Larry Page, one of the founders of Google said, “Basically, our goal is to organize the world’s information and to make it universally accessible and useful.” Google started in September 1998 with this mission in mind, and now over 20 years of existence became the third-largest company in the world with a market value of 766.4 billion dollars. Quite an impressive story of how they did scale high within a few decades to become a leading company in the world. Here are some principles that assure businesses to have a good chance of ranking well on Google. SEO training in Ahmedabad is for people who want to become digital marketers and enthusiasts who want to learn principles that can help them to play with this powerful tool.
The best SEO company in Ahmedabad will follow these fundamentals of Google Algorithm. Only then, you will help your business rank well on search engines like Google. Here are the principles that Larry Page and Sergey Brin drafted in the garage where they started the company — Google.
1. Focus On Users
A lot of companies or businesses build content as they like. They do not concentrate on creating content to attract users. You should plan to provide the users with the necessary information about the products or services that they are desperately looking online. If a lot of customers like the content on your website, Google is going to reward you.
2. Focus on Quality
Google rewards quality over quantity. You need to, therefore, do everything possible to give your hundred percent to any task that you undertake. From the blogs to the press releases and from the social media posters to the videos you create, give your heart and soul to it. Before you publish anything, check to see if it is something that you like.
3. Fast Versus Slow
Many people do not worry about this aspect when it comes to their website. The pages on your site should load faster if you want Google to place your website on the first page. If the pages on your website are taking a lot of time to load, your website will not rank well. You should also reduce the size of the photos that you upload on the site.
4. Mobile-Optimized Websites
Around five billion people in the world have smartphones. This number is going to increase over the next few years. Do not forget that nowadays, people are not looking for answers only when they are at their desktop. If you do not want to miss out, you should do everything possible to optimize the websites for mobile phones. Remember, Google rewards mobile responsive sites.
5. Make Money WIthout Doing Evil
At Google, the founders firmly believe that they do not need to do things wrongly to make money. Thus, those companies that use the Adsense program need to keep the following things in mind when publishing an ad: This set of rules not only helps the users to find the relevant data but, helps companies reach out to the right audience.
— Google only posts relevant ads on the search results that will benefit the user
— Google makes it easy for users to identify a sponsored link from the organic result
— Rejects flashy and pop-up advertisements that block the content that the user is looking for
6. Posting Original Content
Copying content is not a good sign for Google. You should take caution and avoid plagiarism if you want to rank well on search engines. Google punishes websites that use plagiarized content. You should, therefore, take time to check this aspect before posting or publishing on your website. So many tools are available to help you in this endeavor.
7. Constantly Improve Your SEO
You should never feel content with the effort that you put into SEO. SEO is a vast subject, and you cannot cover all the things within a few months. Create a solid plan that you would follow to enhance the SEO on the website.
8. Democracy Prevails Online
Google and many other search engines filter so much information to see which websites are providing content of value. The number of links that your website has on various other valid sites will only increase the site’s visibility and reputation.
If you desire to learn more about how Google’s philosophy and principles and how it will affect your website or your client’s site, you need to plan to enroll in the SEO training in Ahmedabad for service to learn more.
Several institutions are indeed offering this course these days. You need to research thoroughly before picking the best SEO company in Ahmedabad to help you with the training. Learning things well will help you to become efficient in optimizing your website for the search engines.
Following these principles will help you to find a sure shot position on the first page of the search results if you do it right. You are going to have an edge over your competitors apart from reaching out to the right audience.
