Website Performance Measurement

If you are ready to start on the right foot for a career in digital marketing, understanding the Google Adwords is imperative. There are a number of certification courses available online as well as offline which claims to help beginners help understand how to work on paid advertising in this highly competitive market.

The term pay per click advertising is self-explanatory. It is a form of digital advertising in which the advertisers pay a certain amount for each click on their website. There are a number of factors which decides what will be the cost of each click. The purpose is simple; with Search Engine Optimisation, getting traffic and ranking for a certain website is a long drawn process. But when you have PPC, you can have a targeted funnel marketing and the scope for leads and sales is higher. When you successfully complete the course on Google AdWords through the digital marketing institute in Ahmedabad, you will have in-depth knowledge on –

• The ranking algorithms
• Bidding procedure and methods
• Understand the various ad platforms
• Can measure the performance
• Improve lead generation for the website and more.

Hi Friends,
Below are the list of activities that falls under PPC/Google AdWords Course Training. You can consider this as a syllabus as well.

Digital Marketing Basics

• Understand client business model and objectives of the service.
• Analyze online platform help client.
• Calculate ROI
• Keyword research.
• Competitor analysis.
• Design website structure and pages.
• Conversion optimization.
• Checkout page optimization.
• Page on page (Title, Description, Header creations).
• Website content optimization.
• Site on-page.
• Sitemap.xml + Sitemap.html.
• Page loading time.

Website Performance Measurement

• Google Analytics.
• Goal configuration.
• Audience
• Acquisition
• Behavior
• Conversions.
• Data Interpretation.
• Traffic Sources
• Action Items from data for better ROI.

Paid Marketing

• Find opportunities in the market place.
• Google AdWords
• How to Grant AdWords access.
• Link AdWords with Analytic.
• Import AdWords goals with Analytic.
• Keyword research.
• Keyword Grouping.
• Negative keywords.
• Search Ads creation.
• Choose platforms for display advertising.
• Image Ads creation.
• Ads Extension.
• Video creation important things.
• Measurement of the activities.
• Campaign setting.
• Days, times and frequency.
• Devices.
• Campaign remarketing.
• Fetch Audience.
• Filter Audience.
• Measure performance.
• Adwords campaign performance analysis.

How to manage work?

• Strategy creation.
• Process creation.
• Send progress reports to the client.
• Email writing to avoid communication gap.

You can expect 15% of Salary increment or Guaranteed Job at the end of the PPC/Google AdWords Course Training in Ahmedabad. Request a FREE Demo Lecture or call us at +91-9979767991 or send an email at contact@traininginseo.in today!

First FREE Lecture for Google AdWords/PPC Training

What can make you a successful PPC specialist?

Have copywriting skills:

You want people to click on your ads so you need to create engaging and relevant as well as interesting content and to connect with your audience. And the first thing you need is the knowledge of tweaking words.

Work on Statistics:

You will be integrating a lot of data as you become a specialist with Google AdWords. You have to understand about the click-through rates, set of Impressions, number of clicks and efficiently analyze these figures.

Designing:

Amazed? Irrespective of the PPC advertising platform, visual assets are necessary for your ads. This means you need a proper understanding of the design requirements of the industry-specific websites.

E-commerce knowledge:

E-commerce industry cannot exist without online advertising and vice versa. Your PPC specialization should give you ample knowledge on how to track your ads, understand where you need to focus, find out how to create awareness, conversion and analysis.

Value customer journey:

Having a laser-focused approach towards the behavior of the customer is vital if you want to achieve big through online paid advertising. It is a fast-paced environment and as an AdWords specialist, you have to be nimble.

Why choose to be a PPC specialist?

The AdWords certification will work as a credible specialization when it comes to digital marketing. To have a successful digital marketing strategy the role of a PPC specialist is unavoidable. The responsibilities will include –

Keyword research:

It helps to keep up with the trends and also protect when it is needed to change to get better results.

Decide landing page design:

As the customers will directly be reached on the landing page, creating a perfect landing page design should be a PPC specialist forte to make the customers stay and navigate through the rest of the website.

Understand the trend:

There are ever-changing algorithms from Google and unless you master the campaigns, it is impossible to keep up with the societal trends.

Art of persuasion:

You have to trigger the right emotions for the customers so that not just they remain consistent and loyal but also help spread the word. The right mix of visual, story and content forms the foundation.