If you are a digital marketer, the Google AdWords exam is not a new term for you. It is a series of two examinations which upon successful completion will give you the AdWords certification. In one of the sets, you will be given multiple-choice exams that are mostly from the Google AdWords fundamentals and the other one is any of the five topics – search advertising, display advertising, shopping advertising, video advertising, and mobile advertising. When you are passing from a reputed digital marketing course in Ahmedabad, you will be aware of the fundamentals as well as have a grasp on these 5 topics. The exam does not charge you anything but there is a time limit. Google AdWords Fundamentals exam has 100 questions and gives you 120 minutes to complete it; the second exam has 70 questions with 90 minutes of allocated time.
What is google AdWords certification?
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an expert in online advertising.
Benefits of Google Certification
Having Google endorse your AdWords skills will impress your customers and recruiting company and increase your chances of expanding your customer base.
Another positive element, is that your proven capabilities may be what sways your customers into taking out extra services with you.
An SEO customer may want to venture into the realms of PPC, and with your certification, they will feel confident doing that with you.
As all of Google’s applications (Analytics, Search console, Google Tag manager, Google AdWords, AdWords Editor) are interlinked, being able to use one piece of application helps prepare you for their other services.
How to prepare for google AdWords certification?
Create dummy campaigns and get familiar with interface. Only certification will not help getting job/projects, you need to have some good knowledge as well. So, read about Google AdWords as much as you can. Once you are knowledgeable in AdWords, other platforms are very to understand.
I highly suggest that you read step by step topics and then practically implement them for your client or your dummy campaign. This will give you more insight for the campaign and get ideas how you can optimize campaign from the ROI point of view as well.
How much does google AdWords certification cost.
It is FREE of cost. You don’t have to pay anything to give exam.
Exam Study Guides
How the AdWords certification works
Requirements
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Available AdWords certification exams
| Exam | Description |
| AdWords Fundamentals | The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. |
| Search Advertising | The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. |
| Display Advertising | The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. |
| Mobile Advertising | The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. |
| Video Advertising | The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. |
| Shopping Advertising | The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
Before you sit for the exam,
Bring perfect working laptop + dongle + charger.
About the exam
- Time: You’ll have 120 minutes to complete the exam.
- Pass rate: You need to get a score of 80% or higher to pass.
- Retake period: If you don’t pass the exam, you can take it again after 7 days.
To start with exam, create profile in Google partners.
How long google AdWords certification is valid?
How to stay certified
A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).
For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you’ll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.
How Digital Marketing Training Institute can help you to get certifications?
We have 10+ modules (you will find them on Google AdWords or PPC Training) for you to show you how to do everything practically step by step. We will demonstrate everything falls under Google AdWords practically for one domain. And then you need to do the same for one domain from your side (don’t worry if you don’t have domain we will provide from our side).
Here are the 7 things that we can mind to clear the certification exam.
Do not miss the basics
As you are learning how to advertise on Google, there are some components such as keyword research, bidding and budgeting, match types. Have a complete idea about the basic terms to get the MCQs better and faster.
Train yourself to be an active learner
In the learning process, you should be able to take notes from youtube or while reading something online. The notes will help to sync in the knowledge and to get hold of the topic faster. Writing works as a small rehearsal.
Sit for the Ipass Exam
Ipass Exam an online program that allows any candidate to take multiple practice test questions in the format of the actual Google AdWords and can help you prepare for the upcoming tests. Make sure to take the opportunity to practice from the endless library of questions.
Use outside sources
Apart from Ipass Exam. Get yourself updated from various other sources. It can be helpful while learning for topics such as display network. Be it on youtube or a free period from the experts, the sessions can help you to nail the concept.
Use your time wisely
It is not always possible to concentrate for 4 hours at a stretch, specially when you have once gotten out of the habit of studying. Make way to have some free time between the office meetings and use the time while travelling.
Learn Applicable Concepts as You Study
Memorizing a stack of basic work or definitions is not enough to understand the process. To improve your online advertising skill-set, you can understand the concepts better by applying them actually at work. Translate the new things that you are learning in your business and that can help you understand faster. Understand within a broader context so that it can help you for the exam and also do better in the upcoming campaigns.
Don’t lose your patience
Google AdWords is a very tricky system so do not stress yourself and be patient while studying. Do not overburden yourself with information that can make it difficult to digest.
