Anyone who maintains a website has undoubtedly heard of the term “Google Analytics”, as it is even taught in every Digital Marketing Institute In Ahmedabad. While many individuals use Google analytics on a daily basis, many of them struggle to grasp even the most fundamental concepts, which makes them feel robbed of utilizing such an excellent tool and reaping its benefits.
Google Analytics is a free online analytics tool that can be used to monitor website traffic. This tool provides in-depth information that may be used to monitor your site’s performance, increase traffic, and make data-driven business decisions. Google Analytics keeps track of your audience’s demographics, such as their location, age, and hobbies, as well as traffic-related information like bounce rates and the number of visitors. We will be discussing 10 things that you must know to master Google Analytics.
1. Data Measurement
Data measurement is one of the most important aspects of any website and Google analytics does it with extreme efficiency. You must know data measurement from GA if you want to master the tool and this will help you a lot in future as well.
2. How is Data Processed
You must know about the processing engine in google analytics to understand how data is processed once it starts flowing into your account. There are a lot of things to learn and understand in this section and everything is worth it.
3. Mastering Metrics and Dimensions
You’ll need to understand the difference between metrics and dimensions before diving into custom metrics and dimensions to create a more configurable collection of data in your account. When you bring data together, metrics and dimensions become extremely crucial.
4. Data Analysis
Every Digital Marketing Course In Ahmedabad teaches about data analysis and exploration when it comes to Google Analytics because it enables you to use all the tools available with GA so that each and every aspect of data can be understood well.
5. Mastering to Make Custom Segments
When it comes to Google Analytics analysis, custom segments are definitely the most crucial skill to master. You must first understand what segments are, as well as how to create segments in the custom segments builder.
6. Writing Regular Expressions
If you’re an advanced Google Analytics user, you’ve undoubtedly come across regex, which is something you should understand because it provides you with another set of tools that makes filtering and segmenting data much easier which is why mastering it will be a huge bonus for you.
7. Making Custom Reports
Reports are a vital part of any data analysis and Google Analytics does it in the best way possible. When you’re creating a custom report from scratch, knowing your metrics and dimensions will come in handy because this isn’t something you can just throw together and hope it works.
8. Mastering Data Customization
There are so many customization options available on the data side as well as on the configuration side and it becomes extremely important to know all the customizations if you want to master Google Analytics because you would always want clean and filtered data on your dashboard to analyze properly.
9. Mastering Data Visualisation
When you’ve had your fill of basic and custom reports, you’ll undoubtedly want to correlate your data with additional data sets that aren’t even in Google Analytics. That data must be extracted from Google Analytics, which is where the reporting API comes in.
10. Mastering to Take Data-driven Decisions
Taking action on your data is the final and one of the most important steps you must master so that you are well versed in Google Analytics.
