Top 10 Benefits of Google My Business For Local Business
Google is becoming a key component of how consumers discover products and services, even for local information. When you complete a Digital Marketing Course in Ahmedabad, you will understand better how ranking on Google is vital for businesses.
Google My Business (GMB) is a free and simple tool for businesses and organizations to manage their web presence across Google. There are various advantages to using your Google My Business profile to improve your internet presence if you are a business owner. You can learn it extensively from Digital Marketing Institute in Ahmedabad how it can be beneficial to your brand.
Did you know about 91% of people use search engines to get information?
Ten benefits of GMB.
1. Cost-Effective
GMB is a free business listing on one of the internet’s most popular search engines, bringing your company in front of a large number of potential clients. With the press of a mouse, potential customers may get your hours of operation, phone number, website, and directions—all at no cost to you. Customers may get an inside look at your business by viewing your free GMB profile, which includes information about your peak hour as well as review ratings.
2. Visibility
GMB profiles can appear on Local “3-pack” area which is the next spot after the results of Google Adwords. The Local 3-pack can show as much as ten results and cost way less than paid ads. So affordability comes at a lower price than Google ads.
3. Optimizing GMB profile
After you claim your GMB, make sure the details of your business are correctly mentioned. Also, get high-res images of your business to make it stand out from the competition. Try and get a strategy to get reviews or if you have existing ones, upload them.
4. Be updated
The ideal way to remain abreast with the amendments in the GMB, subscribe to the RSS feed of the News & Updates of Google My Business Community.
5. Google Posts
The option for businesses to create Posts is one important part of GMB. Offers, news, events, product updates, and announcements can all be promoted through posts. These changes will appear in Google Search and Maps, giving companies even more options to communicate with prospective customers.
6. Messaging through GMB
Google has recently introduced a messaging function that allows businesses to communicate directly with customers who come across their profile on the search results page. Businesses will be able to rapidly answer queries and assist current and new consumers with this service. To start receiving messages, make sure to enable this function in your GMB dashboard.
7. Video
Customers and company owners can now add videos to their accounts. The maximum video duration is 30 seconds, however it might take up to 24 hours for the video to appear on the listing in Google Maps or local search results. Through their dashboard, business owners will be able to flag inappropriate films. It gives better engagement.
8. Menus now available for Restaurants GMBs
Restaurant owners who manage their Google My Business profiles have access to a menu editor, which allows them to create and amend their mobile menus. This is a new feature where the business owners can control the menus without depending on a third-party service.
9. GMB Heat Map Insights
Through a heat map showing locations where visitors are seeking routes to their business, Google My Business Heat Map insights gives business owners more transparency. This new knowledge allows business owners to identify untapped geographic zones where they might potentially grow their service based on demand.
10. Product Posts
This new Google Post is intended to draw attention to your products. A photo or video to best represent the product’s characteristics, the product name, the minimum and maximum price or range, a 100-300 word description, and a Call to Action button are all options available to business owners.
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