Around 3.5 billion searches happen in a day on Google. Now, this is an enormous figure to even imagine. Words or phrases you enter in a Google search are called keywords in a layman language.
Keyword research is the fundamental thing to know want to grow business with search engine optimization. Almost 61% of companies believe that using SEO services will help boost the traffic on their website.
Picking the right keyword will help you to reach the right audience with ease. But, choosing the wrong keyword will make you reach the wrong audience and hence cost you money and time. Optimizing your website is quite impossible when you do not know which keywords you have to target. Here’s everything that you should know about keyword research and selection:
1. Be On the Customer’s Shoes
In any business you do, you must always think from the perspective of the customers and this is what is taught in every digital marketing institute in Ahmedabad. The same goes for discovering the keywords as well. You need to be in the customer’s shoes for a moment to think what all keywords would he use to find something relevant he wants to. There might be so many keywords a customer might think and after filtering the relevant ones related to your products, you can easily list out 10-20 keywords that he uses the most. This could be vital data for you.
2. Keep a Watch On Your Target Audience In Different Platforms
Everybody is present everywhere these days when it comes to social media platforms where people love to interact with friends, colleagues, and sometimes even strangers related to their likes and dislikes. If you watch and follow your target audience closely on any of the social media platforms, you will be able to figure out what exactly they discuss about the products which your clients sell. The words they use to describe a product might be a keyword for your client’s website and this could be extremely beneficial. Places like Instagram, Twitter Hashtags, and Facebook can definitely be a place you can keep a watch.
3. Find Out the Search Volume And Compare Them
There are so many keywords that consumers might search for when it comes to a particular product. Out of those thousand keywords, you have to filter out the ones which are relevant for your client’s products as discussed above as well as have a large search volume. There are many tools available to search and compare search volume so make sure you use them as much as possible to save time and effort. Search volume is actually the number of times people search for a particular term on Google.
4. Google Can Be a Big Help
Google as always can be a big help for you in discovering the right keywords. The 20-30 keywords selected by you can be searched on google one by one and you will see an option in the bottom called “searches related to ”. When you click it, you will see many more search results with many more and relevant keywords in respect to what you searched earlier on. Note these keywords too as they will be extremely right and relevant.
5. Countless Number of Tools Available
Yes, to do the keyword research, you need to use some tools. A countless number of free tools and chrome extensions are available to assist you with this endeavor.
- Google Keyword Planner
- UberSuggest
- Keywords Everywhere (Chrome Extension)
You need to understand how these tools work before using them. Using them properly will help you to get the keywords that you are looking for with ease.
6. Collect Generic Keywords
The immediate next thing that you should do is to collate the generic keywords that you can associate with your business and the location that you are targeting. Collect as many keywords as possible. Once you have a good number of keywords, you should plan on downloading the excel sheet from the keyword planner.
7. Keywords Should Target Specific Areas
Many people focus on finding generic keywords. They do not do any homework to identify keywords specific to a particular area, city, state, or country. It is a good habit to find keywords that are area-specific as you will target the right audience. This is helpful when you are targeting local keywords.
8. Segregate the Keywords
Yes, this is the next thing that you should plan on doing. The excel sheet that you download from the keyword planner has so much information. The most critical in all the information that you can see in the document is search volume, keywords, and competition.
9. The User Intention
Simon Ensor says, “First: Focus on searcher intent. This should underpin all of your activities—research, creation, and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”
Once you have the keywords, you should start to filter out the best from the available options. Always look for user intention when reading the keywords. For example, a person typing the word, ‘Exterminator for termites,’ might less likely to use the services that a pest control team is offering. But, a person typing the phrase, ‘local exterminator or termite inspection,’ might be a lot interested in purchasing a service from a company.
You, as a business, will get more leads when you target the keywords after understanding the intention of the user. But, imagine what would happen to your business when you focus on keywords that make no difference.
10. Different Types of Keywords
Lastly, you must understand that there are different types of keywords that you can use. The length of the keyword will determine which category it is going to fall:
- Short-Tail Keywords (2 phrases) – For example Digital Marketing
- Mid-Tail Keywords (3-4 phrase) – For example Digital Marketing company
- Long-Tail Keywords (4-6 phrase) – For example Digital Marketing company in India
Most people and companies out there target short-tail keywords and in some cases, mid-tail keywords. But, only some people focus on long-tail keywords. Long-Tail Keywords have less competition. As a result, you can reach the target audience with ease.
For example, ‘SEO’ is a short-tail keyword. A lot of marketing companies will target this keyword. As a result, the competition is going to be pretty high. But, if you consider the long-tail keyword ‘SEO Company in Ahmedabad,’ the competition is not going to be much, and you can approach a broader audience in a specific location with ease.
The same is true with using the keyword,’ Digital Marketing Course in Ahmedabad, against using the mid-tail keyword, ‘Marketing Course.’
Picking the right keyword will help your business to reach the goals that you desire within no time. In the same manner, choosing the wrong keyword is not going to benefit you at all.
These are some simple tactics that will help you to find the best keywords.
Doing a digital marketing course in Ahmedabad is the right thing to do if you want your career to flourish. You will learn all the tricks and trades of doing digital marketing with ease. Finding the right job will become easy when you complete this course.
You can also plan to start an SEO company in Ahmedabad if you complete this course. It is one of the best ways to earn money.
