With increasing penetration of the internet, the digital marketing industry is flourishing in India with an annual growth rate of 25-30%. Foreseeing its growth, a lot of youngsters are getting attracted towards this field. This industry is brimming with opportunities but the competition to survive is fierce. Freshers who have undergone some amount of training are more likely to get well paid jobs. It is advisable to join a digital marketing institute in Ahmedabad to improve career prospects.
These days digital marketing institutes can be found in every nook and corner. Many of them guarantee placements and promise to turn you into an expert in just two months of time. You must not forget that just like other fields, you can gain expertise only with experience in digital marketing. It requires a lot of dedication and patience. If you can find the right digital marketing institute, it becomes easier to kickstart career in this rapidly evolving field. Here we are sharing tips to zero in on the best digital marketing institute.
First of all, you have to list down your career objective. It will help you understand why you want to join the institute. Also note whether you want to work online or offline. Consider other aspects like how much time you can allocate for work, if you can work from home or not, if you would like to work during the weekend or not etc. Check your skills before joining the institute. That will help you determine whether you want to go for a basic course or advanced course. If you want to learn about a specific topic, let the institute know before joining.
In order to build a flourishing career in the digital marketing industry, you need to invest time and money in course. Decide how much money you want to invest in the training. Digital marketing courses vary from Rs. 25,000 to Rs. 3,00,000. If it is advisable not to opt for cheap courses. There are possibilities that cheap courses may just be a waste of both time and money. While selecting an institute, consider the cost of travelling and accommodation if it is away from home. Each and every institute has a different way of teaching. You should focus on the method of teaching. If it falls in line with your thought process, then you should finalize the institute.
Since good digital marketing courses are expensive, it is vital for you to ask some important questions to the counsellor before joining. You should enquire how many students does the institute take in a batch. Also ask about the time duration of the next batch, if any educational qualifications are needed for enrolling for the course. If you are planning to take up a course along with a job, check with the institute about the policy and how they will help you catch up. Understand the formalities for registration. Ensure you have all the required documents to join the course.
These days the internet has become a good source of checking the reviews of an institute. Sometimes institutes become famous through word of mouth. You can find students reviews or feedback online. If possible, try to get the phone number of an alumni and personally ask them about the institute. Check the placement record of the institute. If possible, have a look at average salary alumni of the institute are getting. It will give you a fair idea of the institute’s quality of education. If possible, go through some of the alumni’s LinkedIn profiles or social media profiles. If the institute has a website or a page on social media, do check it out.
Faculties are the backbone of any institute. It is always good to check out their background before joining the institute. LinkedIn and Quora are good sources to find out more about the faculties. There are possibilities that they might be writing blogs. Reading it will give you an idea whether they have real knowledge of the subject or they are writing just for the sake of writing.
Take infrastructure of the institute into consideration including cleanliness, A/C, chairs, Wi-Fi connection etc. In the field of digital marketing, practical knowledge is equally important as theoretical knowledge. Before joining, check how much weightage is given to practicals. Prefer institutes that give you exposure to connect with industry leaders.
After shortlisting the institutes, visit them personally. Talk to a few students personally. It will help you make the right decision.
Digital marketing agencies are always looking for freshers with extensive knowledge of SEO, analytics, content creation, content marketing, email marketing etc. Ensure when you complete your course with an institute, you are well versed with any of these skills. In the field of digital marketing, expertise is more important than experience. As per a news report, mid-level salaries in the digital marketing sector is at par with senior executives of IT companies. This is a blooming field and growth opportunities are immense. All you need to do is to be proficient in one skill.
People generally do not change their email addresses frequently. This is what makes email marketing a powerful tool. Email marketing is an effective way to launch successful campaigns.Even giant MNCs don’t shy away from using it. Learn the art of email marketing to attract and retain users and you are sure to land a rewarding job in the field of digital marketing.
