Social Media Marketing Training Ahmedabad Archives

Digital Marketing Blog

Keep up with the latest updates, trends, best practices, tips and tricks, upcoming things, case studies and many more interesting things on digital marketing. Enhance your digital marketing knowledge by learning certified courses from an eminent digital marketing institute.

The session covers creating meta ads and focusing on traffic and lead campaigns. It explains ad formats, audience targeting, and the importance of dedicated landing pages. The instructor emphasizes using AI for concept creation and discusses the significance of monitoring ad performance and optimizing for conversions.

Highlights:

The session focuses on effective Meta ads to enhance engagement and traffic, discussing ad structures and audience targeting. It highlights using video and carousel formats to boost interaction and click-through rates. AI tools for ad concept generation are emphasized for creative content. Incorporating lead magnets adds value and encourages user interaction to generate interest and leads.
The video discusses lead magnets and free resources to attract a specific audience. It emphasizes the importance of dedicated landing pages for effective marketing. Lead magnets, like ebooks and webinars, provide value and aim to generate leads and engagement. Successful campaigns require aligning visuals and text with goals, as a dedicated landing page enhances results; lacking one can lower conversion rates and overall success.
Using Facebook Business Manager enhances marketing. Adding contact options increases inquiries and engagement, making your business accessible. Call-to-action buttons improve customer interaction. Multiple ad extensions attract more leads. Regularly monitoring ad performance is essential for optimizing campaigns with real-time adjustments.

Maximizing lead generation and conversion is essential in marketing, especially with ticket size. Businesses must adapt strategies based on ticket thresholds. For tickets under 10,000, prioritize lead generation to lower costs and boost engagement. Using dynamic creative strategies can enhance campaign effectiveness by personalizing ads to user behavior.
The video explains setting up and managing lead campaigns, focusing on tracking and data retrieval. Key features include publishing, reporting, and tool integration. Using a business manager is essential for full tracking. User form data is available as CSV files for easy analysis. Custom metric reports are crucial for evaluating campaign success and optimizing future efforts based on past data.
Managing reports in digital marketing is essential for tracking performance and making informed decisions. Customizable reports allow businesses to optimize campaigns and assess audience engagement. Understanding audience selection helps tailor messaging for targeted campaigns. Analyzing data enables effective outreach to potential customers. Automated rules enhance campaign management by enabling quick reactions to performance changes.
Lead campaigns are essential for collecting customer contacts and promoting products. They require careful planning, audience segmentation, and keyword targeting to optimize outreach. Defining product presentations and gathering contact info help expand the reach and evaluate success. Identifying the right audience and adapting strategies based on metrics are key to improving campaign performance.

Want to know how you can grow your career with training? Request FREE Demo Lecture. Call now +91 9979767991 or email contact@traininginseo.in

This is the topic I have explained at GLS MBA department.

Social media has leveraged every business in such a way that businesses can’t survive without the influence of social media these days. Companies are investing a plethora of money on various social media platforms to engage with their customers and promote their brands in front of a wider audience. Companies also prefer those candidates who have sound knowledge of social media marketing and digital marketing. Many institutes are also offering the best digital marketing training in Ahmedabad for aspirants.

I have explained all the fundamental topics falls under social media marketing. Please review them and let me know how this article helps you to increase your knowledge. In case you would like to enrol for the course please visit Social media marketing training page.

Lecture at GLS University

Reward From The GLS University

Why Social Media is Important?

You can connect with your targeted audience with the help of social media marketing.

168 million (16.8 crore) users are using social media in India. Which is going to be around 300 million (30 crore) by 2020.
36% users spent 1-2 hours per day on Social media in 2015.
Social media marketing helps to validate your brand.
71% of consumers who received a quick response on social media would recommend the brand to others.
Social media marketing is measurable and you can measure leads, likes, comments, reach, visits, conversion rate etc…. which is not possible in traditional marketing.

We offer social media marketing training in Ahmedabad in which you can learn all below things practically with 2 case studies.

“With a projected 25% annual growth over the next 5 years, it’s time to invest in social media.”

Social Media Usage

Social Media Platform	Details	Promotion Through	Active Users in Million
Facebook	Social sharing platform	Page, Profile	2.01 billion (200 crore)
Twitter	News sharing platform	Profile	328 million (32.8 crore)
LinkedIn	Professional Network	Page, Profile	500 Million (50 crore)
Google+	Google social media Platform	Page, Profile	39 Million (39 crore)
Pinterest	Image sharing platform	Profile	175 Million
Instagram	Image sharing platform	Profile	1 billion

List of information you should have before you start Social media marketing?

What is the purpose of your promotion and how does it generate revenue or do branding (if it is)? (To sell products, brand awareness, to provide information only, resource site, etc.)

For example, branding, generate leads, increase reach etc…

Do you have target geography, target age group, interested audience and list the Social Media profile of up to 3 competitors in order of importance?

For example, Ahmedabad, 18-45 age group, Doing MBA in marketing

Can you tell us a few points that make you well ahead of your competitors?

For example, Like # of clients, Years of experience, Project completed, # of industry served, # of Certifications, Unique Process/Method to distinguish you from your competitors.

Do you have any other marketing strategy in place / planned for next 3-6 months? If so, could you please share those with us so that we can align our strategy with yours?

For example, launch webinar, launch new product or service, participating in exhibition.

How to choose the right Social Media platform?

Social Media Platform	Used for	Helpful for
Facebook	Social sharing platform	B to C Types of Business
Twitter	News sharing platform	B to C + B to B
LinkedIn	Professional Network	B to B + hiring + sales
Google+	Google social media Platform	B to C + Useful in SEO for fast crawling
Pinterest	Image sharing platform	B to C
Instagram	Image sharing platform	B to C

Want to step up your career and business growth?

How to do competitor Analysis?

Search in Google for your business related keywords,

List out competitors in your segment.

Then open http://www.fanpagekarma.com and enter your competitors page name and then analyze below things,

Content Types -To know which types of content people engage more often. See Facebook example for the same.

Flipkart s Facebook statistics Free insights and reports. (1)

Flipkart s Facebook statistics Free insights and reports. (2)

Flipkart s Facebook statistics-Success Rate per post

Times & Types -To know on which day your competitors post more often and interactions they get. See Facebook example for the same.

Flipkart s Facebook statistics Engagement Per Time.

Flipkart s Facebook statistics Posts per day. (3)

Influencers -Whose content gets more likes, comments or shares. See Facebook example for the same.

Flipkart s Facebook statistics-Top Influencer. (3)

Flipkart s Facebook statistics Pages with same active fans. (3)

History-How they have generated fan followings. See Facebook example for the same.

So if you were waiting for the pefect time to digital marketing opportunity the time is now

How to create a calendar for social media posting?

How to get maximum reach?

Tips to generate maximum clicks

Photos
A picture is worth much more than that. They stand out better compared to status updates or posted links.
Call To Action
Your audience tends to respond better when they are given specifics as to what to respond to adding the phrase, “Like” this if you … or Click “like” if you ___.Write actions users have to do. Like- Hit like if you agree!!!. And post engaging words.
Festival Wish
List of Festival link need to add
Birthday wish
Need to create google form and ask them to fill
Frequency Of Posting
Pages that posted one or two times per day receives 40% higher user engagement compared to pages that had more than 3 posts per day.
# tag in post update.
Add # tag only for products/services names which are in trending or most peoples used to buy/take the service.
Scheduled Posts
Schedule post based on location timing. So, that we can expect most people will see that post and get more visits/likes.
Best time + day for posting in India
Best timing for Social Media Post totally depend upon target audience, it also depend upon product and services offering for audience.

Best Time to post on Social Media in India

FREE + End Result in the post (Bonus Tips to increase interactions for sure)
Give something FREE and attach it with the end result (Money, Business, Happiness, Comfort etc…) to get maximum engagement. For example Request FREE consulting, Get FREE Demo etc…

Earn 15 000 Rs Per Month Get Free Digital... Digital Marketing Training — Earn 15 000 Rs Per Month Get Free Digital… Digital Marketing Training

To thrive in this steep competitive world, you need to choose the best social media platforms for your business

How to choose the best social media for your business?

Consider the below parameter before taking the final call.

What social media channels does your audience use?

Several studies have claimed that Facebook and Twitter are the most popular platforms among US adults. Now, suppose you are dealing with a product for people aged 65+, you won’t like to promote it on social media channels like Twitter or Reddit because only a few people of that age group use those platforms. To promote your products, you should focus on Facebook and YouTube.

Where are your competitors focusing?

These days, companies are integrating their social media profiles on their websites. From this, you can understand where your competitors are focusing their efforts and how they are maintaining their social media profiles.

What advertising opportunities does each platform offer?

Every social media channel embraces the customers with a lot of advertising opportunities. Social media channels like Facebook and LinkedIn have deep datasets that help you target ads to a very specific audience.

How much time can you afford to social media consistently?

Instead of focusing on every social media channel, you should focus on one/two and keep them updated regularly. Create specific content that goes well with that particular social media platform.

Always select the platform that caters best to your business goals and audience preferences.