Digital Marketing Trends

Nov 16 2023

Trends and Predictions and the future of Digital Marketing for 2024

Over the past ten years, digital marketing has experienced remarkable growth and transformation. Staying ahead of the curve and projecting the future of digital marketing becomes important for marketers as technology advances and customer behavior changes. Digital marketing has the potential to transform small and large businesses from nothing to something concrete which is the reason why so many young people search for a reputed Digital Marketing Institute in Ahmedabad so that they can learn the intricacies of digital marketing and implement their own or the client’s business. As we proceed toward 2024, we will understand the trends and predictions and the future of digital marketing in 2024 and the coming years in this article.

Trends in Digital Marketing for 2024

Artificial Intelligence (AI)

Artificial intelligence is already having an impact on digital marketing, and this trend is only going to get bigger. By 2024, artificial intelligence (AI) will be a crucial component of all marketing campaigns, from chatbots for customer service to tailored content recommendations. With the help of AI-powered technologies, marketers will be able to collect and evaluate enormous volumes of data, giving customers more customized and targeted experiences.

Voice search

Because of smart speakers and virtual assistants like Alexa, Siri, and Google Assistant, voice search has been becoming more and more common. It’s estimated that 50% of all searches will be voice-based by 2024. Marketers need to focus on long-tail keywords and conversational language when optimising their websites and content for voice search. Voice-responsive content and voice-activated advertisements will soon be standard elements of digital marketing campaigns.

Augmented Reality (AR) and Virtual Reality (VR)

The way brands interact with their audiences will be completely transformed by developments in AR and VR technologies. We may anticipate seeing more interactive and immersive AR and VR experiences included into digital marketing campaigns by 2024. These technologies, which range from simulated showrooms to virtual product try-ons, will allow customers to interact and experience with businesses in entirely new ways, increasing satisfaction and driving sales.

Personalization at Scale

Although personalization has always been important for successful marketing, it will soon reach new heights. Marketers will be able to generate hyper-personalized experiences at scale with the aid of AI and machine learning. Brands will be able to give personalized content, offers, and suggestions to specific consumers by utilizing customer data, behavioral insights, and real-time interactions. This will increase customer loyalty and boost conversion rates.

Influencer marketing

But as customers get more discriminating, the field of influencer marketing will change. Transparency and sincerity will be crucial by 2024. It will be essential for brands to concentrate on establishing enduring connections with influencers who share their beliefs and exhibit authentic proficiency. Because they cater to niche audiences and have higher levels of engagement, micro and nano influencers will likewise become more well-known.

Future of digital marketing

2024 will see revolutionary developments in the rapidly changing field of digital marketing, fueled by the development of voice search, AI improvements, and the need for personalization. Although there are many exciting potentials in the market, companies still need to exercise caution, particularly when it comes to data privacy and ad-blocking software. Success in this field will mostly depend on one’s ability to adjust quickly, predict developments, and remain dedicated to providing authentic, personalized experiences. Businesses need to prepare themselves to not only ride the digital wave but also fully utilize its potential to be at the forefront of innovation, engagement, and growth. Hence more and more people will join Digital Marketing training in Ahmedabad for a better future.

May 26 2020

Game Changer Trends of Digital Marketing Industry You Must not Miss

Change is the only constant. This proverb is perfectly applicable to the digital marketing fields. Here, trends change like British weather. It is important for digital marketers to keep themselves updated with the latest developments. Since this is a highly competitive field, it is better to undergo digital marketing training in Ahmedabad to stand a chance of survival. Here is the list of trends and features we think are going to change the game very soon.

1. Microsoft Rewards

Microsoft Advertisement launched rewards and sweepstakes for advertisers. This is a new initiative in which you have to complete the Microsoft Advertising Certified Professional (MACP) certification or add a new Microsoft Advertising account or enrol in the Microsoft Advertising Partner Program. In return, you will be rewarded. This initiative has a huge potential to become mainstream in the coming years.

2. Walmart’s Game Changer Move

In January 2020, Walmart launched sponsored ads via API partners like Flywheel Digital, Kenshoo, Pacvue and Teikametrics. This move is going to change the equations of e-commerce advertising.

3. New YouTube Feature

In the updated YouTube studio, YouTube has added a new feature named ‘assisted trim’. This will allow the creator to remove a section of the video that might have copyright claimed content. This feature automatically releases video of the copyright claim.

4. Twitter Ensures Better User Experience

Many times, people can’t understand why a particular post is shown on their timeline. To enhance user experience Twitter is developing preview elements on topic listing. It will show relevant details like related hashtags, follower counts and if the topic is active on social media or not.

5. Google’s “Choose Area” Feature

Google has recently introduced an option to “choose” your area or current location. When you do so, the results show the local pack. Google tested this feature for six months, now it is live.

6. “Get More Reviews” Feature

Google is greatly used for checking reviews of a product, service or place. Until now the button showed “write a review”. Google has changed it to “get more reviews” for the people who are doing business. On clicking that button, google shows how you can ask people to leave reviews for your business.

7. Lists on Google Maps

This is an interesting feature. Google is testing new search user interface treatment for map results. It is named Lists of Google Maps. Taking details from Google Maps and Google My Business Listings, a list is shown. Users can scroll through the list and learn more about them. This is one good way of boosting business.

8. Bing Pages

Finally, there is a program to manage Microsoft products like Bing and Outlook.com. Bing pages allow users to manage their presence on Bing and Outlook through their personal page where they can highlight their contact information and details of social media channels.

9. Google Map Linked to Businesses

Google has launched a new feature. If you type an address in it, it will further show other businesses nearby. This is one kind of advertisement for google users.

10. Google Custom Dimensions

Google ads has launched a feature called custom dimensions. This will help you simplify your large or complex accounts and campaign.

11. New Features on Instagram

To engage users, Instagram is coming up with new options which include Boomerang camera mode for Insta Stories, SloMo, Eco and Duo. Apart from this, users can now also trim and tweak the Boomerang loop to make the final clip look better.

12. Facebook Page Management History

In Facebook Page settings, you will find a new tab named ‘Page Management History’. Through this, page admins can overview their actions like page roll allocation, contact information, business manager relationships etc.

13. New Tool to Check Video Traffic

On Facebook Creator Studio dashboard, a new tool named ‘Traffic Source Insights’ is added. This gives admin minute details of video watch time and retention metrics in four categories namely ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’.

14. Twitter Empowers User

Twitter has become a prominent medium to troll celebrities and personalities across the world. To deal with the menace, twitter might enable users to limit people who can reply to their tweets. The users will get four options like Global, Group, Panel, Statement to decide who or how many people can reply to their tweets.

15. Twitter Bids Adieu to Audience Insights

Twitter launched Audience Insights feature in 2015 to give users a better idea about their followers, their demographic profiles, purchase behaviour etc. Twitter has removed this feature now and has not come up with any alternative yet.

16. New Look of Google Web Search Listing

Google launched a brand-new look for its web search listing which will help users get more clarity about the website he is visiting. With prominent domain listings and brand icons, it becomes easier for the user to understand the website he is visiting and explore further.

17. New Google Screened Ads

Google screened ads now show photos of professionals. This helps you understand who you are looking forward to hiring for a job or work. This is also beneficial for CTR and conversations.

18. Instagram DM will Pop-out on Desktop

Making Instagram DMs easily accessible, they will pop out on your desktop or laptop as notifications. This will make social media workflow integration easier. It will prove beneficial for those who are using Instagram DMs for customer service queries.

19. LinkedIn to Start Live-Streaming

Social media giant LinkedIn has launched a new feature called LinkedIn live to enable individual professionals and organizations to broadcast live video content to their network in real time. It further enables you to invite first-degree personal connections to follow a business page managed by you.

20. Instagram ‘Maps’ Sticker

After Google, Instagram is working on a new map sticker for stories. It displays the user’s location on the world map, making it easier to show the exact location where you are and what you are doing. For privacy reasons, others cannot zoom in too far.

21. Google Tool for E-commerce Queries

Google is all set to make e-commerce services better especially for clothing-related queries with new search results format. It allows you to see clothes, shoes, accessories in one place from across the web on your mobile screen. This time saver tool lets you browse through different stores and brands all at once.

22. Facebook Ads to be More Refined

You must have seen ‘Why am I seeing this ad?’ button on Facebook. This will help advertisers reach their target audience better.

23. Better Google Search Results

Now onwards one webpage will get only one opportunity to appear on Page 1 of Google search list. Until now web pages with featured snippets were displayed twice on page 1 of Google search organic listing, but no more. This will affect all search listings across the world.

24. Change in Google Desktop Results

Google is planning to show an old interface without Favicons. It means, it will show just the URL.

25. Google’s Profile Icon for Local Knowledge Panel

Google has rolled out profile icons for the local knowledge panel. After testing it for a year, Google is making it live for most businesses.

26. ‘Collections’ Listings Based on Search History

Google will gather information from search history and prepare ‘collections’ listings based on that. This will make jumping back into the task way easier. With the help of Artificial Intelligence, Google app will show similar pages you have searched recently. They might be related to your activities like cooking, shopping and hobbies.

27. Prominent Change in Insta Stories

With @ mention option, Instagram adds new stories and highlights stories that mention your profile. It becomes easier to stream these stories and re-share them.

28. Emojis for Twitter DM

You will now be able to react with emojis to Twitter DM within a thread. You can hover over the message and click the reaction button or double-tap on the message and pick up an emoji.

29. Google ‘Dataset Search’ Tool

Google has made dataset search tool available for all users. This is a new way to find in-depth data collections from a wide variety of subjects.

May 19 2020

20 Trends That will Rule the Digital Marketing Industry This Year

If you are a player in the digital marketing field, you must be knowing that this is a constantly evolving field and everyday rises with a new trend here. So, the life of a digital marketer is quite dynamic. He must keep himself updated to deliver optimum results to the clients. Digital marketing institute in Ahmedabad also helps you keep updated with the latest trends. Here is the list of 20 trends that we think are going to rule the digital marketing industry this year.

1. Use of WhatsApp to Increase Subscribers

WhatsApp is undoubtedly the most popular chat application across the globe. Social media giant Facebook has already purchased it. After that, exceptional changes have been observed in WhatsApp features. You can see the ‘WhatsApp Us’ button on several platforms. This way, WhatsApp has become an easy and effective medium to increase subscribers base. Digital marketers also see WhatsApp story Ad making waves in the coming year.

2. Popularity of Podcasts

Powerful content is the backbone of the internet and podcasts are one of the most powerful sources of content we have these days. In comparison to YouTube, podcasts have fewer subscribers but it has immense potential to grow. It also means that due to lesser competition, you have greater chances to rule it. It is becoming popular due to features like voice-based search, voice-based devices, voice-based technology advancement etc.

3. Fundamental Changes in LinkedIn

LinkedIn is a platform for people who are either searching for a job or looking forward to connecting with a professional. Through PDF-based scrolls, videos with better reach and ethical engagement, LinkedIn is all set to gain more popularity than ever.

4. Cheaper Ads on LinkedIn

LinkedIn ads are out of reach for many advertisers since they are way too expensive. One must not forget that LinkedIn is a platform used by decision makers and professionals. What else can be a better medium to share your idea? LinkedIn ads often deliver outstanding results. In 2020, these ads might get cheaper. If you have a strong idea or concept, start working on its LinkedIn ad right from this moment.

5. Don’t Underestimate TikTok

TikTok stunned everyone with its exponential growth in 2019. TikTok challenges, ads, videos often go viral on social media. With a high entertainment quotient, this video making platform is attracting more users. As a digital marketer, you should make optimum use of this platform to boost your idea, service or product.

6. Focus on Local Language

Until now, mostly English language was ruling the internet. But now figures suggest that vernacular languages are all set to overrule English. This major change has been brought by TikTok. Now giant apps are also focusing on local languages to attract more users. As a digital marketer, you must not overlook this trend.

7. Increasing Popularity of Stories

Stories have proved to be a game changer for apps like YouTube, Instagram, Facebook and WhatsApp. People now post more stories than actual posts. These stories generally disappear after 24 hours but their reach is tremendous. It holds great potential for audience engagement. Don’t be surprised if professional platforms like LinkedIn also introduce ‘stories’ feature in the near future.

8. Improved Reach

Gone are the days when only Facebook and Instagram used to rule social media. Video making platform TikTok has changed all the equations. Fearing its success, there are higher chances that Facebook and Instagram will improve their post reach.

9. Finally, a Replacement for Emails

Email is much older than WhatsApp and Facebook. When it comes to professional communication, nothing could replace emails. Finally, it seems that Messenger and WhatsApp based database marketing might replace email marketing. It was difficult to maintain a database for emails and many landed in Spam. So, finally a viable replacement for emails is found.

10. New Technique to Boost SEO

SEO, a technique to boost your website on search engines is an essential part of digital marketing. Right now, it requires long-form content and excellent backlinks. These days Digital PR initiatives like being a columnist in top blogs, journals or newspapers is becoming quite popular to improve SEO.

11. YouTube Channels are the Next Big Thing

Experts predict a huge increase in the number of YouTube subscribers. With this, YouTube channels might rule the internet in the coming year. Digital marketers should focus on YouTube SEO and keep record of video watch-time.

12. Trick to Improve Google Rank

There is a fierce competition to come first on Google search results. Experts have observed that a blog with relevant audio from podcasts and video from YouTube has improved chances of ranking on Google search results.

13. Google My Business Pages

This is the latest and most dominating trend that will be a game changer for SEO in near future. Create a page filled with appropriate key words and powerful content with engaging videos and images. Promote this page on your blogs as much as possible. It will deliver encouraging results.

14. AR is the Future

AR (Augmented Reality)- an interactive experience in which computers enhance real world objects- is the next big thing in the world of the internet. Brands are focusing on Instagram filters. Be prepared for AR live events and videos. This is a great tool to enhance the buying experience of the user.

15. Digital Detox and Consequences

Overuse of the internet has triggered some psychological problems like anxiety, stress, depression etc. People are literally getting sick of social media. You will see many subscribers steering away from the internet in the coming years.

16. Goodbye Facebook Pages

Facebook pages are already losing charm. Facebook has become a place for business groups and communities. They are getting better organic reach. In such a scenario death of FB pages is inevitable.

17. Shopping through Social Media

Dedicated websites for shopping are soon going to be the past. Experts predict that now social media stores like Facebook and Instagram marketplace are going to rule online shopping. Advanced features would be added to enhance the user’s experience.

18. Going Live is In

In 2020, the craze for going ‘live’ on Facebook and Instagram will increase. This is the best way to substantially increase subscribers’ base. It takes communication between the person and followers to the next level.

19. Year of Influencers

It has been observed that a guest post or backlinks provided by influencers rapidly boost a brand’s SEO. Zero in on bloggers or influencers that can help your client’s brand grow.

20. Interaction with Subscribers

Till now, YouTube was all about posting videos. The new trend points at having interaction with subscribers through the YouTube community to expand the subscriber base.

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