Economy is in tatters. Not only in India, across the globe covid-19 pandemic has hit the economies hard and millions of people are losing jobs. Well, every dark cloud has a silver lining. There is one field which is still booming and blooming amidst lockdown and slowdown, that is- digital marketing. If you are planning to build a career in the field of digital marketing, this is the best time to be in the market. As people are mostly sitting at home, working from homes, the usage of the internet is rapidly increasing. This has contributed chiefly to the growth spurt digital marketing industry has witnessed in the past few months. In addition to that, websites with quality content have witnessed consistent growth in the online traffic.
The digital era is here. While crossing the trying times during the pandemic, there has been an astronomical rise in eCommerce and remote work. With consumers staying mostly indoors, and the brick and mortar establishments also closing their doors, there has been no other alternative than going digital. With both businesses and customers going digital, brands had to look for ways to penetrate the virtual market place. This is the right time to get involved in the digital marketing course in Ahmedabad to let the digital entrepreneur in you get wings and start a new career.
Did you know that the latest CMO Survey showed about 56% of the business have changed their go-to-businesses models because digital opportunities seem more feasible than the physical one?
The perennial debate on whether traditional marketing is taking a backseat continues but the uncertain times proved how the brands can survive plagued times if they had digital business options. Creating strategic and successful strategies for campaigns can prove exceptionally fruitful for the brands and those who master the craft can thrive in this saturated market place with a perfect digital marketing career. There has been paradigm-shifting changes in the marketing realm and has called for enormous demands on digital marketing.
What is digital marketing?
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There are millions of websites on the internet. The art of attracting people to your website or social media channel is called digital marketing. Gone are the days when newspapers, flyers and radios were the only media of advertising. Now most of the advertising is done online. These days a prominent presence on the internet establishes a strong presence in the market as well. A good digital marketer understands the client’s needs and prepares an effective digital marketing strategy to grow and strengthen the client’s business online.
How can I start a career in 2021 digital marketing?
There are umpteen growth opportunities in this thriving field. However digital or social media marketing still is not taught as a mainstream subject in colleges or MBA classes. That is why, it is always good to take up a Digital Marketing Course In Ahmedabad before starting your journey On The Digital Marketing Career Path so that you know your strengths and weaknesses.
What to do after a digital marketing course?
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After completion of the course, you should apply for an internship in a reputed digital marketing agency. This will equip you with the experience required to survive and thrive in the industry. Companies also prefer candidates with some experience in the field. So, it is always wise to sharpen your digital marketing skills in an internship before applying for a job.
Salary after digital marketing course
If you have a question in mind – How Much Does A Digital Marketer Earn In India ?The answer is- a lot. Currently the digital marketing field is creating 1.5 lakh jobs. The figure on Naukri.com shows that companies currently need more than 37,000 digital marketers. Country wide requirements for digital marketers must be much more than this. This field is growing by leaps and bounds. Salary may vary as per the work profile, experience and expertise.
Let’s take a glance at how much people are earning in the field of digital marketing and what are their work profiles.
1. Digital Marketing Executive
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There are various types of jobs in the digital marketing field. Freshers join the industry as digital marketing executive or search engine optimization (SEO) executive. Companies do have posts like social media marketing executive and search engine marketing executive etc. These are the basic jobs in the industry which require key skills like testing, researching and analysing. You will need to do a lot of research based on your area of expertise and optimize client’s website, social media profiles so that it ranks for the selected keywords. A digital marketer has to keep an eye on the latest Google algorithm to understand and predict the changing trends. The freshers are paid around Rs. 1.50 lakhs to Rs. 2.10 lakhs per annum.
2. Digital Marketing Specialist:
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If you are talented, within a year or two you can get promoted to the post of digital marketing specialist having a specialist skill in SEM or SEO. Their salaries can be around Rs. 2.70 lakh to Rs 3.12 lakh per annum. At this stage your input will be very important for your organization. You can choose to work independently too.
3. Digital Marketing Manager (Team Leader):
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Once your position is elevated to digital marketing manager or a team leader after a few years of experience, 3 or 4 people will work under you. As an SEO or SMO leader, you will get a chance to lead a team and you will be responsible for building and executing digital marketing strategy and plans for your team. In India Digital Marketing Managers generally earn around Rs. 3.70 lakhs to Rs. 4.08 lakhs per annum.
4. Digital Marketing Analyst:
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As you spend more years in the industry, you will start understanding the nitty gritties of your industry. If you have sharp analytical skills, the digital marketing sector needs skilled analysts for SEO, SEM and SMM. You will be the torchbearer and guide the digital marketing team in a particular direction with your key analytical skills. Analysts are paid as high as Rs. 4.70 lakhs to Rs. 6.08 lakhs in a year, depending on how much the company needs them.
5. Digital Marketing Head:
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This is the top profile one can aim for in the field of digital marketing. Only big organizations and business groups with the need for in-depth marketing strategies and campaign hire digital marketing head. Once you are elevated to this position, you will be responsible for overall digital marketing function and it will ask for a lot of involvement and dedication from your side to satisfy your clients. An average salary for a digital marketing head is around Rs. 6.75 lakhs per annum in India.
Currently in India, some digital marketing managers with the background in marketing and with 10 to 12 years of experience are earning as high as Rs. 16 to 19 lakhs in a year. If you have no background in marketing but you still excel in the digital marketing field, as a manager you can earn as much as Rs. 12 to 15 lakhs after spending 10 to 12 years in the industry. Heads of Online Marketing are paid attractive Rs. 35 to 50 lakhs per annum package after 10 to 12 years of experience.
If you are creative, your mind is full of innovative ideas and you have a penchant for marketing, digital marketing is the right field for you. Here, sky is the limit and you can grow in a company or individually as per your talent.
The Rise in the Digital Marketing Career
As an industry which is swarming up with opportunities, digital marketing is here to provide excellent career options that didn’t even exist a decade back. But today, as businesses are getting more thrust into this new ecosystem, there is a constant requirement of professionals with digital skills who can successfully navigate through this new landscape. Figures by Burning Glass Technologies showed that four out of 10 job positions in marketing will look for professionals who have digital marketing skills.
Salary Trends in Digital Marketing for 2021
Of the very few sectors who are offering pay hikes even during these trying times is in the digital marketing industry. Depending on the employee’s digital skills and the right marketing background, professionals can claim a better salary. A report by Burning Glass Technologies showed job roles that list digital skills can provide about 29% more payout than others. Of the many job opportunities, you need to understand where the scope and future of the career will lead you and with digital marketing, the chances of rising up the ladder are plenty.
