Introduction
Digital marketing is the future of marketing. Since it is measurable, reach all over the world and people are spending lots of time on the internet nowadays.
You can reach to 50K salary within 5 years in India. Also, there is huge demand all over the world for the same as well.
As a digital marketer, you should know the below things or your digital marketing course in Ahmedabad should include the below things to make you ready for the job.
Social Media Marketing: –
Social media is a major source of social media marketing which help the organisation to make connections between the organisation and fans, people, community, society etc. Social media help to create awareness about the product or services of the company to the people. This is the ideal role for someone who is fervent about social media. As a social media marketing manager, you need to help companies in communicating and engaging with their customers across different social media channels. To run a paid campaign on social media, you need to become proficient. A deft social media marketing manager will create brand awareness among the customers and will certainly help in building a brand community. The starting salary of a social media marketing manager could be around 5 lakhs per year.
Content Marketing: –
Content marketing helps to describe the product or service to the people so that they can be aware about the company or organisation which will help company to make profitable action. Content marketing includes managing the blog, sales page copywriting, email communications, PR, video marketing, etc. As a content marketing manager, you need to develop eye-catching and lucrative content on behalf of the company to manage both online and offline campaigns. You must have excellent communication skills and should understand what your customers expect from the company. The average salary of a content marketing manager is nearly 4-5 lakhs.
Search Engine Optimization: –
Using the appropriate and strong keyword will help the organisation to be on the top search list of Google. It is the work of the SEO to optimize the website all content in such a way whenever you search on Google you should find the link of the organisation first.
The prime responsibility of a search engine optimization manager is to optimize the website in such a way that it appears on the top of the search engine result pages. As an optimizer, you should be proficient in keyword researching, handling webmaster tools, managing duplicate content, getting pages indexed, familiarity with SEO tools, etc. An experienced SEO manager may earn 4-6 lakhs per annum.
Search Engine Marketing: –
Search engine marketing is a paid service where marketer paid an amount to the website so that they can show their message on their site which will overall promote their organisation. Google AdWords is the major source of search engine marketing as it brings rank on the Google search engine.
The core responsibility of SE marketer is to meet the target of leads or clicks at a restricted budget. You must have sufficient knowledge of keyword research, bid optimization and management, ad copy-writing, analysis and split testing ad campaigns. So, as an SE manager, you are responsible for generating leads as per the needs of the business. The average salary of a search engine marketing manager is nearly 4 lakhs.
Pay Per Click Advertising: –
Unlike SEM, pay per click advertising on the source of marketing their marketer has to pay for every click on the website and it will help the marketer to promote their product or service to the people. Google Adword help people to search about the topic easily and it becomes a marketing strategy for SEO. Before company start their website they should focus on the Google Adword that can promote and enhance their business.
By utilizing his expertise, a PPC specialist advises on how to maximize the results of a campaign. A PPC specialist also needs to produce detailed analysis and reports of various campaigns.
Email Marketing: –
Email marketing help market to send a regular update to the people who are email subscriber so that company can build a strong relationship with the customer. If the email list is high or more than chance of promoting is also more and it will lead to the best digital marketing. There are multiple email platforms available in the world like Sendgrid, Mailchimp etc. This email platform help to send marketing email to customer and make a strong connection with them. This email platform helps the organisation to build their brand. Nowadays many e-commerce websites do email marketing to promote their organisation so that people will be connected and start using their website.
As an email marketing manager, you need to create engaging email marketing content, integrate social media into the emails, add call-to-action buttons into it, optimize the emails for laptop, mobiles, etc. You also need to conduct A/B testing to find out what works and what doesn’t. The average salary of an email marketing manager is 4.5-5 lakhs per annum.
YouTube Marketing: –
YouTube it’s the best source of marketing as to see any video people approach YouTube and if your advertisement is entertaining Approach of people will be high and due to which it will lead to promotion of your business.
To learn all these branches of digital marketing, you should enrol yourself with the best digital marketing institute in Ahmedabad.
