Why Digital marketing future is bright and it’s is the now and the future?
Day by day internet users get increased in India and all over the world.
What does this mean for a business? This simply menace that more and more your targeted audience gradually spending time on Google, Facebook, YouTube, WhatsApp and other sites to socially connect for the information and to find service/product.
Win-win situation for both buyer and seller.
From a seller point of view
Suppose you think of creating a new service/product based business offline.
Buy or rent place:- Then first you need to buy a shop (which cost you around 30-40 lakhs or 30K-40K INR rent in the metro city). This price may get varies but this is just to give you a rough estimate.
Stock Inventory:- If you are a product-based business you have to stock your products so, that you can give enough variety + items in the latest trend to your audience.
Miscellaneous fix cost:-
Hire person:- You need to hire a person to help you to serve your client/customer in a better way.
Office Interior + Light bill:- Office interior play a crucial role to give your customer/client wow effect.
Light bill:- Light bill is again a fixed cost you need to pay every month.
All the above cost is fixed and you need to invest or pay on a monthly basis whether you earn a profit or not. That is the reason it is very hard for the new business to sustain if they don’t earn profit for a few months.
Online Seller
If you would like to start your business all you need is create website or start selling your products on online marketplaces like Flipkart, Amazon, Ebay, Shopclues etc…
You can reach to your audience as per nature of your product/service. For example dentist would like to target around 3 kms radius from his place. And for mobile selling company all over the country.
There is no fix cost. Like light bill, resources, rent etc… in the online world. And that is the reason day by day many businesses goes online. And hence there is a huge demand of online marketer to promote their business.
Buyer-
Low price:-Since many commission agents get filtered during product selling cycle. Seller can sell cheap products to buyer.
Product availability: – You can buy product available at any part of the world at your place. You can also compare its feature read past buyers reviews etc… as per your convenience (time + day + location).
Save time + wide choice:- Buyer can save time since they can buy from their laptop/mobile without location and time constraint
Why Digital marketing training?
- No/Few government approved institute give training so, no supply against high demand.
- Many institute offer course but they teach you how to cheat Google/search engines and not how to help users in their buying cycle.
- Companies/Seniors don’t teach digital marketing in the fear that their senior will be ahead of them if they will teach.
Find all the information about digital marketing training here.
Then why my training?
- I am Google AdWords and Analytics certified professional.
- I have trained 200+ resources in my career.
- I have optimized 1000+ websites in my career.
- I emphasis on practical training only.
- Training is my interest. I don’t do this for only money.
First 2 demo lectures are FREE to give you an idea about level of training + how you can expect job & increment after my training.
Life as a digital marketer
There is a huge demand of digital marketer in India and all over the world. You can expect minimum 7K+ salary in the starting and then sky’s the limit.
Modern-day consumers have upgraded themselves drastically over the few years all thanks to the internet and electronic devices. From reading and watching news online to ordering food and clothes, digital and electronic mediums have surely made the life of the common people easier. The traditional Television and newspaper ads have turned into digital platforms and this is what has given rise to digital marketing. If you are in Gujarat and want to make a career in digital marketing, you must join a reputed digital marketing course in Ahmedabad where you will be explained the intricacies of digital marketing in depth. In this article, we will understand why digital marketing is the need of the hour and how it is dominating the marketing world currently and how it will grow in future. The various categories and aspects of digital marketing are discussed below.
E-commerce Marketing
E-commerce websites have dominated the shopping world completely these days and modern-day consumers have shifted to online platforms for shopping from physical stores. Online platforms have made the lives of the people extremely easy by giving them a platform where they could easily see the details of the products sitting in their living room and order them if they want. E-commerce marketing helps to promote these online platforms to the consumers which is a win-win situation for both merchandisers as well as for the consumers.
SEO
In order to make a website rank higher in the search engines like Google, the contents are written in SEO (Search Engine Optimised) optimised manner where the emphasis is given on keywords which are popular amongst customers. SEO professionals are responsible for driving organic traffic to the websites of the owners which is why they are highly paid.
Content Marketing
Content is the heart of digital marketing and content marketing is the way of marketing that promotes content-driven domains like social media posts, blogs, websites and anything that has contents. Content marketing is done by creating a strategy where each and every detail of the content is read and understood and then promoted to the customers and readers.
Mobile Marketing
The traditional mobile marketing has changed drastically which used to rely on Push messages, SMSs, MMSs for promotions. These have been transformed into mobile apps which are being developed in millions for iOS and Android platforms where the merchandisers can easily showcase their products and contents to the consumers.
Social Media Marketing
Social media marketing has gained popularity worldwide in the last 5-7 years as around 80% of the population use some kind of social media platforms. Brands have started to advertise their products on social media channels like Instagram, Twitter and Facebook so that they can understand the real-time demands of the customers and get responses instantly.
Online Reputation Management
With the increase of internet users in India, online threats have increased as well. A simple image posted with malicious intentions can ruin a brand name within seconds and all the hard work and the reputation it earned in years could go in vain. In order to protect the future and the present of the brands, ORM or Online Reputation Management is done with digital marketing.
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