Delhi/ NCR has a whooping 4000 job openings. If you look at the major cities of India, you can find more than 13,000 job openings for digital marketing professionals.

Several studies have claimed that around 28.5k digital marketing jobs on Naukri.com are updated daily.

5. You get the liberty to choose your job profile.

The best thing about digital marketing is that it is really flexible. Unlike other usual jobs, there are no rules that restrict you in a digital marketing career. You get the complete freedom to choose your job profile. You can work as a full-time professional, a freelancer or a digital marketing consultant. You can work online from your home or you can work offline in various companies. Whatever suits your requirements can be done in a digital marketing career.
If you wish to go for freelancing, you have a lot of opportunities there as well. Many popular websites like Fiverr, Upwork, Elance, Freelancer, People Per Hour provide a lot of freelance work for digital marketing professionals. You can find some 1800 projects on Elance, 1000 projects on Freelancer, 10,000+ projects on Upwork, around 150 projects on People Per Hour and many others on different websites.

6. You get to choose your work scope.

Digital marketing has a lot of flexibility even in terms of the work scope. It is a vast domain that has a lot of different sub-fields. Going for digital marketing does not mean doing one thing for life. You get to choose from a lot of options. You can work as a social media marketer, a content writer, a digital marketing manager, an SEO specialist or something else. You can work with whatever you understand the most and have the most fun doing.

The specializations in a digital marketing career were created because the work of digital marketing is cumbersome. One person may not possess adequate knowledge regarding all the tasks involved. Hence, the market needs specialized people in a particular section of digital marketing. You can choose that discipline of digital marketing where you have astonishing knowledge, skills, and interest.

7. You don’t need to work full-time.

If you are a student or a budding entrepreneur or anyone else who cannot work full-time but wishes to earn some good money, you can easily go for digital marketing. Not all the companies want to hire full-time digital marketing professionals. Some of them are even looking for freelancers who can work part-time. Thus, you don’t have to give up what you are currently doing. Just arrange your schedule to find some time for digital marketing and you are done.

8. It is an innovative and interesting job.

Along with a good pay and endless job opportunities, with digital marketing, you also get a very interesting job. Professionals in this industry are always required to work with innovation and creativity. Apart from certain technical aspects, there are no rules in digital marketing. You are free to experiment and work as your heart pleases.

9. The learning period is brief and easy.

As mentioned, there are only some technical aspects that need attention in digital marketing. That is why the training period for a digital marketer is also very brief. You don’t need to undergo years and years of learning. Just a few months of exposure to the industry will make you qualified enough to start your career.

If you join our institute, Digital Marketing Training Institute in Ahmedabad, you can become a trained professional in a matter of 3 months.

10. Start your career without any help.

Conventionally, getting a good job requires a lot of support. You either need to have a strong CV with a lot of internship certificates. Or you need a good college to help you with the placements. But when it comes to digital marketing, there are no such pre-requisites. You can easily find a quality job on your own. All you need is proper training and a creative mind to kickstart your career.

Scope of digital marketing in India

Digital marketing is yet in its budding stage in India. It hasn’t even been a decade since the field has become a full-fledged profession. That is the reason why there is a lot of scope for the same in India. As of now, we don’t have any university or college courses for digital marketing. Plus, there are very few people who even know about the existence of such a job. In this scenario, a digital marketing professional can get a lot of liberty and flexibility in terms of the work. He/ She can also get a lot of job opportunities with very good pay-scales.
Currently, there are a lot of institutes as well providing digital marketing course in Ahmedabad. Get enrolled in any such institute and begin your career.

Being a certified digital marketing professional from a reputed digital marketing institute in Ahmedabad will enhance your job opportunities and ensure better career growth. Mentioning that in your resume will also add more weight.

When you learn some specific digital marketing skills, it will also help you in having an upper hand in some other job profiles. So, when you apply for some other jobs (apart from digital marketing jobs), your hiring chances will be higher if you have proficient knowledge of digital marketing.

The career aspirants need not be from the marketing field to become digital marketing professionals. The markets are crammed with a plethora of digital marketing jobs, but the people willing to work in the field are lesser. Because of this demand and supply gap, the scope for digital marketing Jobs is enormous.

How to start a digital marketing career in India?

As of now, there are no universities providing digital marketing courses in India. However, many institutes are focusing on providing specialised digital marketing training. The goal of our team at the Digital Marketing Training Institute in Ahmedabad is the same, to provide classroom training programs for digital marketing professionals. From teaching you what digital marketing is to help you select the right work scope and job opportunities, we help you completely. With such help, you can get trained for a career in the industry very easily. Such training also helps you get better job opportunities and better payments.

Jun 18 2021

Factors to Keep in mind while choosing Best Digital Marketing Trainer For You

As digital marketing is buzzing everywhere over the past few years, people are choosing it to make a lucrative career. Selecting the best digital marketing course in Ahmedabad from a reputed institute will not only polish your skills but also help you to establish yourself firmly in this competitive world. There is a pool of institutes that claims to be the best digital marketing knowledge imparters, but this is not justified as we all know this fact. There are vast differences of actually being the best institute and showcasing something that is only on hoardings and advertising palettes. There is hardly any institution that offers a guarantee on building sharp minds and molding well trained digital marketers. An institute with a well-fledged trainer is what you should look for when opting for a digital marketing course.

Here, we are going to mention how to choose the best trainer for enrolling yourself in the best digital marketing course in Ahmedabad.

Expertise teachers

An institute which has a set of expert teachers and trainers is something which makes the results of an institute outshine. So it is mandatory to consider if the institute employs an array of dedicated digital marketing trainers. When digital marketing trainers frame a course, they do it with proper planning and knowledge that are visible through the training they offer. The trainers should carry pamphlets, proper strategy and notes for their students to make them equally proficient and capable of achieving their goals. While learning from the trainers, you can understand whether they are committed to their teaching or just doing their job at the institute.

Trainers and teachers with a working experience

Everyone can become a teacher if they have knowledge of the digital marketing field. But experience is what counts. A teacher with knowledge plus experience always ranks high in comparison to a trainer with only knowledge and nil experience. People who aspire of being a digital marketer should choose an institution that deploys trainers with a good number of industrial experience to add on to their laurels. An ideal trainer has a plethora of digital marketing industry experience with a teaching bent of mind. Someone having 5 years of digital marketing work experience with a couple of years of training experience would be an ideal digital marketing trainer from whom you can learn a chunk of things regarding digital marketing. Most of you would wish to be first a professionally acceptable digital marketer.

A responsible trainer

It is always better to choose an institution which has responsible teachers and trainers working in their institute. The sole motive of the trainers should be to develop the non-digital marketers to perfect digital marketers taking full responsibility. An ideal digital marketing trainer will be responsible for evaluating your needs and current practices of digital marketing. He/she will design and deliver a digital marketing training development plan, complete with materials, tutorials, instructions, and other learning resources. An ideal trainer will train you in every facet of digital marketing so that you can grasp the subject in a better way.

The capability of the trainers to be a digital marketer themselves

Choosing an institute which employs trainers who are well versed with the digital interactive platform is a smart way of choosing the best institute for your learning needs. A trainer who is active on other social media platforms and is capable of using the digital marketing technologies to impart his knowledge is the one who can develop professional digital marketers. Research and acquire more information about the trainer and ensure that the trainer is highly connected in the digital marketing industry.

Course content and demo sessions

Make sure that before enrolling yourself in a digital marketing institute, you give a trial in the demo classes. Demo classes will help you to analyze the actual scenario of the institute and the capability of the trainers who are there to teach digital marketing. Apart from this, you can also have a look at the course content and then finally make your decision of choosing the institute. Moreover, you must know the importance of professional certification in your career. So, choose the best digital marketing course in Ahmedabad that offers you a valid certification that will enhance your opportunities in the future. Check the following things.

· What certifications does the course offer after completion?
· How well is the course recognized by the industry?
· How relevant is the certification to you?
· Who offers these certifications?

A digital marketing trainer can make or break your career. So, prudently choose the best trainer who will help you to make a dazzling career in this field.

TraininginSEO offers the best digital marketing course in Ahmedabad to aspirants. The institute is run and managed by professional trainers who have umpteen knowledge and experience in this field.

Join TraininginSEO and make a glaring career in the field of digital marketing.

Jan 24 2021

15 Things To Take Into Consideration Before Joining Digital Marketing Course

The world of digital marketing is growing by the day and with it is growing the demand for professionals in the field. A lot of people from a lot of different industries are considering digital marketing as their career choice. However, there are a few things that need to be considered before you enroll yourself for a Digital Marketing Course in Ahmedabad or any other place. Read this blog to find out all these things.

1. Passion

The most important factor to be considered before choosing a career is definitely your passion for the work. If that is absent, you cannot have a fulfilling and profitable career.

2. Feedback or Enquiry

No matter which institute you are planning to join, don’t take them just for their word. Enquire about the course details and try to get some feedback from previous students.

3. Institute’s Expertise

Find out how long the institute has been working in the industry. Go through some of their online demo classes. Make sure they are experts in field of digital marketing.

4. Trainer Faculty

Also, go through the profile of the actual faculties who are going to teach you. They must essentially have a good amount of theoretical knowledge and work experience.

5. Review and Rating

Go to various platforms like Google, Facebook, etc. and see what other people have to say about their experience with the institute.

6. Practical v/s Theory

Check the distribution of theoretical and practical classes that the institute is going to provide because both are equally important for you professionally.

7. Past Records

Ask the institute for some previous records and see where their students are working currently to get a good idea of their coaching.

8. Fees Structure

While good quality comes at a good cost, there is no need to overpay. Before finalizing your institute check their fee structure and compare it with other institutes as well.

9. Batch Strength

Unlike school or college studies, here you will need some focused attention from the faculties. So, check the batch size they are planning to have.

10. Course Material

Go through some sample course material that the institute is going to provide and compare it with others to get an idea of their expertise.

11. Job Placement

Apart from the training, find out if the institute is willing to provide you some placement assistance. A lot of institutes are helping their students with it making it easier for the students to find a good job.

12. Certification

Find an institute that will not only help you with your own certification but will also assist you with other certifications like Google Analytics, Google AdWords, etc. which are very important for your CV.
All in all, the institute you will join for digital marketing will have a long-lasting impact on your complete career. That is why it is always a good idea to be thorough with your research before you join any place.

13. Practical Learning

Make sure you’re taking practical Digital Marketing Training in Ahmedabad before enrolling in one. Don’t just look at the false attributes; talk to students who have previously attended that training facility. Practical knowledge will assist you not only in obtaining a career but also in all aspects of your life. Because digital marketing is 90% practical knowledge, be cautious while selecting a course.

14. All Modules & Tools Should be Advanced

Many institutes have work done using basic modules and tools and teach those to their students, but that limits the students only obtaining a basic understanding of the work and are unable to confront the technical round of the interview due to the lack of knowledge of the latest technologies. Offices and corporates use advanced tools in their working sector and it is necessary for a digital marketer to be familiar with the tools and techniques to shine in their career.

15. Choose your field

We understand that competition outside is fierce, but don’t be too harsh on yourself. When deciding which sector appeals to you the most, keep in mind that all careers pay well if you enjoy working in them. This is plain logic, therefore don’t rank certain marketing jobs higher than others merely because one’s income is higher. In the sphere of marketing, I notice a growing demand for User Experience Optimizers/Analysts from my personal perspective. In addition, data analysts and content developers of various subject matters are in high demand. So, if you find these job roles and descriptions interesting, these could be your big career move!

If you’re still perplexed by all of this, take our quiz to learn more about yourself and see what we think your marketing career path should be.

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