Digital marketing is an upcoming trend, and many people are facing an inclination towards it to earn money using the digital concept. Digital marketing apart from imparting knowledge is also becoming mainstream for providing job opportunities that offer packages that can really make you earn handsome bucks. Here are few job opportunities and job profiles that you can grab by gaining expertise and knowledge by enrolling yourself in digital marketing course in Ahmedabad.
Digital marketing manager
Digital marketing managers are the ones who leads a whole team of digital marketers. They directly report to the marketing vice president of the company. The salary of a digital marketing manager is approximately 15- 20 lakhs and can make a handsome money every year.
Content marketing manager
As the name suggests content marketing managers have the sole responsibility of managing the contents. Blogs, eBook publications, Press release, email communication, etc. are managed by the content marketing managers. They report to the Marketing VP or Digital marketing managers and execute a whole set of content writers working for the company. Their salary range from ten to fifteen lakhs a year if they have expertise in their field.
Inbound marketing managers
Making strategies that are appealing and attracting is the sole responsibility of an inbound marketing manager. Content marketing and making it attractive for the customers to read also comes under the category of inbound marketing. The strategies are created by the inbound marketing managers and are executed by the content marketing manager.
Social Media marketing expert
A social media marketing expert is supposed to spread the content of the company using various social media platforms. This task can also be taken up by the content marketing team and also includes paid advertising to market the contents.
Search Engine Specialist
Search Engine specialist is the one who has the essential task of bringing out traffic and leads for the company. They directly report to the digital marketing managers, and they dig out leads from the assigned budget allotted to them for marketing. Keyword research, split testing, bid management, and copywriting are few additional roles of a search engine team.
Search Engine Optimizer
An SEO expert has a significant role as an individual to contribute to the company. They should specialize in keyword research, indexing pages, usage of Google tools, etc. to generate leads for the company. They should be well acquainted with the SEO tools and should be able to use them properly to enhance the performance of the website in the search engines.
Copywriter
A copywriter is another important profile in the digital marketing field where the copywriter helps the search engine expert and social media manager to be more precise and accurate in the refining of contents. The function of a copywriter is useful to make the contents more readable and more attractive to impress the readers.
Conversion rate expert
Conversion rate expert unlike the copywriter and SEO expert does not work as an individual but work as a team to increase the conversion ratio. They work with various other groups and uses different types of tools to attain higher conversion rates.
Email Marketers
Email marketing jobs are important and useful. Many businesses are still using these strategies in promoting their products and services. This is the best tool for any business to reach their product to their audience. Statistics show that every Rs. 80/- spent is going to give you a return of approx. Rs. 3,318/-. Many big businesses in the market are still using this tool aggressively to promote their product and turn the tables. You can learn more about it by getting into the best digital marketing institute in Ahmedabad.
This is a traditional way of communicating with the audience but still in extensive use. This tool is easy to use, quick, cost effective and result-oriented.
What are the responsibilities we could expect from a Email marketers:
That they should be able to design a direct email marketing campaign.
They should be able to target the right audience and push the message at the right time.
They should proofread email, design graphics, customize it according to needs.
Create lead generation databases, improve campaign performance and generate more sales and revenue.
Paid Media Specialist
Paid media specialists are one of the known and bigger and important parts for any digital marketing agencies. This is because of the role of this profile. Paid media specialists are famous for making campaigns, choosing the right media for the business to promote its product, and analysing the performance and reporting directly to the lead of the marketing department.
Data Analyst
One of the job profiles in the IT and digital marketing sector that is highly in demand. Data analysts are the ones who collect data in huge form, analyse it, and pass the concrete information to the lead of the marketing department, so that they can plan and work out to form and develop the best strategies and campaigns for the future of our business. Through analytics also look out for the current market position of the competitors, strategies, how they convert leads, and retain customers. One of the most analytical and interesting jobs one could think of if he is interested in Digital marketing.
SEO specialist for Voice Assistant
Voice search SEO specialists’ demands have been growing recently as the world is moving towards the google assistant, Siri, Google home mini, Amazon’s Alexa, etc. People were tired of typing and now moving to search through their voice. As stats suggests 27% of the people search through voice because it is more convenient for them to search for what they are looking for. This is where the job of SEO specialists for Voice Assistant comes in. As the keyword, and phrase are very different from the users when they type. So this has to be taken care of by the SEO voice Assistant. To rank top for search for voice requires thinking, deep discussions, and long tail keyword research.
This course provides a professional degree in digital marketing. You don’t need to join a university or college to learn the concepts and it will help you become a professional in a short time. It covers all basics of search engine optimisation, content marketing, pay per click advertising, digital analysis, and many more. As not covers all the basics and advances, it is for both novice and experienced ones. Not only digital marketers but bloggers, entrepreneurs, or people in education sector can get the benefit of these courses.
Google is the most versatile and biggest pay per click platform of advertising and therefore this course is highly beneficial for digital marketers to learn features of Google AdWords. To become a certified Google AdWord expert, the learner needs to pass the free exam which might seem difficult. But the study material, practice tests, and lifetime access to new updates offered by digital marketing training institute’s course can make it easy and boost your knowledge too.
Digital marketing course from experienced teachers can really make you into a successful marketer. Before investing into an institute, make sure that it has leaders who can help to guide through the right digital tools and practices.
